On this occasion, reading the newspaper is much faster than usual.

A brand new full-page daily daily newspaper is divided into four pages, with a total of twelve pages.

The main publication is the news section, and the supplements include finance, entertainment, editorial, horse racing, life, fashion, and culture.

It can be seen from the various pages of Tiantian Daily that the content published is biased towards readers in the middle class of society.

After sales have stabilized to a certain extent, we will consider adding other layouts based on market conditions.

This is Lu Dongjie’s market positioning and content management direction based on his assessment of the current and future situations.

The content published in Tiantian Daily not only meets the general information needs of ordinary readers, but also has a certain professional level.

Being a newspaper media is not only about reputation and quality, but also social influence.

Lu Dongjie’s idea is to build Tiantian Daily into an advocacy media with its core business, without any color bias.

Although I don’t seek any authoritative media, I at least have a status in the world and can speak out at critical moments.

After a while, everyone folded the newspapers and put them aside, preparing to officially get into work.

Lu Dongjie leaned back and looked down with a smile, "After reading this newspaper, what are your thoughts and opinions?"

Everyone looked at each other. Although they all had something to say, they hesitated about who would speak first.

This revised newspaper, no matter how I put it, is not bad, but it is really good.

It's just that they all feel that this newspaper is a bit high-end, which makes them feel unconfident in their abilities.

They don't think that with their family background and strength, they can maintain this level of publishing content for a long time.

If it is just a short-lived flash in the pan, and then is knocked back to its original shape, the people's hearts that have finally been united will be crushed in an instant.

Then the previous joy turned into disappointment, and even worsened the situation, and it never recovered from the fall.

Everyone's hearts are full of expectations, but at the same time they have anxiety, which is very contradictory.

When people are not confident, they will unconsciously review themselves internally and then deny themselves.

So when they faced this brand new newspaper, they had some expectations in their hearts, but more of it was invisible pressure.

Seeing that they were all hesitant, Lu Dongjie had no choice but to call them by name, "Manager Wei, I think it's better for you to start."

Wei Jianbang is the manager of the advertising sales department, which belongs to the front-line department of newspaper operations and should have the highest priority to speak.

Tang Zhongguang is the editor-in-chief of the newspaper. His status is below one person but above everyone else. It should not be his turn to be the first to speak out.

Wei Jianbang's face moved slightly, and he quietly looked at the expressions of those present from the corner of his eyes.

He quickly organized his words, "First of all, the layout of this newspaper is very beautiful, and the content is rich and colorful. It will definitely make a qualitative leap in increasing our sales."

Everyone else was noncommittal. Anyone with a discerning eye could predict the result, not to mention that everyone here is an expert.

Lu Dongjie had a calm expression on his face, tapping his fingers lightly on the countertop, waiting for his turn.

Wei Jianbang picked up the newspaper and pointed at it, "However, there are really few advertising spaces in these pages, which will reduce our advertising revenue by more than half. I don't agree with this."

Hearing his clear and direct objection, the others couldn't help but change their colors slightly, and secretly looked at the proprietor above.

But Lu Dongjie couldn't see any changes, and he still had a faint smile, as if everything was as expected.

Wei Jianbang said with some exaggeration: "As the head of the sales department, if there is no advertising income, I am afraid I will be the first to bow down and step down."

Everyone was almost amused by his miserable rhetoric and tried their best to hold back their laughter.

Wei Jian corrected the situation, "Frankly speaking, newspapers are inherently low-profit but quick-turnover products, and the income from our newspaper sales is not enough to cover costs."

Tang Zhongguang's brows suddenly frowned, and he wanted to interrupt, but in the end he just moved the corners of his mouth and said nothing.

He saw that Lu Dongjie had no reaction and seemed not to care about Wei Jianbang's speech.

Wei Jianbang continued: "To a large extent, the source of funds that support the daily operation of the newspaper is the advertising revenue from customers. Reducing advertising is quite a loss."

Lu Dongjie did not mean to refute, but smiled and nodded, expressing some agreement.

Seeing that the proprietor was still calm, everyone couldn't help but feel relieved.

Wei Jianbang glanced at the opposite side, "I am very concerned about the income, but when it comes to costs, I think Manager Zhang should have the most say."

He changed the subject and passed the ball to the printing department manager Zhang Shihua.

Others turned their heads and looked over there to see what opinions and thoughts this person had.

Zhang Shihua reluctantly took over, "The new layout of Tiantian Daily is simple and elegant, and the reading experience is very good. It is indeed very refreshing."

He paused and his expression became serious, "But if we print according to the standard template set by you, Lu Sheng, the whole process will become more complicated and the materials used will also increase a lot."

Lu Dongjie nodded, with no intention of speaking.

Zhang Shihua said bluntly: "Especially for the new layout design, try to have as many pictures as possible and use as few words as possible. Just for the film alone, we will increase a lot of expenses."

Tang Zhongguang rarely interjected, "I also think this is subject to discussion. After all, newspapers still have to use words as a carrier."

Seeing that the editor-in-chief finally expressed his objection, everyone couldn't help but secretly exchanged glances.

Zhang Shihua smiled at the next person and said: "But no matter what, the cost is controllable, but the problem is still to ensure the sales volume of the newspaper, don't you think so, Manager Deng?"

Deng Zhiqiang from the distribution department couldn't help but be startled, your passing skills are so poor, you just dragged him into the water.

Everyone's attention shifts to the next person.

Deng Zhiqiang smiled and said, "To be honest, if I were an ordinary reader, I would definitely be willing to buy this newspaper."

The others just laughed and said nothing, and everyone learned the routine of first promoting and then suppressing.

Deng Zhiqiang said calmly: "I am responsible for the distribution channels. Even if Zhoujie is asked to explore the market, I will have no problem."

He glanced at everyone and continued: "But the final printing and distribution numbers of the newspaper still have to wait for the market's reaction."

What Deng Zhiqiang said was very unambitious, but the real situation is indeed the same.

The circulation of a newspaper still depends on the quality of the newspaper itself. In fact, there is not much he can do.

The printing quantity of a newspaper is actually not determined by the newspaper itself, but is printed based on the quantity ordered by the general agent.

Whether a newspaper sells well or not depends first on whether readers are willing to buy it and whether there is market demand.

If the content of the newspaper is good-looking and readers are willing to pay for it, it means that the market is responding, and newspaper vendors will naturally be willing to order and sell it.

The newspaper vendor will order the quantity of newspapers from the regional agent publisher, and the regional agent will propose the order quantity to the general agent.

In this way, through layers of feedback to the newspaper office, the approximate daily printing volume of a newspaper is finally determined.

Generally speaking, the agent publisher orders the quantity of newspapers from the newspaper company, and the newspaper company decides the printing quantity based on actual demand.

Otherwise, the overprinted newspapers will not be accepted by the agent and will not be sold at all.
Chapter completed!