Chapter 118: The Problem of the King’s Bottom Guarantee
There is no major problem in the production and sales of Chundu affairs. The only problem is poor management. Now Fan Wubing has changed all the management teams in a big way, and has introduced several new policies to strengthen management and improve the welfare of employees. In addition, the two major brands of Panshi Meat Processing Factory and Chundu have integrated the markets of more than a dozen northern provinces and regions, and carried out large-scale marketing strategies, which is very obvious.
There was originally a competition between Panshi Meat Processing Factory and Chundu, but now once it becomes the head of the same boss, there is immediately a regional monopoly. The price war is gone, the marketers are complementary, and the transportation problem is solved. In a large area, everyone only needs to supply goods according to market demand, and there is no need to worry about distribution and backlog problems. The situation is very good.
As for the major launch of Chundu advertising by local TV stations, it is the best way to smash rumors. Although some TV stations have some concerns about broadcasting Chundu advertising, considering that everyone has started broadcasting Chundu advertising and CCTV advertising is just for the sake of it, no one will be unable to get over the money.
Within half a month, Chundu's market sales were rapidly recovering. Although it has not reached the historical best level, it has basically returned to the ordinary level. The employees of the entire factory do not need to worry about having no work. With work, there will be profits and income, which can ensure that everyone's salary is in place, so there will be no need to worry about layoffs.
Since Chun is a newly developed enterprise, Fan Wubing ordered Wang Laoer and Wang Laosan to stay here to continue their work, while Wang Laoda went back to Panshi to look over there.
Because a large number of middle-level cadres were drawn from Panshi to support Chundu, a large number of people needed to be promoted. Except for Boss Wang, no one can handle this matter.
Fan Wubing himself went to Beijing and was about to discuss the details of CCTV's betting king.
It was already early spring and it was still the time for heavy wind and sand in Beijing. When Fan Wubing came, he encountered a sandstorm. The sky was full of yellow sand, with less than ten meters of visibility. Everyone seemed to be staying in the desert. The speed of the car was also affected. He was forced to turn on all the lights in broad daylight to prevent something from happening.
Fan Wubing's driving skills are pretty good, but in such bad weather, he couldn't do it. He bumped and bumped several times along the way, and the car was scratched in front and behind. However, this was a natural disaster and no one wanted to get entangled because of this. Moreover, no matter who is right or wrong, everyone was unwilling to cause trouble when they saw that Fan Wubing's car was actually Mercedes-Benz.
Since it was a collision, it was the matter between both parties. You, Santana, collided with someone Mercedes-Benz. Do you think it would be better to come down and argue, or should you drive away directly?
Fan Wubing finally arrived at the Media Center, parked the car, pushed open the car door, and found a bad wind blew in. He quickly closed the car door, then found a windbreaker, wrapped himself in, and rushed out again and trotted into the building.
Old Chen had been waiting for him here for a long time. Seeing the weather outside, he felt a little worried. When he saw Fan Wubing appeared, he said happily, "I thought you couldn't come on time, it was really an accident!"
"I have to encounter such weather several times every year. It seems that the afforestation work needs to be further grasped in depth and for a long time!" Fan Wubing took off his windbreaker, shook the dust on it, put it away, and said to Lao Chen casually.
"Actually, we are doing continuous reports on sandstorms recently, hoping to attract the attention of relevant parties and do a good job in afforestation." A girl continued.
Fan Wubing didn't notice that there was a girl in the room. Hearing this, he couldn't help but look at her more and found that she was not old, just twenty-three or four. It seemed that she was assigned to CCTV not long after graduating from college. Since she could be with Lao Chen, there was still something to do with her family.
Seeing that Fan Wubing noticed the girl in his office, Old Chen introduced, "This is my assistant, Oda and Tian Xiaotian. This time I asked her to help prepare for your proposal." Then he introduced Fan Wubing to the girl, "This is our long-term partner in Taiwan, Mr. Fan Wubing."
"I recognize Mr. Fan. Mr. Fan is very famous for the human sausage incident in "Focus Interview" a few days ago." The girl looked at Fan Wubing and seemed to have a slight smile.
Fan Wubing felt a little strange. Why did she look at her and laugh at her?
The girl seemed a little unsatisfied when she saw Fan Wubing, and explained, "I just interviewed Ms. Fan Ting a while ago. She is our senior sister and talked a lot about Mr. Fan."
