Chapter 8 Problems for Yiyi: Construction of offline channels

The first batch of ten test vehicles received unanimous approval from everyone.

Despite the rave reviews, Jiang Beichuan still noticed many details.

He seized the time to solve the feedback problems, adjust vehicle parameters, and make the final sprint for the full mass production of the "Nirvana" series.

Jiang Beichuan was busy in the engineering department, and Li Li from the design department had already completed the promotional posters and animations for the "Nirvana" series in accordance with Hu Lai's requirements.

When the live broadcast rooms of Station C, Lion Live Room and Dou Sheng Live Room began to play the "Nirvana" new product promotional video and materials, the live broadcast rooms attracted a large number of netizens to watch.

"Are you serious about Phoenix Brand? It is said that it is about to go bankrupt. This is just to cut a wave of leeks before it goes bankrupt."

"'Nirvana' series? The quality is not that good, but the name is not bad!"

"Sales will start in seven days! The entire press conference will be broadcast live online?!"

"Tsk, tsk, have you seen the video of 'Riding Thousands of Miles'? Not only does Phoenix not apologize, it also doesn't release new products based on its own capabilities."

"Don't talk nonsense upstairs. Didn't you promise to exchange the old for a new one? You don't have eyes, you just make a fool of yourself?"

"It's a classic retro style, but it's actually the same style a few years ago!"

"Aren't all commuter cars the same? If you want to be popular, buy a Lamborghini and drive it. It's pretentious to ask for the style of a broken bike."

"Brothers, the silky smooth control and unprecedented riding feeling written on it sound pretty good."

"Take the J8, what's the ride quality and controllability of an urban commuter car? This is a gimmick made by the manufacturer to cut leeks."

"Then what is this lightweight body made of special materials? It says: It greatly reduces the weight of the body, makes it easier to ride, and is more suitable for women."

"You don't even know this? Speaking of human language, you are just cutting corners."

"You can cut corners and make it look so fresh and refined, awesome!"

"As long as it's a commuter car, it can be ridden. As long as the price is right, it's a good car."

"Look, look. The Phoenix Factory has also learned bad things and has resorted to gimmicks in announcing prices. Look at what's written on this poster."

"X88 Yuan, the 'Nirvana' series new product launch conference has been announced, so stay tuned."

"X88 yuan? 388 yuan? 488 yuan? It can't be 288 yuan!"

"The trouble with yellow urine woke up the people upstairs. Do you really think the capitalists are doing charity? Look at how much Goudong's brand goods cost. It's at least 400 yuan."

"It's an old trick. I give you some expectations and make you think it's 288 yuan, but in the end it's still 388 yuan."

"Phoenix is ​​a brand after all. I can still accept 388 yuan, but don't do it for 488 yuan."

"Is it sold offline? I want to see the actual car. Let me know, guys."

"There is a Hammer offline store. The Phoenix brand has not sold cars in China for two years. The grass on the dealer's grave is already two meters high!"

"Then I don't dare to buy it. If it breaks, I need to repair it. There is no after-sales shop... But I really like this grass green one!"

"Upstairs, I have a Phoenix brand bicycle. If there is any after-sales shop, if there is a problem, the roadside stall can repair it."

"I'm really convinced by you. I really dare to buy a Phoenix brand bicycle! Aren't you afraid of it falling apart?"

"..."

There was constant barrage in the live broadcast room. I thought Phoenix Brand’s trade-in of old for new was just a gimmick.

I didn’t expect that a new product would actually be launched in just a few days!

Yi Yi quickly recorded the useful information in the barrage. This was Hu Lai's special request to collect the opinions of netizens.

After reading the content of the barrage almost once, Yiyi refreshed his account's private messages.

Before the test car came off the assembly line, Hu Lai specifically asked her to contact several evaluation anchors. Unexpectedly, the two anchors with millions of fans she contacted immediately asked for top-up.

She didn't resist recharging, but there was really no money in the company account.

I really had no choice but to send private messages to several outdoor review anchors, but no one has responded to the private messages I sent yesterday.

