Section 41 Changchuan
The first impression Zhao Guodong gave to several people was very similar to that of Zhao Changchuan, that is, his calm and calm demeanor, and his simple and elegant conversation. Although it was just the first impression, it still disappointed several people a little, and it seemed that it was not as shocking as I imagined.
However, the following small gathering and chat made the four of them feel the extraordinaryness of Zhao Guodong. The eyes when they looked at Zhao Guodong also changed from the previous slight respectful gaze to admiration and admiration.
From the advantages and disadvantages of traditional family businesses to the establishment of modern enterprise systems, from the promotion of advertising effects to the current blood flow of the health care products market, from the standardization of modern enterprise financial systems to how to align with the international financial transparent system, a group of people immediately looked at Zhao Guodong with admiration.
They always thought that Zhao Guodong had some good ideas and ideas, and perhaps had some vision from the strategic macro perspective, but they did not expect that Zhao Guodong had such profound insights in business management and social current affairs. Although they were just a brief taste, it was enough to make the four guys who were not convinced to restrain their contempt.
Especially when talking about the goal of a company to list on the Hong Kong Stock Exchange, several people, including Mi Ling, were even more excited. No wonder the company's financial statements are so strict, even surpassing many well-known peers in China. It turned out that the company's goal was to list in Hong Kong without losing Shanghai or Shenzhen for a long time. Such firm determination and persistent belief were undoubtedly created by this overly young man.
Zhao Guodong also knew that Zhao Changchuan was able to bring these four people to him to meet him, which means that these people were already core members of the company. Several major directors and an office director were basically the skeleton pillars of the company.
The four of them never knew how to call Zhao Guodong. Like Zhao Changchuan and others, they usually called General Chuan, and Zhao Deshan usually became General Shan, but although Zhao Guodong was the founder of the company, he was not a member of the company. He should respectfully call him Brother, but the other party was not a suitable age. He also seemed a little bit awkward to call Mr. Zhao, but he was a little bit arrogant and impolite. In the end, Qu Ping, who was nimble, chose a flexible approach, Mr. Guodong, abbreviated as Dongsheng.
"Which university did Dong graduate?" Zhao Changchuan didn't say much about his brother's details, so that these subordinates were not very clear about Zhao Guodong's situation. However, seeing that Zhao Guodong's insights on current affairs and economic management were so profound and in place, several people were very interested in which college Zhao Guodong graduated from, but Zhao Changchuan never concealed that his biggest regret was that he was not able to get into college, although he was now seriously attending the correspondence course of economic management at Anyuan University.
"Well, Anyuan Police Officer College." Zhao Guodong knew that this sentence would surprise the people in front of him again.
Sure enough, several people exclaimed at the same time and looked at each other. Police Department? Is this a bit too exaggerated? A character who is not a major in police and even law can have such insights into economics and corporate development?
Zhao Guodong didn't want to explain too much, and it was difficult to justify the explanation. It would be better to maintain a mystery.
"Well, Dongsheng is still engaged in the political and legal industry now?" He Zilan couldn't help asking. He graduated from Anyuan Institute of Technology and was a few years older than Zhao Guodong. It was impossible to imagine that a major like Zhao Guodong could create such a big enterprise.
"No more, change your career and hang out in government agencies." Zhao Guodong smiled and shook his head: "Don't look at people with this kind of perspective. Which industry you are engaged in can't prove anything."
"Haha, but Dongsheng, there are not many people who can work hard to create a world from the police." Qu Ping shook his head.
"I was the original idea of Canglang Water, but I did not participate in the specific operation. It was all done by Changchuan and Tokuyama, and I did not play much role." Zhao Guodong smiled slightly.
"But I heard from Mr. Chuan and Mr. Shan that it was a desperate bet at the prime time of CCTV. That was what Dongsheng decided to do."
Qu Ping is the sales director, naturally knows how amazing the advertisements played by Canglangzhishui on CCTV are. It is said that they were rated as one of the top ten classic advertisements in the year by the advertising industry. An Yuan Fengrui Advertising Design Company, an advertising design manufacturer, also became famous and became a newcomer to the domestic advertising industry. However, Zhao Changchuan clearly told him that the advertising creativity comes from Zhao Guodong, but Fengrui Advertising also spent a lot of effort to process and produce.
"Oh, compared to alcohol advertisements, our Canglang Water doesn't seem to be anything, right?" Zhao Guodong looked at the other party. This sales director is said to be amazingly talented. He has both extraordinary strategic vision and delicate management methods. He is a genius in sales. He has done an excellent job in opening the market or distributing goods and reimbursement.
