Chapter 143 It was clearly arranged (3)

And when it comes to shaping IP, it’s not enough to just consider players’ emotions.

There are many other issues to consider.

The creation of a successful IP.

It will most likely involve complex issues in many industries.

In short, this matter is not a day's work.

Although shaping IP is troublesome.

But Lin Hui felt it was still necessary to try.

Lin Hui remembered that in his previous life, the total revenue of "Pokémon" in 2021 actually reached 100 billion US dollars.

This number is easy to remember.

Lin Hui was quite impressed.

Perhaps many people do not believe that IP revenue can be so strong.

But it is true.

Take my country’s consumer market as an example.

Maybe people are not too enthusiastic about IP consumption now.

But it won’t take a year or two for people’s enthusiasm for paying for IP to show up.

Users' consumption preferences are changing from single "material consumption" to compound "spiritual consumption".

A large number of people born in the 1990s and 2000s will prove it with practical actions.

They are increasingly willing to pay for the IP they like.

It doesn’t matter even if there is no such change in the consumption desires of domestic users.

At this time, Lin Hui's vision had already expanded to the global level.

From a global perspective, people’s desire to consume IP.

And an IP of the level of Pokémon is not an isolated case.

The income brought by many IPs to copyright owners is on par with the total income of "Pokémon".

Thinking of this, Lin Hui suddenly started thinking.

How did the copyright owners of top IPs such as "Pokémon" operate their IPs in the past?

It is different from domestic merchants’ behaviors such as IP Yin eating Mao Liang and selling dog meat under the guise of sheep’s head.

International IP copyright owners have chosen a path that is very different from that of domestic manufacturers when it comes to IP issues:

——Intensive cultivation and long-term operation.

Looking at the world's top IPs such as "Pokémon", "Mario", "Mickey Mouse and Donald Duck" and "Star Wars".

From a time perspective, these IPs have experienced a long enough development period.

During this long period of time.

The copyright owners of these top IPs have always attached great importance to various derivative products of IP.

At the same time, the copyright owners of these top IPs have spared no effort to strengthen their investment in intellectual property protection.

Take a resolute attitude towards cracking down on pirated/unlicensed products to protect the reputation of IP.

(To be precise, it is to protect the reputation of these IPs in the minds of loyal audiences)

Until now, the copyright owners of these top IPs are still constantly supplementing the connotation of their IPs.

This approach is much higher than the domestic attitude towards IP.

The successful experiences of these top IPs have inspired Lin Hui:

——Operations in the IP field must be fully planned and laid out step by step.

Copyright owners’ long-term layout of IP is partly based on their own various considerations.

On the other hand, it is also to satisfy the demands of fans.

In a harmonious relationship between copyright holders and fans.

Fans also long for copyright in order to operate the IP in the long term.

This situation may be difficult for domestic copyright owners to understand.

But it’s actually very easy to understand.

After all, human emotions are not entirely based on superficial pleasure at the story level or short-term fanaticism after consumption.

At a deeper level, human beings still crave lasting emotions.

This emotion will give people a special and beautiful feeling.

It is precisely because of the demands of the fan community.

It is actually not difficult to establish a good relationship between IP copyright holders and IP fans.

It is not necessarily the kind of relationship that most domestic IP copyright holders and IP fans are wary of each other at this time.

In foreign countries, for some super IPs, this phenomenon may even occur if they have a good relationship between IP copyright holders and IP fans:

——The story of super IP has been updated continuously for decades.

During this period, IP was more than just its original connotation.

Realistic values ​​are also dynamically transplanted into the story.

(ps:...similar to following hot spots)

This way.

This type of super IP has a unique value for fans - companionship value.

And this kind of companionship value can easily accumulate among the audience slowly and subtly.

Make the audience form loyalty that is not easy to change.

These loyal fans will further increase the value of the IP.

The copyright owners are encouraged to devote more efforts to IP.

This is obviously a win-win situation.

This is a place worth learning from Lin Hui.

Although there is currently no IP with lasting vitality in China.

But Lin Hui thought it would take time.

He will definitely be able to create an IP with lasting vitality.

Although this IP is not necessarily based on the game hill climb racing

But Lin Hui believes that he will be able to build a super IP.

Lin Hui has never built a super IP similar to mine.

There is a reason for being so confident.

Lin Hui has the most precious treasure:

——Experiences from past lives.

Even if you have never eaten pork, you should have seen pigs running away.

What is involved in IP establishment?

Just three points in a nutshell:

——Value-oriented, story-driven, content is king.

Although Lin Hui doesn't know anything too specific.

But it's not a big problem.

Although money cannot solve 100% of the problems, it can at least solve 99% of the problems.

At worst, Lin Hui can hire some researchers to write N analysis reports on each of these three points: value orientation, story drive, and content is king.

Although Lin Hui doesn't know much about IP matters.

But Lin Hui is very clear about building the IP industry chain.

It is nothing more than creating, incubating, creating film and television works, building themed cultural scenes (including but not limited to theme cultural parks, themed cultural centers), and then licensing products.

In the past life, and in the next few years, many domestic IP operators have actively explored ways to improve the layout of the entire industry's upstream and downstream industrial chains.

The reliability of these verified layouts is still no problem.

And all Lin Hui has to do is to imitate the cat and the tiger, and that's it.
To be continued...