With sufficient capital and production capacity, how should a giant perform?

Li Wei’s team made a standard demonstration: the company has up to 5 billion in marketing plan funds, and this large amount of money is planned to be used for burning!

Their first step was to capture the CCTV Spring Festival Gala, but this was just the beginning. In the subsequent Lantern Festival Gala, advertisements in popular time periods of TV stations, portal video websites, and high-traffic platforms, they all won!

Different celebrity spokespersons were hired for different age groups! Their endorsement image was posted by Northland's marketers in major trading centers across the country!

For the field of sports, Northland has a budget that includes football, basketball, boxing, and motorsports!

The branch of Northland team has established a "Vida" team, which will take their name to participate in the Super Electric GT event and move towards Formula E!

The North American part of the company is already negotiating to hang their huge advertisements onto the building of Times Square in the United States, and choose the most conspicuous large screen so that tourists around the world can see it!

The company is also exploring top clubs in the NBA, Premier League and other fields, intending to inject advertisements into the team with the largest fan base in the way of the widest coverage.

At the same time, you should also show your face in the movies appropriately. North American companies are now regular customers in Hollywood. As long as you are a well-known director and famous works, we have a sponsorship budget!

Of course, sponsorship of various dying campaigns is indispensable. As long as you dare to dying, we will provide venues, funds, and finally promote them to you!

This has led to a brewing "Vida Fund" that will sponsor various fields that challenge the limits and strive to refresh its popularity in the field of sports.

These lunatics from the group's marketing department even considered that they must be among the brands that people can see at international summits, such as the G series, the World Cup or the Olympics.

As a giant, what is the most eye-catching operation for peers?

When you are complacent about your annual revenue reaching 600 billion or 70 billion, we have reached this level by just advertising investment!

Strong advertising and screen-sinking capabilities, whether in the past or present, are tricks to instantly increase product popularity and sales. Using money to create more money is a golden rule.

Building on the situation where core technology is excellent enough, advertising can easily be converted into reality! A huge amount of publicity method will definitely win more commercial value than this!

After this lively operation around the Spring Festival, a large number of viewers learned about the name of "Vida", its efficacy, and the indispensable anti-alcohol medicine for families today comes from the same company.

Turn on the TV to watch a show, watch a football game, play online... you can see it.

You can see it in any incredible place, even opposite the Congress of a certain country.

Although the screen sweeping will bring two extremes, one is to learn and favor to choose; the other is to get tired of making jokes and mocking, but with strong strength, its conversion rate is very high!

After the crazy popularity of the screen, Vida was seen in large supermarkets in first-tier cities to third- and fourth-tier supermarkets under the sales network across the country.

As a health product with a higher level than functional beverages, Chinese people still have a tendency to trust this aspect, and there are more potential consumer groups.

After the crazy advertising, facing the crowded experiencers, in addition to the amount they consume, various evaluations are forming reputation.

No matter how strong the advertisement is, if you don’t have the strength to take it, it will be a flash in the pan. But it is not Vida, nor is it a product with core technology today.

People who love outdoor sports and fitness, after drinking beverages, promote physical fatigue and mental recovery is obviously much better than before. They are expecting every training and no longer lazy!

Compared with Red Bull before, it feels that it is not of the same level at all! Even the fitness drinks you make yourself give up because they are too troublesome, so it is better to use them more directly and effectively.

People who need to keep their spirits in the workplace or study can have a clearer mind and spirit after drinking, deal with every test and master every knowledge, and become unavailable!

After drinking the sales negotiation, you can chat with you all day long, have clear thinking throughout the whole process, and often have a beautiful drift in this corner of your mind!

Even the aunts who have nothing to do when they retire and have nothing to do to dance square dance all day long need to stay energetic, right? The energy they drink makes them who like to be petty about money feel worthy.

Instead of eating so-called health supplements and supplements that you don’t know what they are doing, it’s better to drink a drink, the effect will be immediate.

An aunt was surveyed by staff and said happily: "In the past, we had to go home after dancing. Now, after dancing the square dance for one night, we can still scold those neighbors whom we complained about quarrel all day for 300 rounds!"

Staff: "…"

It feels like the company has caused resentment from heaven and earth.

This promotion effect is spreading rapidly. As a beverage with a significant effect, its success can be predicted as a beverage with a negative impact similar to similar products.

The quality and effect are much better than similar products, and there is no worry about people. The cost of excitement is too high, too much caffeine, and long-term drinking is harmful to the body... none of them, it maintains the same level.

Under such a strong crushing, the sales trend chart can only be explained by surprise.

The national shipment volume in January was 30 million bottles. At this time, popularity had just opened up and had not yet received heavy promotion. However, after the bombing in February, this number became 85 million.

Partners and large supermarket chains across the country have all felt the strength of product sales, the demand for consumers has increased, and the purchase requirements have been continuous.

By March, its sales had soared to 167 million bottles, with the overall growth rate exceeding 100%, surpassing the competitiveness of any similar product in the past!

It is also because it appeared at the right time - it was in the court stage between Red Bull China and its parent company, and there were a large number of companies scrambling to compete for the functional beverage market.

The competition for the market is fierce, but there is no one with enough strength to rule until Vida emerges, with strong results and strong output, and there is nothing else in an instant!

The production capacity of giants is also a major reason. As soon as your other competitors get up, how much production capacity of the factory is? 100 million or 200 million?

In Northland Pharmaceutical’s super-large production base, the third phase of the project that is specially freed for beverages is expected to reach 2 billion bottles in the annual production capacity!

If they want to start in full swing, the remaining factories can keep up with the speed and reach a peak of 5 billion yuan throughout the year! What's more, they are still preparing overseas factories!

I can afford to advertise, and I can throw billions of eyes into it without blinking!

My sales network is spread all over the country, even the whole world, and I can instantly distribute the goods everywhere!

My production capacity is far ahead of my competitors, and my production in a month is as good as that of some companies in one year!

My core technology is enough to pass the test, with the brand effect of pharmaceutical giants, and the support of black technology... In summary, as a warship launched by a giant, the result is only a crushing force!

In front of this warship, or a fully-packed aircraft carrier battle group, both strength and number are enough to beat all opponents. Who can compete for the slightest edge?
Chapter completed!