"But alcohol is different from our mineral water,..." Qu Ping wanted to say it again, but Zhao Guodong laughed: "Director Qu, that's all in the past. I just made a decision. It is impossible for a company to develop truly with just one advertisement. The idea of trying to replace all the media guidance is naive. The market will use bloody lessons to teach them how to truly win the hearts of consumers. Creating the brand value of the company and products is the lasting truth, but at that time it depends on whether they have the opportunity to correct their mistakes."
Zhao Guodong's words shocked Qu Ping. The other party's words undoubtedly contained quite profound meanings, but it was difficult to fully digest and understand for a while.
The two-hour conversation passed by like a passing horse, and it passed in an instant. Zhao Guodong also had a very close relationship with Zhao Changchuan's right-hand assistants. Mi Ling graduated from Southwest University of Finance and Economics, while Qu Ping was the best graduate of Hangzhou Business School, and Lu Yan was a graduate of Anyuan University. In short, they were all roles who were unwilling to live a lifelong life in an administrative agency, so they gathered in the water of Canglang.
"How is it, brother?" Zhao Changchuan couldn't wait to ask as soon as the few people left. He wanted to know his brother's impression of these people.
"Well, Qu Ping has some talent. Although he is a little bit arrogant, the salesperson does not have this temperament. He is born with sales diplomatic materials. The director Mi chose very well, with a professional role, a careful and meticulous personality but not lacking in flexibility. His age and family conditions are also suitable. The officer and husband are enough to ensure that they will not deviate from the general direction in finances. He Zilan is also good, and his eloquence is a little weak, but he is very suitable for production. Xiao Lu is smart and clever. Changchuan, don't you have the intention of further development with her, right?"
"Where is this?" Zhao Changchuan was overjoyed when he heard Zhao Guodong's praise, but Zhao Changchuan laughed and screamed when he heard Zhao Guodong's last words: "Lu Yan is older than you, others have already had a partner. He is a pilot of China Southern Airlines and will get married soon."
"Haha, it seems that your subordinates are all elite soldiers and powerful generals. Changchuan, you have a good vision and the characters you have selected are still some skills." Zhao Guodong laughed, "If there is no problem with loyalty to the company, that would be even better."
"Well, I just want to discuss with my brother. I plan to adopt the equity incentive rule you mentioned before. Currently, the company is given free equity as the main method. Qu Ping and Mi Ling, I plan to consider giving 0.5% of the company's equity, He Zilan and human resources director Xing Zishou gave 0.3% of the equity, Lu Yan, I plan to give 0.2% of the equity, Canglang County Base, Northeast Base and East China Base, I plan to give 0.1% of the equity. By the end of this year, an equity adjustment will be made based on the company's operating conditions, which will be linked to the company's development status and increase their equity."
"Well, you're the best to consider this. Before the company goes public, you should adopt various methods such as gifts, purchases or rewards, and try to allow company executives, especially core managers, to hold certain shares as much as possible. This can effectively enhance the cohesion of the company's senior management. However, you need to consider signing an agreement requiring them not to transfer or sell their equity within a certain period of time. If it is necessary to transfer or sell, you must notify a certain time in advance to ensure the stable operation of the company."
Zhao Guodong thought for a while and said, "I suggest you learn more about the management and management systems of foreign and modern companies, especially in the United States. There are many things worth learning from. How to reasonably mobilize the enthusiasm and creativity of managers, while ensuring the stable development of the company. There are many experiences that you have to learn from."
"Well, brother, I know, I also try my best to work hard in this regard, and I have very little time to learn. Brother, I deeply understand the importance of knowledge at this time. I can't learn it. Every day I am trembling and hurry up and recharge it." Seeing that my brother walked to the bookcase behind his desk and flipped through the books, Zhao Changchuan explained.
Zhao Guodong noticed that many books are not like the rows of books placed behind many entrepreneurs for decoration, but are actually read. Many have folding and ticking. There are two books and bookmarks, both economic and management textbooks. It seems that Zhao Changchuan really spent some time studying. The taste of learning while working is a bit long.
"Changchuan, don't be too tight, study and work are important, but you should also pay attention to the level of tension and relaxation, don't force yourself too tightly, and combine work and rest." Zhao Guodong sighed in his heart that Zhao Changchuan is no longer the Zhao Changchuan of the past. When he came to this position, the pressure forced him to make progress.
"Brother, I don't have many hobbies, and reading books is a rest and adjustment if I have nothing to do." Zhao Changchuan nodded gratefully.
Chapter completed!