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["Tang Detective" is invincible, congratulations on the New Year! ]

Tengxun Entertainment: "Yesterday, on the first day of the Lunar New Year, "Tang Detective 2", controlled by Hengyu Media, produced by Fang Ziheng, directed by Ning Hao, starring Bao Qiang, Liu Haoran, Liu Qianqian, and Xiao Yang, was released to great effect, earning 176 million in a single day.

Super high box office, leading the 2014 Spring Festival!"

[The film market has hit another record, and the Ma Chun Spring Festival stalls have completely exploded!]

Sina Entertainment: "The annual Spring Festival is coming, and "Tang Detective 2", "Havoc in Heaven", and "Macau" are all released. On the first day of the first lunar month, the box office exceeded the 300 million limit, an increase of 80 million box office compared to last year.

"

["Havoc in Heaven" has the best start, continuing the glory of Journey to the West! 】

Alibaba New Media: "Yesterday morning, the mythical masterpiece "Havoc in Heaven" starring three top stars was released. It grossed 116 million in box office in a single day, setting a record for the best opening of a Journey to the West movie!"

[On the first day of the Lunar New Year, there is a sudden craze for movie watching all over the country!]

Huaguo Film Network: "New Year and new atmosphere. In the early morning of yesterday, reporters visited central cinemas in first-tier cities such as Imperial Capital, Magic Capital, Shenzhen, and Hangzhou. There were crowds of people inside and outside the theaters, and audiences lined up to buy tickets. "Tang Detective 2", "

The two halls of "Havoc in Heaven" were particularly lively. After the movie ended, the audience stood up and applauded like thunder throughout the New Year's Eve."

["Tang Detective 2", the perfect combination of comedy and suspense! 】

[Another blockbuster movie is released, featuring the fairy sister Liu Qianqian, who is truly the number one actress in domestic entertainment! 】

[Spring Festival Gala, the Huayi brothers’ back garden!]

[Little colorful flags are the biggest highlight of this year’s Spring Festival Gala!]

The second day of the Lunar New Year.

Starting at eight o'clock, the hot search on Weibo changed to the city wall flag.

The top three hot-searched lists are all movies released during the Spring Festival, and each list is prefixed with "hot", with millions of people liking it.

Since early last night, the entertainment media, film critics, fans, and people in the film industry have been in high spirits.

By this morning, more netizens had joined in, sharing the topics brought about by the release of the three movies on New Year's Day.

The explosive movie box office has injected a wave of popularity into the Spring Festival holiday.

Some people are happy, and naturally some people are unhappy.

Kang Xian came up this morning and immediately turned on his phone to check the first-day box office of "Havoc in Heaven".

116 million!

Why is it so low!

This was the first thought that came to Kang Xian's mind.

Later.

He clicked on another text message from "Tang Detective 2", and his eyes were completely dazzled by the 176 million data.

Why is it so high!

There is a total box office gap of 60 million between the two!

This is impossible!

Kang Xian looked at the data and was shocked. He didn't believe that the two sets of data were so different.

"Havoc in Heaven" had a first-mover advantage before its release. It was promoted by the evening news of 25 satellite TV stations. As of 10 o'clock last night, the pre-sale box office was only 20 million short of "Tang Detective 2".

In his opinion, the huge promotion is enough to make the first-day box office of "Havoc in Heaven" even the gap with "Tang Detective 2".

Even on the next day and the third day, the box office surpassed the other party, seizing the single-day box office championship in the three days before the Spring Festival holiday.

The idea was beautiful, but reality gave him a fatal blow.

After two phone calls were made, Kang Xian sat slumped on the bedside, looking dazed and feeling an indescribable sense of loss.

Failed!

After taking the official position in the film bureau, the first film he directed failed!

"Tang Tan, what a great Tang Tan!"

"If "Tang Detective 2" hadn't been closing in on it, "Havoc in Heaven" would never have lost half of its popularity. It would definitely be a strong contender for this year's Spring Festival championship!"

Kang Xian murmured to himself, anger suddenly rising in his heart.

His first fire after taking office did not start, and was overshadowed by "Tang Detective 2".

It can't be said that it didn't catch on. "Havoc in Heaven" successfully exceeded 100 million. It can be said that it was produced under his leadership.

Now, the most important issue is to continue to maintain the popularity of the movie and stabilize the box office trend and reputation.

After thinking for a moment, Kang Di dialed the phone number of China Film Director Han to discuss increasing the publicity and distribution of "Havoc in Heaven".

"No problem, Lao Kang, I fully support you."

During the phone call, Director Han agreed without saying a word and expressed his full support for "Havoc in Heaven".

