(Thank you for your reward, it’s even more unlikely to add it. Let’s split a fork for you…)

Although it is a bit unpleasant, Zhong Lifang is telling the truth!

The marketing of "Monster Hunt 2" may be the most extensive film marketing coverage in China.

Let’s not talk about conventional new media, traditional media, and integrated marketing of foreign industries. There are many highlights in other places, such as brand marketing cooperating with McDonald’s, turning Zhejiang Satellite TV’s New Year’s Eve Gala into a movie premiere, CCTV Spring Festival Gala countdown advertisements, rural fields and outdoor wall painting advertisements, etc. have all attracted great attention.

It is said that the promotion and distribution cost is 400 million yuan, which is already higher than the investment cost of most films!

The box office goal is to set a new record!

Times have changed!

I really don’t understand Jiang Zhiqiang’s idea. It is obvious that the high quality of the movie and good reputation are the best marketing for the movie…

Ten years ago, if you play like this, a large number of viewers must have been fooled into the theater...

Now?

However, Lu Xiaoran would not take it lightly. After thinking about it, he asked: "How many New Year's Eve TV stations can we contact?"

"How is Mango Station?"

"Okay, arrange it, it's best to start the show... In addition, find a few Douyin internet celebrities and promote the theme song of "Detective Chinatown 2"... It's best to set up a reward, spend more money, don't care!"

“…Well, is there any more?”

"I'm not a specialist in publicity, the most important thing is the movie itself..."

Zhong Lifang looked up at Lu Xiaoran: "You are not considered a promotional person? The ticket subsidy was what you started with at the beginning!"

"...I'm subsidizing the audience... Times have changed, and now audiences trust the movie itself more..."

In the past, when movies were sold, more than 70% of the works composed of reputation, schedule, type and cast, and 30% were marketing.

As the film market matures, the marketing share of this 30% will further decline.

Especially the Spring Festival movies...

Of course, it is also possible that they have a premonition that "Monster Hunt 2" has a bad reputation, so they only want to catch the first three days of the Spring Festival!

This possibility is not great. After all, Xu Chengyi, the director of "Monster Hunt", is very confident in the father of Shrek...

But it will take two months to find out. Now it is of course the promotion of "The Knife Out"...

...

In the premiere hall of "The Knife Out", Lu Xiaoran and the others have not arrived yet, and several reporters are chatting.

"You said, will "Youth" put pressure on Orange?"

"What pressure can you have? Huayi is just a money-making movie this year. I heard that their financial reports are so ugly!"

"That's right, the total box office of "Red Ocean" has exceeded 3.6 billion!"

“…I don’t know how much subsidy it has been…”

"At least half... they are the same. Now there are subsidies for any heavy industry movies!"

The country encourages industrial upgrading, and heavy industry high-tech films have been the key support targets. So, although "Red Sea" seems to cost 500 million yuan to shoot, there are many rewards afterwards, and tax incentives. A total of 0,000 yuan was saved by at least 200 to 30 million yuan…

Of course, this is because "Red Sea" is successful. If you don't succeed, who will take care of you?

"The box office of "The Knife Out" in North America has exceeded 100 million, with a global box office of $250 million, and a box office of $1.5 billion in China. In the end, the global box office of $600 million is no problem!"

"Lu Xiaoran has made a lot of money!"

"I heard it's a series!"

"Yes, I heard about it, too..."

This is normal news. After all, it will be the press conference of "The Knife Out", so the conversation will be a bit unconventional. The most popular news in the past few days: Nothing is a matter of his sister-in-law, and tens of thousands of people who are so stupid...

"Tsk tsk, are you stupid about Li and That Wan?"

"What's stupid or not? Maybe they're true love!"

“…Is it true love?”

All the talks were all about the rumor, and I didn’t talk about the press conference I would like to ask later. I got to know the main actor, Balabala’s various whispers, and then took the money and left.

This is a fixed process!

The chat was just over the clock, and the press conference officially began, with Lu Xiaoran leading the way, Yan Bingyan, Daniel Craig, Chris Evans, including the heroine Anna de Armas following closely behind...

It can be seen that the publisher attaches great importance to the box office in China!

Let me first talk about it. "The Knife Out" is an imported film, and Lu Xiaoran has used his brains to make it into a co-production film.

What are the requirements for Sino-US co-production films?

First, the two parties jointly invest and produce;

Second, the content of the video must have Chinese elements;

Third, the main staff of the main creative team must be from the Chinese team, and at least one Chinese among the main actors is.

First, third, it’s easier to deal with, second, how to do it?

"The Knife Out" is a suspense, a detective story!

How to add Chinese elements?

Just make it into imported films...

...

"I really like to reason and solve cases, so I did "Detective Chinatown"..."

"However, some movies are not suitable for being placed in Chinatown. For example, the type of murder in the villa I like, I simply changed the scene and found a detective Benoit Blank from the southern United States to make him the new detective..."

"Middle through the script creation, Wen Ziren suggested that I add some realistic elements, such as immigration, class, wealth, distribution mechanism and other social issues... I have added them..."

The press conference was carried out as usual, and Lu Xiaoran first gave a brief summary, and the people below listened absent-mindedly.

Then, Lu Xiaoran told a secret: "By the way, when I was filming "The Knife Out", the producer told me something that Apple banned the villains in film and television dramas from using iPhones, so in the future, you will most likely be bad guys who use Android phones..."

Next is the time to ask questions freely.

"Director, what did you think of asking them to act in this drama?"

"Of course it's the character's degree of integration and popularity..."

"I heard that they are all crew members who have reduced their pay, is that true?"

"…I don't know this, I'm only responsible for filming."

"I want to ask Chris Evans, will "Avengers" be released next year?"

“…it should be!”

“007 series…”

Lu Xiaoran, Daniel Craig, Chris Evans and Yan Bingyan all asked questions from reporters, and Armas was so bored that he was about to take out his cell phone...

Then, a reporter asked: "Why do you have to go to Hollywood to shoot "The Knife Out"?"

“…Because the story is set in the United States!”

"Why should I set it up in the United States? Are you dissatisfied with censorship? Do you think movies need freedom?"

Three combos...

Lu Xiaoran was stunned for a moment, who is this?

"Beijing News"...

Tsk, it's a mess!

"Let's come one by one. First of all, "The Knife Out" is a detective type film. Do you think this type is suitable for shooting in China?"
Chapter completed!