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Chapter 795 MTV Television(1/2)

After leaving Lehman Brothers' branch, Yin Jun called Ding Linxiang and asked her to put down what she had done, took people to Lehman Brothers, and worked with them to conduct 7-11 final negotiations, as well as counting assets and signing contracts.

Pagers in the United States have become popular now. Ding Linxiang and his group of people came to the United States to provide one for convenience of contact.

As the assistant president and public relations department and director of the administrative department of Qilin Group, Ding Linxiang naturally has the qualification to negotiate and sign contracts on behalf of Qilin Group.

When he came to the United States for this trip, Yin Jun not only brought legal counsel from Xiangjiang, but also hired specialized financial personnel and legal counsel in the United States, and Lehman Brothers as an intermediary guarantee. There will definitely be no major problems, but Yin Jun does not want the procedures to be unclear because of the cleverness of the Southern Company, which will cause considerable trouble for his future development.

Walking out of the telephone booth, Yin Jun saw a well-dressed middle-aged man standing at the door of the telephone booth, smiling at him.

Although guns are allowed, the security in the United States is not bad, especially in the downtown of Los Angeles, where patrol police are everywhere.

Besides, there were two most elite bodyguards standing next to him, Yin Jun was not afraid of a crazy person taking out a gun and firing.

He was very polite just to be a foreigner, and even if he saw someone he didn't know, he was willing to give him a smile.

The boy also smiled and then prepared to leave, but was blocked by the middle-aged man.

"Please wait!"

He had just said something, and saw two bodyguards rushing towards him like lightning, while the other blocked Yin Jun. This was the bullet blocking.

"Don't get it wrong, don't get it wrong!" The middle-aged man was startled. He was in the United States and was naturally aware of the rules. He quickly raised his hands and said that he was harmless: "Mr. Yin, I have no malice! I am talking to you about the matter!"

Hearing him call out his name, Yin Jun signaled the bodyguard to retreat, "You are..."

"Hello, I am Diego Miro, the manager of American Express Finance Company." The middle-aged man took out a business card from his bag and handed it over with both hands.

Many people may not know the name of Yuntong Financial Company.

But when it comes to the American Express black card, many people know that this legendary unlimited overdraft credit card and the legendary identity symbol of noble and wealthy people will still have many mysterious halos in 2020.

The United States Express Company is actually divided into three major systems.

Yuntong Tourism, Yuntong Finance and Yuntong Bank.

Black cards are credit cards under Yuntong Bank.

In fact, Yuntong also has an asset management company, namely Yuntong Finance Company, which is also well-known in the United States. Before Blackstone Group, the world's leader, came out, they were the world's number one.

Even in 2020, Yuntong Finance Company is still one of the three largest asset management companies in the world, holding trillions of dollars of entrusted management funds and is very strong.

But now, the Internet age has not arrived, and the bubble economy has not arrived, so the scale of Yuntong Finance Company is only about 200 to 300 billion US dollars.

At first glance, there is a lot of money, but you have to know that Yuntong Finance Company is located in more than 50 countries around the world. If it looks so scattered, there is really not much.

Yin Jun knows the beauty and the Chinese people are actually the same. In order to go out and negotiate business, a salesperson can be named a manager.

In the eyes of the boy, Diego Miro in front of him should also be an ordinary staff member who came out to start business.

"Mr. Yin, can you take half an hour now? I want to invite you to have a cup of coffee!" Diego Miro said further at this time.

"No need to drink coffee. Let's go to McDonald's next to you for a while." Yin Jun pondered for a moment and decided to hear what he said.

Diego Miro is definitely not an idiot, and must have his own demands, and it is a demand that Yin Jun is very interested in.

Since last year, the United States has begun a vigorous merger and acquisition activity, and countless small and medium-sized companies have begun to be merged by large companies, creating one large group company after another.

There must be many good companies here that are paid attention to, so that they can invest or acquire them.