Oh, so that's it, Fan Wubing frowned and said, "My sister likes to tell me embarrassing things when she's fine."
Old Chen laughed and said, "Actually, I'm not interested in Mr. Fan's embarrassing things. I only care if you can help me come up with a complete plan. CCTV's income has increased, and everyone has glorious face. I don't mind giving you kickbacks."
"This is a joke." Fan Wubing smiled and did not take this matter seriously. CCTV can make money any more, but it is just a few hundred million or billion in a year. How could it be put in his eyes? Just after the launch of Starry Sky Shopping, the annual income is no less than that of CCTV now.
Regarding the prime time advertising bidding, Fan Wubing didn't have much effort. He simply copied CCTV's successful strategy in history, and added some tricks to create gimmicks to provoke various companies to compete for the bidding king for Lao Chen's reference.
After the News Broadcast and before the Weather Forecast, a total of thirteen advertisements were set up for five seconds. The first one is of course the so-called bidder. In order to eliminate vicious competition between the same industry, Fan Wubing still followed the historical routine and stipulated that among these thirteen advertisements, only the top two successful bidders in the same industry were selected.
However, he also adjusted the treatment of the benchmark king and clearly stipulated that the bidding king was the only privilege in the industry that appeared in prime time advertisements. That is to say, as long as the bid was successful, other competitors could not appear in prime time advertisements.
"Does this easily give people the impression of monopoly?" Old Chen still had some doubts about this.
Fan Wubing smiled and said, "Survival of the fittest. This sentence is not only suitable for nature, but also for shopping malls. If you want to develop a market economy in China now, you must know what a market economy is. The so-called market economy means relying entirely on how much money is to gain a say. As long as you have courage and dare to spend money, you can get the king. However, as for whether you can get a huge profit after winning the bid, it depends on whether you have a certain strength."
The so-called CCTV logo concept is just a kind of hype, which is a means to market the advertising resources of CCTV.
Now CCTV is a deputy ministerial-level public institution under the State Council. The director is equivalent to the deputy minister. However, a deputy director like Lao Chen is in the main hall and the position of the deputy minister down. He is determined to consolidate his position in Taiwan through some efforts. As for going further, it is probably impossible.
As a subordinate of the Ministry of Radio and Television, CCTV's directors are usually appointed directly by the superiors and have never been promoted directly from the deputy director. Therefore, Old Chen himself also has this awareness, and it is probably impossible to become a director.
However, during his tenure, he needed to make more money, create more profits, and earn more advertising fees for Taiwan to gain everyone's recognition. He knew that Mr. Chen had been on CCTV for so many years and was not a false reputation, so he was very interested in Fan Wubing's hype plan for the king.
Just as enterprises need the title of CCTV's Mark Six to gain popularity, CCTV also needs to improve its leading position through this market-oriented operation and improve the overall advertising resources of CCTV in the industry, and at the same time, they can also obtain extremely generous economic returns from it, which is a win-win situation.
"If the treatment of the bid king is the same as that of other companies, just a few seconds earlier, how can it arouse everyone's desire and impulse to compete?" Fan Wubing reminded Lao Chen.
In Fan Wubing's planning system, the value of Biaowang is not just CCTV's best five-second prime time advertisement, but also means to gain the voice of the entire industry in the next year, because in CCTV's prime time, there are only two advertisements in the same industry, and Biaowang is the only advertisement for this period in the same industry, which is extremely tempting.
More importantly, for CCTV's own interests, Taiwan must invest rich media resources to hype the concept of "Biaowang". As Fan Wubing and Lao Chen said, hype of the concept of "Biaowang" is a necessary means for the operation of CCTV's advertising resources market and a large-scale publicity for the advertising resources it owns.
"More importantly, we use secret bidding without a reserve price. In order to win the title of the king, everyone will do their best to strive for it. The exponential increase in advertising costs can be estimated." Fan Wubing said to Lao Chen.
"What if something goes wrong and the auction result is broken?" Whether it is Old Chen and his assistant Tian Xiaotian, he is still very concerned about Fan Wubing's idea. After all, he has never done this before, and no one knows what price he will buy.
If the auction price is very low, wouldn’t it mean that CCTV will lose money in the next year?
In response, Fan Wubing replied confidently, "I'll guarantee you, and it will definitely make you feel that the bidding bidding event is successful. If others bid at low prices, then the price I won the bid will be enough to make up for your losses."
Chapter completed!