Chapter 127 The Rescue (2/5)
"Geng Hao Returns to Hometown", announced the cost: 64 million.
Among them, Lu Xiaoran’s personal salary: 5 million + 20% profit share, and Huang Bo and Ge You also signed a guaranteed negative salary + personal box office share;
Cong Shan, Wang Luodan, and Zhang Xiaofei's salary increased by one yuan to less than ten million...
Needless to say, making money, the key is that this actor contract was "leaked" on the scarf, which attracted a lot of attention.
It’s not that I think I’m giving less, but that the model of guaranteed negative pay + share has caused many people to discuss.
It is still related to the background that Lu Xiaoran's movies have always guaranteed negative pay + box office share.
But before, there weren't so many high pay...
Lu Xiaoran doesn't pay much attention to these things. Generally speaking, the phenomenon of high pay is concentrated in the field of TV dramas.
Video websites and TV stations’ film purchase model: They often do not pay attention to the script, production and positioning of film and television projects at all, and only focus on the star lineup. If there is a drama involving a popular star, the price of the drama purchase will be increased, so that the pay will naturally be increased...
However, the dramas made by Orange basically attract celebrities to join with content, or they are purely newcomers...
Think about it, "No War in Peking", the seven major TV emperors, a serious drama, and you can just go to the scene!
And the maximum pay is only 15 million...
To put it bluntly, everyone doesn’t like many people who are not virtuous and have high pay!
Every industry should have high-paid people, provided that their professional skills are worthy of them.
If you have that ability, you can get it, but some people who don’t have the acting skills and don’t understand it if they don’t understand it…
"It's like this in Hollywood. If you have box office appeal, then sign a share contract!"
"I really didn't expect that Lu Xiaoran's basic salary was 5 million... It's too little!"
...
The theaters are very willing to see "Geng Hao Returns to Hometown" sell well. They gave 56% of the screenings the next day, and increased the screenings to 58% on the third day...
According to the number of games, 150,000 games were scheduled for a day!
The next day, it won a box office of 240 million; the third day, it had a box office of 220 million, and the first weekend plus 250 million pre-recorded films, it won a box office of 920 million...
Not able to surpass "The Mermaid"...
However, the reputation is very good. On the first working day, the box office fell by only 20%, 176 million yuan...
Stimulated by "Geng Hao Back to Hometown", the market in May finally returned to its position as it should be for four consecutive days, with the market all exceeding 200 million!
What is a market-saving work? It is all movies. Whether it is good or bad, the audience just doesn’t want to buy it, and the audience becomes disgusted with the movies!
Then your movie was released, and it immediately attracted market pursuit!
Before the release of "Geng Hao Back to Hometown", the market was around 60 million for a long time. In the time when Captain America 3 and "The Love Letter of the Buddies" were released, the market exceeded 200 million...
In April, compared with the same period last year, the market was one billion less, and in May, the first twenty days, the market was eight hundred million less...
A year ago, the three films of "Avengers 2", "Doraemon" and "Jurassic World" directly hyped mainland films and TV series to 4 billion...
This year, there is only one "Captain America 3", which obviously isn't enough!
Even with the counterattack of "Hundred Birds Paying to the Phoenix", which later counterattacked, it was far from playing a role in driving the market. The total box office of "Hundred Birds Paying to the Phoenix" has just exceeded 100 million yuan. It can be called a box office miracle for an art film, but it has no meaning to the entire market...
What the market needs is the kind of work that drives the market!
After the release of "Geng Hao Returns to Hometown", the market was 280 million on the first day, 320 million on the next day, and 280 million on the third day...
The market is booming, which has driven the audience's enthusiasm for watching movies. "The Former Love Letter" actually earned more than 4 million yuan for three consecutive days...
You should know that this movie has been released for 22 days and has been criticized by many people as a mediocre sequel...
This is called a rescue work!
...
The publicity continues...
It is better to chase the poor enemy with the remaining courage!
After all, the enemy behind is coming in full force on June 1st, "X-Men-Apocalypse" is released, and on June 7th, "World of Warcraft" begins...
There is no way to avoid it!
In the Wuhan University Auditorium, I talked about movies as usual, and it was time to ask questions:
"Director, how do you think about the phenomenon of high pay?"
"...First of all, it is normal to have a high pay, because it is the case all over the world. Good actors and appealing actors can get high pay... It is abnormal to have super high pay!"
"What is super high pay?"
"It's the ratio that exceeds the production cost... Generally speaking, the ratio of film production cost. If it is a commercial film, it doesn't count on actors, it's 2:8 or 1:9. For example, "Geng Hao Back to Hometown", it's 4:6. Because comedy and drama movies really rely on actors to play, and there is no special effect investment. The actor's remuneration in the "Hangover" series accounts for 40% of the production cost..."
"We should calculate the pay for filming, and we should first calculate the proportion of the entire production fee. It cannot exceed 40%. What should we do? We should not get the cost of the production in the first place, otherwise what should we do? Let the actors who can bring box office get the latter, that is, the box office dividends. The higher the box office, the more the actors earn!"
"Then...why not implement it?"
"It's very difficult. Look, our movie peripheral development is difficult, and the box office revenue accounts for nearly 78%. In Hollywood, a successful movie relies on peripherals and movie discs to make money. A movie can make money back on production and distribution costs, which is very successful... We can't do it. We can make less than 100 movies every year, and the rest are all losses. If the actors sign the share, the producers and actors may not make a penny!"
"I think the fragmented era has led many people to only look at one-sidedly and generalize. In addition, many self-media do not understand the industry situation or are unwilling to understand. Even the most basic data is within reach and can be found at any time of search. The data that is publicly published every day is unwilling to quote. They are only willing to convey certain hearsays emotionally, which has greatly affected the current image of the entire industry. In fact, we still have a large number of actors who are serious about filming!"
"The simplest example is that most actors, who come to film my scenes, don't have any pay."
"They just want to act a good show!"
...
Lao Lu grew up as a young man, and was also the first producer to give domestic actors a high pay for "Night Club" to give Xu Zheng a 300,000 yuan...
Moreover, he didn't think that high pay was a common phenomenon...
So, I helped to defend myself.
Now that I'm going to be slapped in the face soon...
A few days later, Yu Dong called and complained that the casting of "Operation Red Sea" was held. Except for the male lead Zhang Yi who agreed without saying a word, the other seven were either very expensive or simply unwilling to participate in the half-year training camp...
Half a year training camp...
Still going to Africa?
I'm going to take a hole, participate in a variety show, earning millions a month, and going to Africa?
Chapter completed!