Yu Chenxi's direction is right. A company's brand is the most important, so how can a brand be built? Rely on word of mouth.

The two electrical appliance companies we acquired are actually selling TV sets and refrigerators with subpar quality. Isn’t that a bad brand? Although they were given a 30% rebate, their reputation is not good. How can consumers dare to visit this company in the future?

Come to the Electrical Appliance City to buy electrical appliances?

Furthermore, there are other electrical appliances in the electrical appliance store. This is a typical case of choosing sesame seeds and losing the watermelon.

After reading the customer complaint form, Yu Chenxi went to the Chaoyang Electric Appliances Zhonghe Street store. This store was the largest store owned by the purchased electrical appliance company.

When I arrived at the Zhonghe store, I saw a 60-year-old man arguing with the sales manager.

"What kind of broken TV is this? You only bought it a week ago and you can't watch it anymore? I want a refund." There was a red-door TV next to the old man.

Judging from the old man's dress, he is a real farmer. It is not easy for farmers to buy a color TV.

The sales manager was a woman in her 30s. She rolled her eyes and said, "This is our best-selling TV. There will be no quality problems. Uncle, did you drop it on the way back and cause the display on the TV to show up?"

Is the tube broken?"

"It's impossible. When I bought it, I could still watch it. But yesterday I suddenly couldn't watch it."

"Where do you live, uncle?"

"Hanshan Town."

"Oh, I knew that maybe the signal in your area was not good and it couldn't receive the signal from the TV source, so the image couldn't come out. This is not our fault."

When the old man heard this, the wrinkles on his face squeezed together. In those days, many high mountain areas and remote areas had poor signal reception.

"Lesbian, I spent 2,500 yuan on this TV. 2,500 yuan is my annual income. Since there is no signal and I can't watch it, can you refund the money to me?" The old man originally had a stooped back, because

He begged and stooped even more.

The female supervisor curled her lips and said disdainfully: "Old man, it's not that I don't want to return it to you, it's because there are regulations from above that goods without quality problems cannot be returned."

"I can give you 2,400, please." The old man begged.

"no!"

"Then how can you guarantee that it's a receiving problem and not a quality problem?" The old man was annoyed.

"If you think it is a quality problem, go to the relevant appraisal agency and issue a quality certificate. If it is really a quality problem, we will return it to you."

At that time, it cost at least a thousand yuan to identify the quality problems of an electrical appliance, and you had to queue up. There was no such institution in Hangzhou at that time, and you had to go to other provinces.

This is also the reason why many consumers bought poor quality electrical appliances and made do with them.

"Aren't you making things difficult for me? How do I know where the appraisal agency is?"

"This is the company's rule. I'm not trying to embarrass you. I don't know where the appraisal agency is. You can go and find out for yourself. Okay, please go back and don't harass us when doing business. If you don't listen, I'll call you

Security."

The old man gritted his teeth, knowing that his arms could not hold his thighs. He picked up the heavy TV and walked to the door step by step with difficulty.

Lin Bufan felt very sad. He stepped forward and called out to the old man, "Old man, I am an employee of this electrical appliance company. I just heard all your questions. In this way, I will refund the money to you."

Lin Bufan paid the old man 2,700 yuan out of his own pocket.

"Yeah, there are 200 more." The old man was an honest man, so he took out 200 and gave it back to Lin Bufan.

"Old man, just think of this as your round-trip fare."

The old man burst into tears of gratitude, rubbed his eyes, bent down to say thank you, and then went home happily.

Behind the scenes, Yu Chenxi sighed and was angry when she saw this scene.

Yu Chenxi and Lin Bufan entered the Zhonghe Street store again and went directly into the store manager's office.

The store manager is a greasy middle-aged man in his 40s. He puts his head back, puts on hair wax, puts his feet on the desk, smokes a cigarette, and talks on the phone.

"Don't worry, I'll ask the salesperson to sell your goods hard. If you sell your goods, the salesperson will also get a commission. We all win."

The salespersons of Daneng and Hongmen electrical appliances are also enthusiastically recommending customers to buy them. Because the commissions for salespersons of these two electrical appliances are also high, which means that this replenishment line, from the source to the salesperson, has already

It's very mature, and it can also be said that it sucks.

Yu Chenxi opened the door directly and went in.

