This was not over yet. Tang Weidong seized this opportunity and sprinkled a pinch of salt on their wounds, exposing the scandal of the prize-based sales of White Coke in Luzon for 92 years to the public in China.

This happened in the summer of 1999, and was an extremely stupid advertising and marketing incident.

In the beverage industry, White Coke is a century old player who has been suppressed by tadpoles. They have been working hard and want to resist when they get the opportunity.

Just like the marketing method of prizes for uncovering the lid, they came up with it and it became a big success in the beautiful country.

So, in the 92nd year, they copied this novel marketing method to the Luzon beverage market.

Luzon has a population of over 60 million and a hot climate, so carbonated drinks are very popular and it is the twelfth largest beverage market in the world.

However, what they sell is basically tadpole chewing wax, and its products. In comparison, Baishi Cola's situation is really a bit bleak.

Naturally, White Coke did not want to let go of this market, so they made up their mind to reverse this unfavorable situation through the killer marketing method of unveiling prizes.

The business war in which White Coke challenged Big Brother Tadaq Wax took place in the 92nd year.

Starting from the beginning of the year, an overwhelming promotional advertising campaign with prizes was launched on various TV and newspaper media in Luzon.

White Coke promises all Luzon consumers a millionaire plan.

There is a number printed on the cap of every bottle of White Coke. Just like buying a lottery ticket, you will get four dollars for every number drawn.

But among them, there will be a lucky number who will get forty thousand US dollars, which is one million pesos.

Not only in Luzon, but also around the world, US$40,000 in ninety-two years is a huge amount of money that can turn a pauper into a rich man in an instant.

Faced with the huge bonus, the people of Luzon went crazy. According to statistics, more than half of Luzon, a country with a population of only 60 million, participated in this event.

In other words, more than 30 million people bought White Coke for the chance of winning.

In just a few dozen days, Bai Shi Cola fought a turnaround in Luzon and won a hearty victory in the face of tadpoles.

The market share jumped from a pitiful 4% to 25%. In the following months, the winning numbers were announced one after another.

In late May, the exciting moment finally arrived, and the million-dollar grand prize was announced and broadcast live on television.

When everyone sat eagerly in front of the TV, waiting for the staff of Baishi Company to take out the mysterious number that had been stored in the safe, a funny scene occurred.

This number is "349"! Originally, Baishi Company only printed two of this number. In other words, Baishi Company only prepared two grand prizes of US$40,000 and one million pesos, and the probability of winning was only 28.88 million.

one.

But when the lottery results came out, hundreds of thousands of people cheered and celebrated because they all won!

Hundreds of thousands of lottery winners, together with their families, friends and countless other people around them, it can be said that most people in the entire Luzon have fallen into a state of madness.

Along with the lottery winners, Baishi Company also fell into a state of madness. The difference is that they were frightened and went crazy.

The number of million-peso lottery winners is as high as 800,000.

Facing the crowds of people who came to receive the award, Baishi Company was completely confused.

This is a total of 32 billion US dollars. What will they pay for it? Their lives?!

Later, after investigation, it was found that the problem lay in the computer that printed the bottle caps. The number 349 alone was printed on more than 800,000 bottle caps.

Well, it just happened to be such a coincidence that the winning number was this one. Isn't this Qiaoer's mother opening the door for Qiaoer and Qiaoer arriving home?

The investigation was an afterthought. Now Baishi Company has a headache as to how to deal with the overwhelming number of people coming to redeem their prizes.

The winner doesn't care whether you made a mistake or not. They have figured it out. The number on my bottle cap is 349, so you have to redeem the million-dollar prize to me.

Baishi Company's balls were all numb for a while.

If they really pay as advertised, not to mention the money Baishi Company makes in Luzon, even if their head office in Meili Country is compensated, it won’t be enough!

The Baishi Company staff at the scene quickly called the headquarters of Beautiful Country and asked for "tactical guidance." It turned out that the senior executives of the headquarters were having a party on the yacht and could not be contacted at all.

In desperation, the staff of Baishi Company in Luzon could only close the door tightly and refuse the prize redemption requests of the crowd.

The people of Luzon were completely angry, and their emotions gradually spread to a dangerous situation. They lost control and were about to explode.

It happened that at this time, Baishi Company acted cleverly and performed a "monkey trick". They issued a statement saying that the winning number 349 was a mistake and the correct number was 134.

Although they are monkeys, you can't really treat them like monkeys.

This dirty move by Baishi Company was like adding fuel to the fire, instantly igniting the emotions of Luzon people. The anger turned into a violent activity that spread throughout Luzon!

People who were unable to claim their prizes, as well as countless people related to them, held banners and occupied the streets to denounce Baishi Company's dishonest behavior.

Baishi's factory in Luzon was smashed, offices were stormed, and delivery vehicles were intercepted.

Seeing that the gaffe was getting bigger and bigger, Baishi Company's headquarters in Meiliguo had no choice but to bear the pain and planned to spend US$8.7 million to resolve the matter.

Calculated, that is, each lottery winner can exchange for eighteen US dollars. From US$40,000 to US$18, the psychological gap is too big, and of course the winners will not agree.

This decision by Baishi Company not only failed to calm the situation, but instead escalated the violence and intensified the conflicts.

It must be explained here that Luzon is a country that does not prohibit guns.

The originally protesting crowd turned into armed thugs.

Baishi's company in Luzon was repeatedly attacked by bombs. At least dozens of Baishi's trucks were blown up by bombs. Several employees were killed by grenades.
Chapter completed!