Chapter 119: A blind eyed person
Fan Wubing and Lao Chen made a secret agreement. No matter what the auction was at the time, Fan Wubing would ask Chun to invest 88 million secret bids, and another company under his jurisdiction would invest more than 30 million secret bids, with a total amount of more than 120 million.
In this way, Lao Chen doesn't have to worry about his income. This item alone is far more than several times the advertising revenue in the past at the same time, and he can completely explain it to the above and below.
However, if you want to implement this plan, you still need to argue with the above, so Old Chen didn't bother to accompany Fan Wubing and plunged into the department to deal with the bureaucrats.
Fan Wubing basically has nothing to worry about CCTV launching a bid for the king.
At this time, the number of TV channels that audiences can see is limited, the program ratings are high, and the advertising effect is good. Any company as long as it advertises on CCTV, it will immediately become a national brand. However, various industries lack leading brands, and counterfeit and shoddy products are flooding the market. Once the advertisement is played, consumers will recognize it and the market will work.
So there is a situation now, that is, many companies want to go to CCTV advertising when looking for relationships, but many companies are state-owned enterprises. Once they have relationships, the advertising costs are not only low, but also often have problems with arrears. This is also the main reason why Lao Chen agrees with Fan Wubing's advertising bidding proposal.
As for the leaders in the department, they probably wouldn't object to this matter. After all, they are also very worried about advertising fees every year. If the Taiwan industry wants to develop, it needs money, but if the advertising fees cannot be collected, there will be no money. It is expected that the government will invest in a limited way. This is really something that requires the horse to run away and not eat grass. Of course, it is impossible.
If this advertising dispute can be resolved through market operations, it is naturally the best.
In this era, there is no rating statistics in China, and companies do not know how to make media plans. Competing for CCTV bidding through bidding is the best opportunity for rapid development of enterprises. It is the most rational choice and the market returns are much better.
In the next few years, the media no longer lacks resources, and the company has more choices, and the urge to be a bidder is not as big as it is now. The bidder companies with relatively large bids often come from industries with fast development and profitability, and advertising in bidding sections is still the most wise decision.
In the end, there were more media, the media environment became more chaotic, and there were more brands in various industries, making it more difficult to achieve a new brand. The development of ratings data and the professionalism of corporate advertising operations. Enterprises mainly consider the bidding section advertising from the perspective of reasonable cost-effectiveness, good advertising environment, and important strategic significance, and their interest in competing for the bidding king became even less.
So if you want to help Lao Chen increase his advertising revenue, it has been happening in the past few years. Once it gets out of date, the bidding king will be worthless.
Fan Wubing was bored in Beijing. Later, he thought about it and might as well visit his teacher Fan Tianlan and see what the teacher is busy with recently.
In the past few days, due to the easy contact with Lao Chen, Fan Wubing has been living in the Media Center. Many people are paying attention to him when entering and leaving, but Fan Wubing comes and goes, with big sunglasses covering his cheeks, and most people can't recognize who he is?
After talking to Fan Tianlan, he confirmed that he was in the small wooden house on the mountain, Fan Wubing packed up his things, walked out of the room, and prepared to drive up the mountain.
When I first arrived at the parking lot, I heard someone calling his name. Fan Wubing looked back and found that it was Zi Qi who waved to him on the road opposite.
This was a coincidence. Fan Wubing walked over, looked at Zi Qi who was tightly wrapped around her head, and said to her with a smile, "Why are you dressed up? Are you afraid of being recognized?"
Because Fan Wubing gave Zi Qi the throne of female host in "The Same Song", her identity is very different now. After asking for the identity of the children's program host, Zi Qi's fame has become more and more popular.
Ziqi was very happy when she saw Fan Wubing and said to him, "I didn't expect you to be here. I just looked at my back a little bit like it, and I was a little hesitant." Then she said, "The wind and sand have been too strong recently. Every time she goes out, she has to wrap herself like a rice dumpling, otherwise she will be in a mess and will not be able to see anyone."
"Where are you going?" Fan Wubing looked at Zi Qi and asked curiously.
"I just finished the show and am preparing to go back to school." Ziqi replied.
Zi Qi is the type of talented and beautiful woman who takes into account both career and academic performance. In addition to doing programs on CCTV, she is still a student at Beijing Film Academy. However, she studied not as a performance department, but as a director department, which is a bit surprising.
"Since it's okay, why don't you go up the mountain with me?" Fan Wubing suggested.
