045 Miscalculation
What's the problem? In fact, Qi Nian already knew it before the end of the month. But when this reality was presented in front of his eyes, the shock was shocking.
The person who issued the early warning to Qi Nian was Tao Siya, the only person with corporate work experience.
One day after Qi Nian returned to the island, as soon as he entered the house, he saw Tao Siya and her grandmother sitting in the living room watching TV.
Although grandma has almost lost her hearing and language skills, her eyesight is still good, but she is not very literate. She likes to watch TV. She can’t hear it, and she can’t understand the subtitles, so she basically just watches people’s shadows moving for entertainment.
Grandma saw Qi Nian coming back, and after greeting her, she took the initiative to go back to her room, closing the door and never coming out again.
"Sister Siya, why are you looking for me so late?" Qi Nian asked, sitting on the chair where grandma was sitting just now.
Tao Siya said: "I haven't seen you for a long time, come to see you."
"You came just in time, I just want to ask you something."
"What are you talking about asking for advice? You're so polite. What's the matter?"
Qi Nian said: "The Huangyuzui outlet is facing the same problem as Cundao. The customers are too scattered and the quantity is too small, so I want to do marketing like Cundao. I want to hear your opinion. I think it's like
Our practice of giving gifts upon ordering on the island probably won’t work.”
Tao Siya said: "Of course it doesn't work. When you place an order and give a gift, you are not doing something for yourself, you are helping the merchant. The reason why it works on the island is because they have not yet developed the consumption habit of online shopping. We use this method to teach
If you attract a group of people, they will benefit, and more people will be attracted. The people in Huangyuzui are already mature buyers, so if you send small gifts, it will definitely be wasted."
Qi Nian said: "This is the situation. So I would like to ask you, a marketing expert, what to do if you encounter such a thing?"
Tao Siya said: "I have to think about this carefully."
Qi Nian stopped talking, waiting for Tao Siya to think about it, but after waiting for a long time, Tao Siya chatted about the topic without really thinking about it. Obviously, this was not the purpose of her coming to Qi Nian today.
Throughout the whole year, I have been busy with the Huangyuzui branch in the county. I take Tao Siya's father's boat to the county at 6 o'clock in the morning every day, and do not return to the island until 8 o'clock in the evening. I have no chance to meet Tao Siya at all.
It's been a long time, so it's time to meet. Otherwise, living on an island will feel like a long-distance relationship.
Although her relationship with Qi Nian has not been established until now, everyone knows it well. It is so obvious that no one is a fool. What's more, there is Tian Shuangshuang who covets her all the time. It's a lot of pressure!
The last time Tao Siya went to the county town, she really showed her lethality to men. But Qi Nian didn't seem to have any decisive effect. Does Qi Nian not understand aesthetics, or does he not understand style, or... it can't be
Do you want to hug me from left to right? No, it’s not possible, there’s a high possibility that you don’t understand the amorous feelings.
Finally, Tao Siya finally got to the point. She told Qi Nian about her recent marketing situation on Cundao. Her performance was praised by Qi Nian.
Qi Nian also told Tao Siya about the current situation of optimizing distribution routes in order to reduce losses, and said he would see if he could even out the profits and losses by the end of the month. His performance was hit hard by Tao Siya, and the blow was ruthless.
"Definitely not!" Tao Siya affirmed her analysis results in a positive tone after hearing this.
Qi Nian was surprised: "Why are you so sure?"
Tao Siya said: "It's because you definitely didn't calculate all your expenses."
"What other expenses are there?"
"A-Nian, the biggest difference between opening a company and opening a collection point in Cundao is that opening a collection point is like being the king of the mountain. Once you make money, you just need one point. It's very simple. There are a lot of costs in opening a company.
Expenditures, these are clearly required by industry and commerce.”
"Are you talking about taxes? I'll forget all the expenses. If there are no taxes, there will be no profit."
"That's part of it. What about equipment and vehicle insurance? What about the personnel's social security benefits? Have they exceeded the tax payment standard? Do they pay the personal income tax or do you pay it?"
Indeed, Qi Nian is now running a company with independent legal personality, not a grassroots team. As a company, it must act in accordance with the requirements of laws and regulations such as the "Company Law". In addition to various taxes and fees required by industry and commerce,
Another relatively large expense is employees’ social security benefits, which account for almost one-quarter to one-third of employees’ wages.
Qi Nian, who had never paid taxes and had never met the tax payment standards, realized that he had forgotten a major expense. The courier received a fixed salary and a variable piece-rate salary, and every penny of these was calculated.
Okay. All overspending needs to be paid by the express delivery outlets. Maybe someone may not meet the standard for paying personal income tax this month, but it does not mean that there will not be next month. The higher the courier's income, the more related expenses.
Different from personal income tax, social security provident funds are incurred every month, and the amount is quite large. There are nine people in the company, including Qi Nian and Tao Jin. As a rough calculation, assuming that one person pays 1,000 yuan, he has to pay 9,000 yuan a month.
Yuan.
Adding this 9,000 yuan to the financial data, it is surprising that the loss is not huge.
Tao Siya's warning put huge psychological pressure on Qi Nian. Qi Nian endured this pressure until the end of the month.
After calculating the accounts, it turned out that it was just as Tao Siya said. Not only was the profit and loss not evened, but the loss was huge!
The situation was extremely unfavorable for the first year. Although the business of Cundao was profitable, the money earned from Cundao was far from enough to make up for the shortfall of Huangyuzui, which was five times larger in area and 10 times more populous.
Didn't he still want to ask Tao Siya how to do marketing in Huangyuzui? Now Qi Nian found out that this is a dilemma: poor marketing means no market competitiveness; good marketing means hiring more people
, the deficit will further widen.
Qi Nian finally realized: people are not so easy to hire.
The people Qi Nian hired on Cundao were not so much here to work and earn money as they were here to play with Qi Nian. Which one of Er Tao, Tian and Jiang took the money they earned from express delivery seriously?
Really? They are good employees who are not interested in fame or profit. They treat the company as a family regardless of whether the boss wants it or not. Each one of them is qualified to be selected as one of the "Top Ten People Who Moved Cundao of the Year".
Sister Siya, Ajin, Shuangshuang, Brother Jiang, you are such good people!
These folks pampered and pampered Qi Nian like a boss every day. When he pointed to the east, they did not dare to go west; when he said to catch dogs, they did not dare to catch chickens. He worked hard and never complained, always with the attitude of
Show others the most positive and sunny face.
Being pampered and spoiled like this is really causing trouble.
Since the day the Huangyuzui branch opened, Qi Nian has faced real corporate employees for the first time. For the first time, he has truly experienced the feeling of being a boss. It is not the feeling of "I am the boss", but the feeling of "grandson is the boss".
Why don’t you become the boss?"
Chapter completed!