“I wish the capital of China will become the city that bids for the Olympic Games!”

"Hongqi Hypermarket joins hands with Guangyuan Beverage to celebrate the motherland..."

In the square, various slogans and slogans kept shining in front of Li Jing's eyes.

Crowds of people.

Li Jing had a strong curiosity in her heart, but there were too many people around her.

She couldn't squeeze in to the front, and she couldn't understand the specific details of the event.

Whether it is Hongqi Hypermarket promoting its opening or Guangyuan Beverage itself promoting it, its own small factory cannot compete with the other party.

Not to mention that they only hold activities to sell drinks at cheaper prices, and also bring raffles. Even if they give them away for free like the other party, no one may come!

Guangyuan Drinks has more fresh oranges, nine walnuts, and a bottle of Coke sells for one and a half yuan. Many people are reluctant to drink it. But what about the orange water produced by their factory? The retail price of a bottle is only one yuan!

The two have completely different statuses in the minds of consumers. Even if they are both free, people are more willing to get the higher-priced drinks.

Besides, the scale of their factory is not large, and their monthly profits are not much. They simply don’t have the capital to do free activities, and the price is too high!

"This hypermarket is so great. If we spend money on advertising now, it will definitely be full after it opens. It won't take long to make back the money we invested!"

“Hongqi Hypermarket, such a grand name.”

Li Jing said to herself: "It would be great if they could help sell our orange water. The sales volume of this hypermarket is at least better than a hundred, no, a thousand canteens!"

"However, Wal-Mart has already pressed down payment for goods for three months, and the factory's funds are already very tight. If this hypermarket also wants to hold down goods..."

Just when she was thinking about how to contact the hypermarket and how to prevent the other party from pressing the payment for the goods, or to reduce the payment for the goods, Li Jing suddenly saw the front of the crowd, who was constantly distributing drinks to the crowd.

There is a familiar figure among the staff.

…

"Mr. Ye, it's popular! We're popular!"

On the first floor of the hypermarket, in a specially set aside office area, Cao Shiru said excitedly:

"There are so many people outside now. It hasn't stopped since 8:30 in the morning. On the contrary, there are more and more people!"

"I estimate that at least 500,000 bottles of drinks will be given out today, directly promoting to nearly 500,000 people, and potentially even reaching millions of people!"

One day, half a million people came to get drinks. You can imagine what a lively scene it was.

Due to time constraints, many people may not be able to receive drinks, but this does not prevent them from knowing about it.

Including those who received free drinks, after returning home, they will definitely tell their relatives and friends about this and invite everyone to come and receive drinks together. After all, this event lasts for three full days.

"Okay, it seems that this event is going well. It is expected that more people will come tomorrow. We need to set up more collection points, otherwise the efficiency will be too slow."

Ye Feng also saw the situation outside, nodded and said:

"Go back and tell the part-time workers outside. If you have friends around you who want to work part-time, you can ask them to come together tomorrow. The more people there are, the less. We will give them a salary of 50 yuan a day!"

"Also, Mr. Wei's plane will arrive at Zhonghai at two o'clock in the afternoon. Don't forget to arrange for someone to come over and pick him up."

"Okay, Mr. Ye, I'll make arrangements right away. If there's nothing else, I'll go over first."

"Okay, go and do your work."

The office is a little far from the door, in a relatively remote place on the first floor. This is also to ensure that after the hypermarket is opened in the future, the office will not be disturbed by the outside world and have a quiet office environment.

If you are going to the supermarket normally, good sound insulation effect can perfectly isolate most of the noise, but now there are too many people outside, the sound is very noisy, and some noises can also be heard in the office.

The buzzing sound made people have a headache, but Ye Feng didn't feel upset at all, and even felt that it sounded particularly pleasant.

Carrying out activities will definitely detonate the market, and this will be true even twenty years later.

Especially free, this is a great trick to deal with Chinese people.

Twenty years from now, as long as people live in cities, their living standards will not be too bad. At least there will be little or no shortage of chicken, fish, meat and eggs. They will have enough to eat.

But even under such circumstances, if there is an event offering free gifts, there will still be a lot of people queuing up.

For example, some companies that specialize in selling health care products, electrotherapy devices, acupuncture, etc., like to use this method to attract people's attention.

By giving one or two packs of tissue paper to each person, many elderly people in an area can rush there early in the morning and queue up. This is also their favorite group. They are old, easy to fool, and usually have some savings.

The biggest reason is that these elderly people have all experienced the most difficult years. No matter what their family conditions are, many of them have always maintained a frugal character. It cannot be called taking advantage of others, but can only be said to be relatively prudent and budget-conscious.

But at this time, most people's living conditions were not very good, and Coke was a relatively luxurious drink.

Therefore, free drinks instantly aroused the popularity of people of all ages. Children and young people think it tastes good and like to drink it, and middle-aged people also think that drinking drinks is a very honorable thing.