Yi Yi was making his final struggle, but he didn't expect that as soon as he refreshed, the private message icon would light up with a red dot.

[Wukong Review]: "I am willing to do a review of new cars in the 'Nirvana' series. It doesn't matter if there is no fee, please add my contact information..."

What an unexpected surprise.

Yiyi quickly added the contact information of the anchor of "Wukong Evaluation", brought the compiled barrage content, and came to Hu Lai's office with great joy.

Hu Lai saw the happiness that couldn't be hidden on Yi Yi's face, and asked with a smile: "I am so happy, is it because the netizens responded well?"

Yi Yi smiled and showed his dimples: "There is an anchor who promised us to do the evaluation for free!"

Hu Lai gave a thumbs up. He also knew about the million-dollar anchor's proposal to recharge last time.

Yi Yi was a little embarrassed: "But this anchor doesn't have many fans."

Hu Lai didn't take it seriously: "It's rare to be able to help for free. By the way, where is he from? Do you need us to deliver the bicycle there?"

"That's not necessary. I just added him as a friend. He is from Rong City next door. He said he would come over tonight!"

Hu Lai took the mobile phone handed over by Yi Yi, looked at the message on the screen, and said: "'Wukong Evaluation'?"

Seeing Yi nodded, he continued: "I'll go to the Dihao Hotel opposite to make accommodation arrangements later. We can't let others contribute and pay for it."

"Discuss the cost with the hotel first to see if it can be charged."

Yi almost laughed out loud when she heard that the bill was pending.

She quickly put the prepared information on the table and said: "Boss, these are some comments from netizens. I have recorded the ones I think are useful. You can take a look."

Hu Lai picked it up and browsed it briefly, falling into deep thought.

Yi Yi was about to turn around and leave, but Hu Lai suddenly called out to her.

"Yi Yi, do you have any thoughts on the offline channel issues raised by netizens?"

"Me?" Yi Yi was obviously surprised. This was the first time Hu Lai asked her about the company's management in more than a year since she came to the company.

"Boss, shouldn't you discuss it with Factory Director Han? What happened today..."

"Why am I asking for your opinion today, right?"

Hu Lai spread his hands and said: "You don't have to ask, I know Factory Director Han's opinion. It must be the traditional model of finding dealers."

He looked at Yi Yi: "You are young and have an active mind. Tell me what you think."

Yi Yi was flattered. After joining the company, she has been working as an assistant and has never been involved in company management.

However, she majored in business management in college, and after thinking about it for a while, she came up with her own ideas.

Yi Yi organized his thoughts and said: "The traditional dealer model has its irreplaceable advantages."

"Offline channels and after-sales."

"Each dealer has its own network of contacts and accumulated customers in the bicycle industry. They can promote our bicycles in a short period of time and expand our brand power."

"As for after-sales service, dealers themselves can solve most after-sales problems."

“We just need to be able to produce bikes with peace of mind!”

Hu Lai nodded and signaled to continue.

"But there are also disadvantages."

"Dealers will increase sales costs. After all, dealers also have to make money."

"The service quality of dealers varies, and many dealers often carry multiple brands."

"Our brand influence is not as good as that of big brands. Once we cooperate, the initiative before and after sales will be in the hands of dealers, and we will be very passive."

Hu Lai praised it secretly in his heart.

When he first crossed over, he faced the pressure of company bankruptcy and was thinking about how to get out of the predicament.

Now that we have seen the light of day, the situation is not so urgent, and we consciously want to cultivate the backbone of the company.

My predecessor recruited Yi Yi mainly because of her figure and appearance. Unexpectedly, she also had some insights into channel sales.

He looked at Yi Yi's tall figure and said, "Please sort out your thoughts and write me an idea about building offline channels."

Yi Yi was surprised and happy, the boss seemed different from before.

I kept thinking: "What kind of offline channel is most suitable for Phoenix Factory?"

I beg you to read it...comment, collect, and recommend.
Chapter completed!