Many American investment banks do this, and it is precisely through such a series of operations in the 1980s that the five major American investment banks have gradually grown and grown, and have made their reputation famous.

Diego Miro was overjoyed when he saw Yin Jun willing to talk to him. He was so worried that the environment inside McDonald's was not good, and there were noisy children everywhere. He led the way in.

He asked the bodyguard to buy two sets first, and Yin Jun and Diego Miro found a quiet corner to sit down.

"Mr. Yin, I have been following you since last year." Diego Miro said: "I am a hardcore fan of "Transformers". I liked it since the comic version, and then the animation version. What I like the most is the Transformers toys launched by Kirin Culture last year. I bought a total of 89 kinds of toys, and basically all the characters have been bought."

While speaking, Diego Miro took out a small notebook from his bag, with a few photos in it. Yin Jun took a look and found all of them were photos of him in his room at home and several of them were the most expensive.

"I had no other idea, but seeing Transformers toys continue to sell well, I went to investigate because of my instinct of work, and the result surprised me." Diego Miro said, "Many people on Wall Street say that Transformers can now have a production value of $1 billion, but in my opinion, this is a far underestimation of Transformers.

Although Kirin Group is not a listed company and has not announced its sales volume and financial report, according to my estimate, from July to the end of December last year, the sales of Transformers Toys should be around 700 million US dollars. Even if there will inevitably fall afterwards, the sales in the year will not be less than 1.2 billion US dollars from then on.

The rule of Wall Street IPO is equivalent to the total sales in the past three years. According to this value, the valuation of Transformers IPO should be more than 3 billion US dollars! Considering the other 13 comics of Kirin Weekly, including the most potential Resident Evil and Tomb Raider, as well as the benefits brought by their derivatives, $5 billion is the correct valuation of Kirin Weekly today."

Yin Jun nodded without a trace, "What about?"

"No, no, don't get me wrong." Diego Miro shook his hand repeatedly: "The above analysis is my little respect for its creator as a fan of Transformers and does not involve any interests. What I want to talk to you is actually another deal."

"Oh? Then you talk!"

Yin Jun smiled, this person is quite interesting.

Needless to say, Diego Miro, he knew that Adam Baker, the vice president of Lehman Brothers, had a $5 billion valuation of Kirin Group, which was simply nonsense.

Of course, Adam Baker just estimated a number, which made Yin Jun moved and started negotiations. When the real negotiations were made, the price would definitely increase.

In contrast, Diego Miro's valuation of "Qilin Weekly" at this time was relatively accurate.

But he didn't know that even if Yin Jun doubled the valuation of $5 billion, he wouldn't even be able to watch it.

What a joke?!

"Transformers" is worth 10 billion US dollars. It is absolutely fine to get a market value of 5 billion for the Resident Evil game and big movies. "Tomb Raider" can get 1 billion at the weakest!

Moreover, they represent not only money, but also the huge influence derived from derivatives, and the control that can be spread throughout the entertainment industry within decades. These are what Yin Jun values ​​more than money.

"You know, our Yuntong Finance Company is not only doing asset management, but also helps customers make some investments and helps to deal with some business transactions." Diego Miro said: "We all know that you have a TV station and a record company in Hong Kong. I wonder if you have any idea about the 'sight on sound' music channel of Aimex Limited TV, a subsidiary of Time Warner?"

Yin Jun read the name and shook his head, "What is it playing?"

"It is playing some concert clips, as well as musical programs, such as interviews, editing, shooting, etc." Diego Miro gestured: "Then because it is a two-way interactive cable TV system, when the audience can watch it, vote for the singers and program content they like. Now in the eyes of many young people, it is a very cool program."

Yin Jun still didn't understand, but he vaguely felt that this pattern was a bit familiar.

"Because of its popularity, Time Warner now wants to list this channel specifically and make a music TV station alone. It will play everything related to music! Concerts, music videos, song interviews, music stories... etc!" Diego Miro continued, "It just so happens that our Yuntong company has some shares in this Amexis cable TV. We think this music TV station has great potential for development, so we want to recommend it to investors who want to step in!"