Not to mention the elderly. They usually like to be economical and rarely take the initiative to buy drinks. After all, the price is too high. With this money, they are more willing to buy half a catty of pork.

Nowadays, you can get Coke for free, and only fools don’t want it. Even people who don’t like to drink can still get it and find a familiar canteen to exchange it for a pack of cigarettes.

Initially, Ye Feng did not want to do this event, or the event was not prepared to do so.

He originally just asked the factory to customize a batch of paper fans, which were in the shape of folding fans but could not be folded. The fans had advertisements for Hongqi Hypermarket.

Yes, Ye Feng named his supermarket "Hongqi Hypermarket" to differentiate it from the Hongqi chain.

What we open is a giant supermarket.

It's a large supermarket, not a small supermarket, not a convenience store.

Not only does it function as a giant supermarket, but it also attracts various brand stores and restaurants to settle in.

Make this Hongqi hypermarket a landmark.

Hongqi is familiar to any Chinese, and is even engraved in their bones. Using these two words as the name of a supermarket makes it easy for people to remember it deeply in their hearts.

In this era, very few people have air conditioners, and most people still rely on electric fans and cattail fans to cool down.

As for a fan, not only can many people use it, but you can also see advertisements from Hongqi Hypermarket when using it. It is a very affordable activity product.

A few years ago, when Coca-Cola first returned to the Chinese market, buying a bottle of Coke and giving a balloon or a pair of chopsticks could attract a large number of consumers, not to mention giving a fan as a gift, which is absolutely sincere!

Since it is advertising, the longer the fan is used, the better, so the quality must keep up, and the price is higher.

With the plastic fan ribs and paper fan surface, each fan costs 80 cents, but once the fans are distributed, they will be publicized for many years, and Ye Feng will not be reluctant to part with this small amount of money.

So Ye Feng went directly to the factory and ordered 200,000 fans at once. He worked overtime for a week before the factory delivered the goods.

The opening day of the hypermarket was scheduled for the day after tomorrow, and Ye Feng did not wait until the opening to promote it, but held activities in advance to warm up.

A few days ago, Xiao Baoshan, the Southeast Sales Director of Guangyuan Beverage, had already coordinated a batch of drinks.

Although the major shareholders of Guangyuan Beverage and Hongqi Hypermarket are both Ye Feng, they are not Ye Feng's wholly-owned companies after all.

The two sides still have to negotiate the conditions.

Finally, Xiao Baoshan and Cao Shiru reached the following cooperation conditions:

Guangyuan Beverage directly supplies the products to Hongqi Hypermarket at ex-factory prices, and unconditionally provides three million bottles of beverages as Guangyuan Drinks' "shelving fee" to Hongqi Hypermarket. These three million bottles of beverages will be sold regardless of whether Hongqi Hypermarket chooses to sell them.

Whether it's a gift at an event, Guangyuan Drinks won't care.

But there is a premise, that is, after the opening of Hongqi Hypermarket, the number of Guangyuan beverage containers cannot be smaller than that of other beverages.

The ex-factory price of Guangyuan Beverage's beverages is about one yuan per bottle, and the first-level dealer's price is about one yuan and two cents.

Now that Guangyuan Beverage has taken the initiative to lower the price by 20 cents, ship goods at ex-factory prices, and give away three million bottles of drinks for free, Cao Shiru naturally has no reason to refuse.

It seems that Guangyuan Beverage invested millions of yuan in Zhonghai Hongqi Hypermarket at one time and may not be able to make it back in a year or even longer, but that is not how things work out.

First of all, how much does the beverage cost? The ex-factory price is not the cost price.

Putting aside this, the improvement of brand power cannot be bought with a million dollars.

Looking at the scene outside, Ye Feng said calmly:

"Guangyuan Beverage has made a good move. By hosting this event, not only has Hongqi Hypermarket become popular, Guangyuan Beverage has also become popular!"

Hundreds of thousands of people looted, radiating to millions of people.

I heard that Guangyuan Beverage is holding an event. It only cost a few million to get such a big publicity. It couldn't be more cost-effective!

After all, how many drinks can China consume in a year?

The total market volume is here, eating is a problem in many places, and the pressure of living in high-income cities is also very high. It is impossible to treat drinks as a daily consumer product like twenty years later.

Not to mention Guangyuan Beverage, even the international giant Coca-Cola is having a hard time in China.

At this moment, the mobile phone on the table rang.

Ye Feng remained unmoved and just called out to Cao Shiru.

"Mr. Cao, please take it. After all, this is your office."

Cao Shiru was about to leave when he saw this and picked up the office phone and said:

"Hello, hello, I'm Cao Shiru."

"Hello, Mr. Cao, I am the person in charge of Coca-Cola Southern China Region...we..."
Chapter completed!