There was a brief silence in the meeting.

Lu Dongjie couldn't help but smile slightly when he saw everyone's eyes turning to look at him.

He straightened his body and said calmly: "Since the three department heads have expressed their opinions and concerns, let me share my thoughts on your topic."

Everyone gathered their emotions, concentrated, and looked up.

Lu Dongjie turned his face sideways and glanced at the lower right corner with a smile, "It is true that as Manager Wei said, the reduction of advertising placements has indeed had a great impact on our advertising revenue."

Wei Jianbang was taken aback by him, and for some reason, he suddenly felt an inexplicable pressure in his heart.

He couldn't understand why this gentle proprietor gave him such a feeling.

Lu Dongjie thought for a while, "But to be honest, our old advertisements were spread out in one piece in the east and one in the west, like fresh beef, which greatly affected readers' reading experience."

Editor-in-Chief Liang Lixian looked a little embarrassed. She was responsible for the typesetting and positioning work.

It's just that the space is limited and there are so many advertisements, it's not easy to arrange at all.

Some clients' advertisements are required to be placed on certain pages. If they are cut off rashly, they will lose customers virtually.

Lu Dongjie shook his head and smiled, "If you want to create content, you also need to insert ads. It's really a dilemma how to choose."

Liang Lixian secretly breathed a sigh of relief. Fortunately, the proprietor stopped it and did not embarrass her further.

Lu Dongjie continued: "Sacrificing the reading experience in exchange for advertising revenue is not what I want for the time being."

He paused and emphasized his tone, "On this point, I can tell you clearly that at present, Tiantian Daily's business strategy is to burn money for marketing."

Everyone's expression changed slightly when they heard this. The proprietor used the word "burning money", which showed that he had already made a plan in his mind.

To put it mildly, they are spending money on marketing; to put it worst, they are losing money and making money.

But no one knew whether this deal was worth it, as they were afraid of losing their wives and losing their troops.

Lu Dongjie leaned back slowly and said, "I know that people in the newspaper industry have a more conservative and serious personality, and they keep a cautious eye on new things."

Tang Zhongguang's face was slightly unnatural, and the proprietor's words had some unclear meaning.

Is it dissatisfaction with him, a desire to beat him up, or does it really refer to the industry in general?

But regardless of whether Lu Dongjie meant something or not, it still showed his attitude.

Now that he controls the daily newspaper, he must act according to his ideas. Nothing is set in stone.

Lu Dongjie put his hands on the chairs on both sides, "We cannot stay in the past forever. We must learn to look at problems from the perspective of development. Every moment, new things are born and old things die. This is the law of society."

Everyone couldn't help but look at each other, and even felt a strange feeling in their hearts, not knowing whether to cry or laugh.

Although the proprietor was young, he could speak such profound truths, which made them all feel ashamed.

But for them, just listen to such empty words, and they will have no effect at all.

Lu Dongjie didn't care what they thought and continued, "If we don't have the courage to destroy the old and establish the new, and the courage to move forward, we are destined to not go far."

Everyone remained silent, secretly observing the atmosphere, and at the same time hurriedly thinking of plans.

Lu Dongjie's words were very gentle, but they still heard the warning, which made them nervous.

Although mild, a warning is a warning.

Since things are coming to an end, they will naturally not be allowed to retreat and shake the morale of the army.

Lu Dongjie stated calmly, "Tiantian Daily was the first color newspaper in Hong Kong and its popularity was unparalleled for a while, but we don't have to cherish the glory of the past."

Tang Zhongguang listened expressionlessly, but secretly sighed in his heart.

Who said old age is still tougher? The young man in front of him calmly used the Wind Blade and Frost Sword.

Wei Jianbang looked at Lu Dongjie covertly, and then looked at Tang Zhongguang.

He said in his heart that this new owner was not a simple person, no wonder this old antique was suppressed into submission.

Lu Dongjie said conclusively: "Only by tearing down old things that are out of date and starting over again will there be a chance for a comeback."

His confident tone conveyed a firm confidence to the people below.

Lu Dongjie raised his head and looked at the audience, "Now is a critical moment for the newspaper's transformation. I hope everyone here will cooperate closely and go hand in hand."

Everyone nodded hurriedly, and no one objected.

At this time, it would be inappropriate for anyone to raise objections or say depressing words.

Lu Dongjie said frankly and openly: "My idea is to use this revision to raise the grade and quality of the newspaper to a whole new level."

He stopped and looked at them seriously, "This plays a vital role in boosting the sales of our newspaper and stabilizing the base of our readers."

At this point, there is no reason to object.

Lu Dongjie slowed down his tone, "Before we have a stable readership and sales volume, we must not kill the goose that lays the goose to lay eggs."

Media platforms all have the same gameplay. Once they accumulate a certain level of popularity, their advertising revenue will naturally increase.

There is no one here who doesn’t understand such a simple and superficial truth.

Wei Jianbang looked at the others and nodded, and he agreed, but it was unclear what he thought in his heart.

Lu Dongjie took a sip of coffee and continued to look down, "Okay, let's have a female colleague next."

Everyone couldn't help but smile knowingly. In fact, the atmosphere in front was a bit serious and heavy.

Having female colleagues liven up the atmosphere can ease everyone's nervousness.

Cheng Gaojie, who was interviewing the director of the department, smiled slightly. She knew that eyes were beginning to focus on her.

She brushed her hair and said, "Let me share my opinion. As far as the fashion section is concerned, publishing colorful pictures of beauties is really eye-catching."

Everyone couldn't help but secretly sigh, he was indeed a master of the interview department, he really knew how to adapt to changes and adapt to the changing circumstances.

The first three straight men could only complain but not praise. As a result, they attracted overt and covert criticism from the proprietor.

As a result, when the female colleague saw that the wind was blowing in the wrong direction, she immediately started singing praises instead.

Cheng Gaojie smiled and said: "In fact, it is not just boys who like to read these things. It turns out that there are many female readers who like to read them."

Lu Dongjie smiled and nodded. This female colleague looked at this issue very thoroughly.

Beauty will be pursued by any eyeball, regardless of gender.

Cheng Gaojie continued to add: "We also have our follow-up edition, exclusive interviews, and story-based news. I believe many readers will also like it."

She looked a little hesitant, as if she had something to say, "However, the current manpower establishment of our interview department is definitely not enough. I hope we can recruit more people."

Lu Dongjie made the decision on the spot, "You can submit the report to Chief Editor Tang for review first. This is not a big problem."

Cheng Gaojie smiled, "Then I'll be relieved."

Lu Dongjie suddenly named him directly, "Manager Zheng, next, there is a more important matter."

Zheng Puren from the Public Relations Department, who was sitting on the tail seat, raised his head and was startled, but quickly calmed down.

A smile appeared on his face, "Lu Sheng, what do you want me to do?"

Lu Dongjie simply said: "I am going to make a promotional advertisement to be released on the TV platform. You need to do the communication work first."

Not only Zheng Puren was immediately stunned, but everyone else wondered if they had heard wrongly.

People have always advertised in newspapers, but now newspapers are advertising on TV.

Has everything in this world changed?

Lu Dongjie did not explain anything, "You do the preliminary communication work and ignore the rest."

Zheng Puren was full of doubts, but since the proprietor didn't say anything, he could only do it.

Afterwards, the communication was relatively smooth, and everyone discussed their views on the areas they were responsible for.

Throughout the whole day, everyone focused on discussing the implementation of the new version of Tiantian Daily.
Chapter completed!