"Hey, why did you come in without knocking?"

After the store manager finished speaking, he hung up the phone and stood up.

"Manager Zhou, your class is very leisurely. The room is filled with smoke. Do you want to become an immortal?" Yu Chenxi said displeased.

Manager Zhou immediately opened the window and said, "Boss, why are you here in such a big way?"

"I'm here to inspect the work. Bring me the purchase orders and rebate profit orders from Daneng and Hongmen."

Store manager Zhou felt a little bit in his heart and had a bad feeling.

After reading the purchase order and profit statement, Yu Chenxi smiled and said: "From the purchase order, Daneng and Hongmen are both produced from Jiahe Electrical Appliance Factory in Tong County. Have you visited Jiahe and asked the technical department to issue a quality certificate?"

Certificate of conformity?"

Electrical appliances entering the Electrical Appliance City must be inspected by people from the technical department, and can only be sold if a certificate of conformity is issued!

But the Zhonghe Street store does not have this link.

"Jiahe Electric has been working with us for many years and the quality is trustworthy."

"Is it really that trustworthy?"

"Boss Yao said that Jiahe is so good that it can be exempted from inspection."

Boss Yao is the previous boss of Store Manager Zhou.

"Boss Yao has already sold the company to Chaoyang Electric. If he is running the company well, how can he sell the company? Let me finally ask you, do Daneng and Hongmen have quality problems, are they dumping goods?" Yu Chenxi said firmly.

's question.

Store manager Zhou was sweating on his forehead, his Adam's apple rolled, and he bit out and said: "There is absolutely no quality problem. If you don't believe me, you can ask the technical department to check."

"good!"

Yu Chenxi immediately called the technical department of Chaoyang Electrical Appliances Headquarters.

Store Manager Zhou was horrified. He thought he wanted his own technician to inspect the goods.

Everyone at the Zhonghe Street store, from sales to technicians to store managers, has received money from Jiahe.

"Boss, the rebates offered by Jiahe Electrical Appliance Factory are high. Our employees have agreed that there is no need for you to make things difficult."

After hearing this, Yu Chenxi became very angry, "Do you mean that because the rebates are high, you can sell fake goods to customers?"

"Boss, Jiahe is a big manufacturer, and the quality of TVs and refrigerators is definitely up to standard."

"It's up to you whether you pass or not!"

Half an hour later, Chaoyang Electric's technicians arrived. A total of 6 people came. Following Yu Chenxi's instructions, they inspected the Daneng refrigerator and the Red Door TV.

The results came out quickly. It was indeed a scam.

Yu Chenxi slapped the table and roared: "As a store manager, how could you buy such counterfeit goods? This is deceiving customers and an act of fraud."

Store manager Zhou disagreed and said: "Boss, which electrical appliance store is not selling goods now? The profit of selling goods is high. From the salesperson to me to the company, it is all profitable. Why do we have to be serious?"

"You're so brave!" Yu Chenxi didn't bother to tell him about ethics and branding, "You're fired!"

Manager Zhou smiled evilly and said, "Boss, I can't be fired easily. Do you know what I did before and why Boss Yao put me in this position?"

Zhou Shilong was originally a gangster in Zhonghe Street and often disturbed the merchants on Zhonghe Street. Boss Yao also made Zhou Shilong the owner of the Zhonghe Street store under Zhou Shilong's coercion. The dozen or so security guards in the store were Zhou Shilong's men.

.

The security guard who rushed in at the door to get the leather stick looked at Yu Chenxi and Lin Bufan with eager eyes.

"What do you want to do?" Yu Chenxi said angrily.

Lin Bufan suppressed Yu Chenxi's hand.

"Boss, if you fire me, you are causing trouble for yourself. If I am fired, my little brothers will have no food to eat. Then they will often gather in the store. The little brothers have a bad temper and will drive away customers."

This store will not be able to open."

"Is there no royal law?"

"Yes. How come there is no king's law? But we don't hit anyone, we are just wandering around the store. What can you do to us? Also, there are people above me, Zhou Shilong. As the saying goes, a strong dragon cannot suppress a local snake, we'd better keep it safe

The current situation is that the water in the well does not offend the river. Don't wait until the situation breaks out and everyone is embarrassed!" Zhou Shilong said with a sinister smile.
Chapter completed!