Music TV station!?

Everything related to music!?

Yin Jun suddenly realized.

Let's say it earlier!

Isn’t this the mtv TV station?

Previously, Deng Lijun lost the grand prize at the Grammy, and Yin Jun asked Pitt Vince to try to get Deng Lijun to win the American music three major awards, the Billboard Music Awards.

In fact, in a few years, the three major music awards in the United States will become four.

The fourth is the "MTV Music Cassette Award" held by mtv TV.

Yin Jun has also watched this mtv TV station, but in the Internet era, it has long lost its appeal and gradually became mediocre.

But in the 1980s, 1990s, 2000s, mtv TV was the best music program in the world.

After Redstone acquired MTV TV, it increased its profits for more than 20 consecutive years and became the money tree of Viacom.

This proves that in the next 30 years, mtv will have great development prospects.

Not only can you make money, but more importantly, you can add a base to support singers, and you can also control the fate of a large number of singers, becoming an important force that must not be ignored in the music circle.

When Yin Jun thought of his queen's sister being wronged at Grammy, he immediately felt that even if he didn't put too much effort into music, it would be too idiotic to not take down such a TV station that masters public opinion and has important influence.

With mtv in his own hands, who dares to let the queen be wronged?

After thinking about this, Yin Jun nodded: "Mr. Miro, I am indeed a little interested in what you said. I think in this peaceful era, music is a popular culture and will definitely become more and more popular. If mtv can serve as a carrier platform, it may play a greater role!"

Diego Miro was delighted when he listened, "That's why I recommend it to you! You are a genius songwriter and have the deepest insights into music. If you join this music TV station, you will definitely develop better."

What he said was of course half true and half false. The most important thing was to sell MTV shares to Yin Jun.

"What is the charter now? What can I get when I join in? What do I need to pay?" Yin Jun asked in a harmonious voice.

"It's like that, because the previous music channel was a local show. If you want it to develop better, you have to go to a better place." Diego Miro said, "Their intention is to premiere in New York, so that the entire United States will be radiated through New York's influence. In this way, the cost will be a bit expensive.

The total budget for three years is about US$300 million, which includes the production of the program, the leasing of satellite channels, the expansion of business scale, etc. Now Time Warner is preparing to invest US$100 million, and the rest is required to raise the company. If you want, you can pay US$100 million and get 20% of the shares."

Yin Jun thought he heard it wrong: "20%? One-third of the investment can only get 20%?"

"Yes." Diego Miro nodded and said, "The other 100 million US dollars can only obtain 20% of the shares. Because the music TV station itself belongs to Time Warner and Express Finance, we have taken the music channel and the audience to occupy 20% of the shares respectively. With 20% of the 100 million US dollars, they have 40% of the shares, while Express Finance still has 20% of the shares."

"You are like this..." Yin Jun thought for a moment, "Please ask the person in charge of Time Warner to come over. Let's talk about it in three aspects. You don't have to find anyone else in this 200 million US dollar, I can just pay it."

"real?!"

Diego Miro's surprise words.

Although he has done a lot of research and has been wandering around the branches of Lehman Brothers and Goldman Sachs these two days, just to find Yin Jun and get in touch with him, he never thought that it would be so smooth.

He is not a fool, and of course he understands that his targeted strategy must have worked. Yin Jun just wants to make efforts in this regard.

However, Diego Miro would not take it lightly, because Yin Jun only said that he wanted to talk, and if the negotiation was not done well, the business would not be completed.

To achieve a business, there are still many efforts to make.

But with this start, it will naturally be smoother.

"I like to work with professionals and do some entertainment-related things." Yin Jun smiled, "But, Mr. Miro, I hope everything is formal and professional. Do you understand what I mean?"

"yes!"

Diego Miro said happily: "Don't worry, I'm with this case, and Time Warner is also my old friend. I believe that under our three-party talks, there will definitely be a satisfactory result!"
To be continued...
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