At 8 o'clock on the 20th, "Geng Hao Returns to Hometown" was released nationwide. At 9 o'clock in the morning, Douban score was opened: 8.6 points!

Since "The Traveler in Time and Space", Lu Xiaoran's film scores have been a new high.

"Traveler Love in Time and Space" has a Douban score of 8.9, not only the highest rating for Lu Xiaoran's movies, but also the eighth-ranked Chinese movies!

His last movie "Operation Mekong" was released, with a Douban score of 8.2 points...

"Nain't sensational."

"The filmmaking level is extremely high, the dispatch is exquisite, and the editing is wonderful. Lu Xiaoran really made my impression of Chinese movies better by his own efforts!"

"A cold and humorous comedy, and once again, the audience laughed constantly. Many interesting and funny designs have faded the sadness of separation from life and death... I like it very much!"

As the screenings progressed, more and more audiences were rated. At the end of the first day, Douban's score actually rose to 8.7 points...

Promotional materials that have been prepared long ago are concentrated and spilled out...

Directly dominate the screen!

The market performed well, and the attendance rate has not been lower than 36% since 1 pm...

...

In the afternoon, Lu Xiaoran shared and exchanged movies with teachers and students in the auditorium of Zhejiang University.

The propaganda team of "Geng Hao Returns to Hometown" was divided into four groups.

The director mainly went to colleges and universities, while Bo Ge was a road show in five cities. Uncle Ge accepted relevant interviews, Teacher Cong Shan and Wang Luodan appeared on variety shows...

"Director, how do you ensure that every movie you have great success?"

"Not a huge success, right? But I do have some experience." After a pause, Lu Xiaoran continued: "I used to think that if a movie was well made, people would naturally appreciate it. Later, after 2011, the 1920 "Source Code" was released, it won a box office of nearly 900 million yuan, and I felt it was not right..."

"How to say it?"

"The movie belongs to the mass media. Any box office movie must have empathized the audience at some point. The story of "Source Code" is actually very simple, but the box office is hugely successful. I think it is because the audience saw our sincerity, our exploration of science fiction themes, and then gave great support!"

"I actually had a hesitation before the filming started. After all, this is a realistic theme, and is recognized in the film investment circle: investors are unwilling to invest in films about realistic themes, directors are unwilling to shoot, and audiences do not like to watch..."

"So, I'll go in the direction of absurd comedy... After all, I'll give you Ge You and Huang Bo, if you don't shoot comedy, I feel sorry for the audience's expectations!"

"You care so much about the audience?"

Lu Xiaoran nodded: "I am a commercial film. Of course, I should pay attention to the audience's viewing experience. If everyone doesn't like it, I will not shoot it. We often say that creators should look straight rather than looking down at the audience. Of course, there are also a kind of powerful creators who can seduce the audience to give up their power and take the initiative to understand what he wants to say."

"Will that be deliberately lowering oneself in order to cater to the audience..."

"I think this view is wrong. The audience is always smarter than you think. Good movies will always attract followers. If they are contrary to the public due to their subject matter and personal aesthetics, they will definitely not be considered a good movie."

It was very friendly here. At the end of the questioning session, a boy suddenly stood up and said, "Why don't you participate in the Golden Horse Awards?"

Lu Xiaoran was stunned for a moment: "...Is this related to the movie?"

"Just want to know..."

"There is no special reason, it's just that I just don't like their selection criteria..."

That's right, Jinma is far from the number one authoritative award in Chinese films. Most importantly, Lu Xiaoran is unwilling to admit it!

He did not participate in "Stone" that year, and then there was some controversy in his remarks. In recent years, it became the norm for the Orange System to be absent from Jinma...

So much so that last year's "Old Cannon" won the award, and few people discussed it...

If the box office, the works produced by Orange Series account for about half of the domestic films. In terms of good reputation works, the works produced by Orange Series are almost of quality assurance!

The cross-era "Grain" won the Golden Rooster Award for Best Director, Best Film, Best Actress, and No Golden Mart Award, "International Market" did not register for the Golden Mart Award, and "Beautiful Wrong" did not register for the Golden Mart Award...

No matter how you brag, "International Market" won the best director of the Berlin Film Festival; "Beautiful Wrong" is the Cannes Best Actor...

These heavyweight works are absent, which is actually a frontal slap!

As soon as the boy sat down, a girl stood up and asked, "Do you don't seem to like young and handsome guys?"

"…I think the term "young man" is disgusting. Please call the new generation of actors by young actors!"

"I think those who are labeled as young and handsome guys in the circle are those entertainment circles that have no works, are hyped all day long, and are not yet self-aware. Most of the popular young and handsome guys are products of the fan economy, and have packaged goods, and have no acting skills!"

"Then do you think I'm annoyed to be an actor?"

“…It can make the audience remember the role and forget that they are good actors, or they are just stars.”

"But, "Old Cannon"..."

This should be a fan of the new generation of old cannons. Seeing this, the host hurriedly said: "Okay, the time is over, let's go to the last question."

"I want to ask Director Lv, why do you act so well in every actor?"

"…This is not my credit, the main actors play their own...a lot of funny feeling comes from their personal performance."

After the event ended, Lu Xiaoran returned to the hotel and accepted an exclusive interview with "Watching Movies"...

During the promotional period, if you want your movie to sell well, you must keep releasing news...

Mobilize non-movie viewers to enter theaters to watch movies.

Lu Xiaoran + Huang Bo + Ge You, the basic base is 1.5 billion. How to mobilize moviegoers beyond 1.5 billion?

This depends on publicity!

I talked more about the lack of comedians with "Watching Movies"...

"Not all actors can act as comedy. Many people perform well in serious tragedies, but when you make them act as comedy, others don't think it's funny at all. But it's often not difficult for a comedian to act as a tragedy."

"We have done a variety show, "I Am an Actor", and they are basically handsome men and beautiful women. You can clearly see that actors who can play good comedy are missing in the Chinese film and television industry!"

"I really searched for "Geng Hao Back to Hometown", but I found Zhang Xiaofei for a long time..."

...

No one suspects that "Geng Hao Back to Hometown" cannot make money, but it is more about comedy themes and reputation, and casts are all top-notch!

However, the 210 million yuan score on the first day still shocked many people. The total production cost of this movie was not as high as 50 million.

What is the concept of breaking 200 million on the first day?
Chapter completed!