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Chapter 75 Ambition (3/4)

"The leader talked to me about two things in this symposium."

Lu Xiaoran poured a cup of tea for Zhong Lifang and said, "The above will strengthen the monitoring of the ideological field and intentionally transfer the responsibility of film management to the xx department..."

"It can be foreseeable that many policies will change. The leader said that in China, the first thing is to do is to review taxes for entertainment stars..."

"Also, we will vigorously rectify non-compliant tax incentives..."

Zhong Lifang was stunned for a moment, and then asked quickly: "So do we want to cancel many studios in Horgos?"

“…No need, let’s talk about it next year!”

Orange now makes movies, and usually special studios will be set up if they invest more than 50 million yuan.

The studio system facilitates the formation of a team and makes it easier to make accounts afterwards...

Generally, studios will choose to register in Horgos…

Why choose Horgos?

Tax discounts!

Comparison, companies with the same income of 50 million yuan have to pay 7.11 million yuan in Beijing, and a set of discounts in Horgos only costs 3.081 million yuan, which is more than 4 million yuan less than those paid in Beijing!

Another discount is that companies registered in Horgos can be listed with a green channel, and will be listed faster.

New policy released in January this year: Xinjiang enterprises will be listed for the first time, and listing on the New Third Board can enjoy the green channel policy of "approval immediately, and issue immediately after review".

"This is not the point!"

Lu Xiaoran interrupted what Zhong Lifang wanted to say and then said: "The key point is that this incident will trigger a lot of capital to escape from the film industry!"

The tightening of cultural policies will inevitably trigger capital escape, which is certain!

There are more than 18,000 Chinese film companies registered in the case now, more than 15,000 of which are small businesses, and they have a great dependence on taxes. Without discounts, they cannot survive at all!

“…No wonder you said there will be very few good movies after the New Year…”

"Not only are there fewer good movies, but the production of movies will drop... But don't worry, this situation will last for three to five years at most, and there must be other preferential measures. Otherwise, it is impossible for Shanghai Film to go out by relying solely on Zhongying!"

“Go out?”

"For...Asian Community of Shared Future!"

This is the second topic!

Lu Xiaoran took a sip of water and continued, "The leader and I have learned how Hollywood got out back then."

The American Film Association, also known as the Map, was originally called the American Film Export Association!

It is clear from Hollywood that once Hollywood movies enter the market, Hollywood movies must have the ability to inspire local audiences to develop huge desire for Hollywood movies without external constraints.

Therefore, when choosing to release Hollywood movies in overseas markets, they basically follow the logic of "curiosity".

And adopt multiple tactics during the release of the movie.

In order to highlight the particularity of Hollywood movies and distinguish them from other movies, Hollywood chose movies with large production costs in the early stage to shock local audiences.

This visual shock is especially effective for overseas distribution because it is not affected by language barriers.

Especially in the initial market, Hollywood tried to avoid releasing typical American cultural films, but preferred to release action movies, adventure movies, and even thrillers and horror movies: "Die Hard", "Alien", "Horror Horn", "Pretty", "Terminator", "Jurassic Park", etc.

But once the market begins to open, Hollywood films will begin to diversify their distribution and even include many political propaganda films that praise American ideals: "The Ambition of the Earth", "Hunting the Red October", etc.

Finally, Hollywood will specialize in producing a batch of movies with very small circulation but high artistic value: "The Wage of Death", "The Mysterious River", "The Rising Sun Escape", "Lost Tokyo", "The Groundhog Day"...

These high-art quality films are specially used to be presented to the International Film Festival to further increase the popularity of Hollywood films in the world and increase the international sound of Hollywood films.

Speaking of this, Lu Xiaoran said: "We have an excellent opportunity now!"

“What opportunity?”

“Implementation of the Belt and Road Policy!”

After a pause, Lu Xiaoran continued: "The Belt and Road Initiative is not only an attempt by the senior management to optimize the structure of the international economic landscape, but also a cultural output. We can learn what Hollywood did back then, first output science fiction films and action films, and then consider other types of films..."

"Of course, this is a long-term process..."

Zhong Lifang was puzzled: "But aren't we having distribution cooperation with mk2?"

"That's them, we are just the partners they choose. Going out, not on them, but on us, and we must do what we show and what they watch!"

"…You're so far!"

"This is the ultimate goal..."

He sighed: "It is not possible to achieve this goal in five years or ten years!"

"I said why have you heard it for so long and you still charge..."

"Yes, I feel that I'm not talented enough..."

"Okay, I understand... I'll go back and discuss with Amou's team and let them consider the New Year's Eve!"

...

As of November 1, "Wushuang" had a cumulative box office of 2.8 billion - "Ace Agents: Golden Circle" has little impact, but commercial movies are coming soon.

However, the box office of "Global Storm" did not reach 400 million - this is a popular catastrophe film.

Jeff Goldstein, the chairman of Warner Bros., publicly said that Global Storm needs to rely on overseas markets to recover costs, such as the Chinese market...

Unfortunately, the Chinese market disappointed him!

For a big production with a budget of $120 million, this result may be more deadly than the disaster in the movie - North America scores only $30 million...

"Global Storm" was filmed in 2014 and directed by dean devlin, the producer of "Independence Day: A Comeback". "Global Storm" is his first theater film directed by him.

It was originally scheduled to be released in March 2016.

However, due to poor performance in the trial feedback, the release date was postponed several times, and large-scale re-shots were also underwent.

Generally speaking, once a commercial film is rejected several times, it means that the publisher has no confidence in the box office!

Including "Blade Runner 2049", they have been retiring several times...

This is a good thing, and Chinese audiences are much harder to serve than before!

With the booming development of the Chinese film market in recent years, audiences have become more rational and mature, and are no longer blindly obsessed with Hollywood blockbusters;

Also, I have watched too many blockbusters, and the routines are almost the same. There are fewer and fewer Hollywood blockbusters that can surprise people!

"Genius Gunner" shocked many people for the 280 million box office. With the release of "Wrestle, Dad" in May, Orange made a lot of money on film batches this year!

This incident had a great impact - not only the price of films increased, "Mysterious Superstar" was bought out by Ali Pictures for $30 million, the next movie of the "Genius Gunner" team, "A Cup on the Road" was directly invested by Huanxi Pictures, and Wong Kar-wai served as the producer...
Chapter completed!
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