After all, "Havoc in Heaven" is controlled by China Film Group Corporation. Although Director Han is not optimistic about it, the movie is his own, and he, as the helmsman, cannot turn his elbows away.

After receiving the support from Director Han, Kang Di was so excited that he made another call to the China Film Promotions Department to provide an additional 30 million yuan in promotional funds for the film.

Counting the 80 million previously invested by China Film Group and the 50 million invested by Alibaba, he has gathered a total of 150 million in promotional resources for "Havoc in Heaven."

If the film's production budget of "600 million" is also included, the total cost of "Havoc in Heaven" will be as high as 750 million!

Of course, the production budget of "Havoc in Heaven" is at most 300 million to 400 million, and the figure of '600 million' is purely bragging.

But even if it is calculated at 300 million, the total cost plus publicity and distribution expenses is as high as 450 million. Calculated as a one-third ratio, the total box office must be at least 1.2 billion to make a profit.

After hanging up the phone, Kang Yan's eyes focused and he secretly made up his mind: "The total box office of the movie must exceed 1.2 billion!"

Only in this way can he avoid losing his dignity and secure his position as the head of the film bureau.

pity..

What are you thinking about and what are you afraid of!

No matter how Kang Yu planned it, he would never have imagined that "Havoc in Heaven" would be a complete and utter bad movie.

After lunch at noon, when he came to the study to check movie reviews and word-of-mouth reviews, the moviegoers gave him a fatal blow.

On Weibo, the Spring Festival scene of the previous life in 2014 reappeared!

The reputation of "Havoc in Heaven" has plummeted, and it can no longer be contained!

"It's so irritating, it's so irritating. "Havoc in Heaven" is definitely the worst Journey to the West movie I've ever seen. It's even worse than Xingye's "Journey to the West: Conquering the Demons"!"

"Don't ask me if Havoc in Heaven is good or not. I just want to say: For students who have insomnia, this is a very good hypnotic movie!"

"Nuwa Empress is full of the aura of prostitution. I will take care of you as the director!"

"Fuck fuck, Patriarch Bodhi was killed by the Bull Demon King with one move. What the hell, what I'm watching is a fake Journey to the West!"

"Mahler's Gobi, the entire movie is in the style of an online game, directed by Zheng Baorui. If you don't know how to make a mythical movie, you don't have to make it. No one is forcing you!"

"Fuck, China Film Group hasn't learned enough lessons. A few years ago, it let Wu Baige, who didn't understand the Three Kingdoms, film "Red Cliff", and now it lets Zheng Baorui, who doesn't understand Journey to the West, film "Havoc in Heaven." It's really taking the movie tickets contributed by the common people.

It’s not money!”

"It's a mythical movie, but the character of Fu Hua Dao in the movie is not as good as the costume movie from 10 years ago. I'm really drunk!"

"Haha, the Jade Emperor wears silver armor, and his nephew Erlangshen wears gold armor. People who don't know think that Erlangshen is the emperor of heaven, and the Jade Emperor is his subordinate!"

"I really can't even copy it. The leather jacket that Brother Monkey is wearing is made by Jiangnan Leather Factory. Can the film producers use some snacks?"

"Call Teacher Six, Brother Monkey is in love again, and he's still a vixen!"

The popularity of the Spring Festival season is not always a good thing for the movies released. It has both advantages and disadvantages.

The warm trend of movie watching has indeed made more people spend money to buy tickets and go to the movies, creating a new box office record.

But similarly, the huge movie-watching group also exposed the shortcomings of the movie.

As Fang Ziheng expected, just after noon, there were complaints about "Havoc in Heaven" on Weibo, and it became more and more intense.

As time went on, overwhelming negative reviews and complaints appeared on the Internet. No one deliberately set the pace. The anger came from the audience who had watched the movie.

Wave after wave of abuse instantly broke China Film's publicity defense and drowned the movie.

As the saying goes, the higher the expectations, the higher the disappointment.

China Film's strong publicity helped the film earn more than 100 million at the box office on its first day, and also opened the film to countless audiences.

The movie premiered in advance, and the two days of preparation in the middle not only accumulated audience traffic, but also accumulated their anger.

The movie sucks!

The plot, the pictures, the service, there are countless points to complain about!

In the hearts of the audience, Brother Monkey is a great hero who defies gods and Buddhas. Not only does he show his invincibility and arrogance, he must at least maintain his character.

But what about Brother Monkey in "Havoc in Heaven"?

First, he stopped the Bull Demon King and Yang Jian to protect the Heavenly Palace, and then took the initiative to help the Jade Emperor repair the Heavenly Palace.
To be continued...