The New Year holiday is still in full swing - "Operation Red Sea" has the support of the bread stadium. Even though it has been released for 24 days, the single-day box office is still stable at more than 40 million...

There are constant topics about "Operation Red Sea" online. At first, it was good quality, and then compared with "Wolf Warrior 2", the problem of circulating scales is now...

Many people criticized: ‘too bloody!’, ‘too big’…

It's strange that this has become the keyword for subsequent promotion...

People have curiosity!

The more you scold, the more someone is willing to watch it!

"Youth"...

Just that sentence "Feng Xiaogang's best movie"...

...

The company, the publicity and discussion about "Knife Unsheathed" continues.

It is unanimously agreed to use word-of-mouth to make screens...

Look, even Lu Xiaoran has to count on theaters to schedule more films.

Don’t think that the director is Lu Xiaoran, you can rest assured - the lion fights the rabbit, and you can also use all your strength.

Many times, publicity is not for the audience to watch, but for theaters and theaters…

You have to give the theater confidence, otherwise they won’t schedule a film for you!

Times have changed, and methods have also changed. In the mobile Internet environment, the usual marketing methods of past press conferences, trailers, behind-the-scenes, posters, patch advertisements, and outdoor advertising have been found to be very inefficient in practice!

Of course, you still have to do it - it's considered a protection fee. Your movie will be released in theaters, trailers, and posters must be released in theaters!

Therefore, after the free online broadcast of "囧妈" incident, only one teacher Bi stood up and criticized Xu Guangtou.

In the eyes of the producer, theaters are just vampires!

Now is an era of content consumption upgrading. The film and television entertainment consumption tastes of young people as the main body of the film market are different from the traditional mass film and television entertainment tastes. Instead, they tend to position themselves in a fine niche field, and have an increasing demand for quality, diversified and niche content.

In the past, small and medium-sized productions were 30 million, and promotions were 10 million, and more than one million were recovered;

Now, 8,000 yuan is produced and 20 million yuan is promoted and the capital is recovered by 300 million yuan.

It seems that the promotion and distribution costs have doubled, and the market seems to have grown. In fact, the box office targets have changed and the crowd has expanded, and the promotion and distribution operations of projects are much more than twice as difficult.

Many people cannot see this problem and cannot face it.

This is a bit vicious cycle, not that I don’t want to further expand the publicity and distribution budget, but many projects use cruel facts to prove that the more budgets, the more mistakes it makes.

You can still see the money during the production process, but you don’t know where the promotion and distribution are wrong.

Rather than that, it’s better to spend less money, and save as much as possible - first compare who spends less, rather than who spends better.

Although the proportion of the movie itself is increasing, the publicity must be grasped!

Now is the era of "content is king" - they will spend more energy on comment control in the future!

In fact, Orange has a hand, otherwise, "The Knife Out" will be released directly on the 29th, and "The Demon Lingling", "The Second Generation Fairy", and "The Worry-Thanks" will be miserable!

It will be released on January 5th, so I will leave the New Year's Day time to them directly.

"The Knife Out" was not without rivals during its release...

"Star Wars 8: The Last Jedi" and "Brave Game: Battle of the Jungle" are both released on January 5th.

In the US market, Lu Xiaoran is full of confidence when he comes back to the home court!

...

After informing Lu Xiaoran, Zhong Lifang changed the topic: "The Red Sea should be able to achieve 3.8 billion, and 4 billion is a bit difficult..."

"…3.8 billion is good. Just by dividing the accounts, we have made more than one billion net profit!"

"I mean... It's nothing to buy a box office during the New Year holiday, and the General Administration will turn a blind eye. After all, it's the end of the year, and the General Administration also hopes that the results on the books will be more beautiful!"

Lu Xiaoran considered it: "...It's better not to buy it, 3.8 billion, the second in the year, but I'm not satisfied? The action series will continue to be shot!"

"Then I'll notify Yu Dong!"

“…Bona, how will the Spring Festival schedule be arranged next year?”

"They may have to go to "Happiness Comes Now"..."

Seeing that Lu Xiaoran was not very clear about this project, Zhong Lifang explained: "Director Feng Gong's work!"

"…I remember correctly, Guo Degang seems to be present in "The 19th Generation of Ancestors"?"

"right!"

"…interesting!"

Tsk, let’s tear the movie circle from the crosstalk circle?

Is this what it means?

However, the reputation of "I can't eat hot tofu" directed by Teacher Feng Gong at that time is still good...

Teacher Guo’s movies - the leader in the bad movie industry. Wherever there is bad movie, there is Teacher Guo. From this perspective, Xiao Yueyue is worthy of being a personal apprentice!

Zhong Lifang waited for him to swallow the water, and then said, "There is more interesting news!"

“…What news?”

"The Monster Hunt 2 is going to work with the Spring Festival Gala!"

"Ahem...what?"

"It cost a lot of money to bid for the 60-second advertisement for the Spring Festival Gala!"

Lu Xiaoran was stunned for a moment, then slapped his thigh: "How did we think of it?"

"The Super Bowl I learned..."

"Monster Hunt 2" announced a cooperation with CCTV Spring Festival Gala, and the trailer will be available on the 2018 CCTV Spring Festival Gala Countdown to 60 seconds.

This is also the first time that CCTV Spring Festival Gala has cooperated with the film crew.

Previously, this golden position has been occupied by large advertising players with strong financial resources such as automobiles, home appliances, and the Internet for many years...

How much does it cost in 60 seconds?

98 million!

"I'll ask Teacher Zhu..."

Lu Xiaoran took out his cell phone. Teacher Zhu is Zhu Tong, the general planner of the Spring Festival Gala...

Zhong Lifang waved her hand: "Stop asking, I have consulted with CCTV in detail!"

Then she said: 60 seconds of Spring Festival Gala advertisement, the golden position!

The location has never been open to any movies before.

In fact, the price of "Monster Hunt 2" is not as good as that of the heroes.

CCTV's choice was largely due to the support of the cultural industry by the official media, and also to affirm the cultural attributes of the film - family happiness!

Lu Xiaoran realized it later: "Detective Chinatown 2 is also a comedy..."

"You say it again?"

"I have minimized the bloodiness of the corpse, highlighting the color of comedy and blockbusters!"

What does the 60-second advertisement in the Spring Festival Gala mean?

For any movie, it is a top promotional offensive, and "Monster Hunt 2" is even more so - a family-friendly movie that reaches the audience of family-friendly to the greatest extent in a family-friendly time.

It can be said that accuracy, coverage, and conversion rate are the highest levels that domestic movies can reach.

Zhong Lifang glanced at Lu Xiaoran and then said, "They also launched the 'Huba's going to the countryside to send warmth' activity. Conservatively, this combination of punches is unlikely to be without 300 million yuan in publicity and distribution!"

"…Is there something wrong? Invest 300 million and promote 500 million? Just to suppress me for the Spring Festival?"

"I'm targeting the box office record of "Wolf Warrior 2" and I don't take you seriously at all!"
Chapter completed!