He also saw Zi Qi, and suddenly remembered that when he went to see his master last time, he took Lin Xiaotong with him and asked for her medicinal tea. This time he took Zi Qi over, and I wonder what he could come back from his master.
"Okay." Zi Qi had nothing to say about Fan Wubing's proposal. After thinking for a while, she agreed.
Fan Wubing thought for a moment and couldn't go to see his master empty-handed, so he asked Ziqi to get into the car and prepare to go to the mall to buy some useful things and bring them to the master.
Ziqi got into the car and then began to slowly wrap the things wrapped around her head and the things she was wearing on her body, revealing her true face.
Fan Wubing turned his head and saw that this period of time had disappeared. Zi Qi was taller and her appearance changed a little. She used to be less tender and had more youthful vitality. She was such a big girl.
She was wearing tight wool fabric and a black shawl on her body. She had cropped jeans on her legs, a pair of crystal-heeled shoes. The leather bag placed beside her looked like a brand-name brand. The skin exposed between the gaps in the clothes was so shattered. No wonder she had to wrap it with something. Fan Wubing felt that if the wind and sand were blown, it would definitely leave scratches.
Looking at Zi Qi like this, Fan Wubing must praise her, "Who can match the title of CCTV's No. 1 beauty besides you?"
Ziqi replied playfully, "I am the most beautiful girl on CCTV. Only after a few years can I be qualified to compete for the most beautiful girl on CCTV."
"What do you mean is that they are all aunts?" Fan Wubing said with a chuckling.
When the two arrived at the mall, Ziqi put on sunglasses, then happily held Fan Wubing's hand and took the elevator to the sixth floor together. This is the health care product sales area, which contains a lot of health care products, many original teas or tonics, and except for the higher prices, everything is good.
Ziqi followed Fan Wubing past the counter, looked at the labels on the products, and said in a striking manner, "Ah! I never thought that these things were so expensive, who could afford to eat them?!"
"These things are not prepared for ordinary people," Fan Wubing shrugged and said, "The consumption here requires US dollars, and it is a place that specializes in slaughtering foreign kids."
"Then do you know you're coming?" Zi Qi was a little curious. Since Fan Wubing knew that this was a place to kill people, why did he come here? He didn't die and burned too much money, right?
Fan Wubing replied, "The problem is that the things here are all real. When dealing with foreign friends, the relevant departments have very strict controls, so I am willing to come here to choose things, at least without spending time or brains to guess whether these things are fake."
Zi Qi nodded and saw Fan Wubing choose some tea leaves, some ginseng and other things here. When the two of them were about to leave, they found that there was something on the other side that was very strange.
"That thing seems to be a blood swallow?" Fan Wubing said to Zi Qi.
"What blood swallow?" Ziqi asked curiously.
"It's a bird's nest." Fan Wubing replied.
Swallows use moss, seaweed and soft plants to weave their feathers and saliva to form bird's nests. People take them down, refine them, and select them to become precious bird's nests. Swallows have nests three times a year, and the first time they have been tied thick and white. Because swifts have been resting for a long time after a long winter, they store enough nutrients in their bodies and have good saliva quality, so the nest built is better and thicker, with a particularly good shape, and become a cup-shaped shape, so they are called bird's nests, which are the best among bird's nests.
There is a type of bird's nest called blood bird, which is built by brown-tailed swiftlets. This kind of swallow may drink different water quality, or because the feed they eat may contain minerals and other factors, it causes its saliva to turn red, so it builds a bloody swift nest.
Blood birds are mostly produced in Thailand's Roland Rock Mountain, Cons, Songkhla Mountain and other places, but are not actually caused by the blood vomited by swallows. According to data, blood birds are actually of the quality of white bird's nests, and their aroma and sap are not as good as white bird's nests.
However, Fan Wubing knew that most blood swallows in China were fake, and there were very few genuine products. However, one suddenly appeared here, which obviously did not look fake. It was probably the genuine product that occasionally leaked from the national treasury.
"Pack this for me, I'll ask for it." Fan Wubing pointed at the blood swallow and said to the waiter.
"Pack this for me, I'll want it."
The waiter was stunned for a moment, not knowing why the person in front of her had to repeat it, but when she looked up, she found that there was another person talking. She was a young man of 25 or 26 years old, with a sturdy figure, and her clothes were all famous brands.
"Who do you want it?" the waiter asked in a daze with the box of blood swallows.
"Of course I want it!" The two of them said this almost at the same time.
Chapter completed!