Chapter 2009 Tit for Tat
They seem to have forgotten that Happy Coke alone may not be able to come up with these funds at once, but behind them, isn't there still a Yangyi Tang? ωωw..net
This is a real "big vegetable", and the cash flow in hand is measured in tens of billions. Of course, it is all in RMB.
As long as they are willing to endorse Happy Coke and spend money on it, they can smash them to death in China.
——It is impossible to beat them to death. After all, they are the relevant departments and they were specially "invited" to come in. They have support behind them, so they cannot watch them being beaten to death.
Moreover, if Happy Coca-Cola really wants to give up profits and use all the money it earns, excluding costs, for marketing, it is hard to see whether the two Coca-Cola companies can compete with them.
As soon as the two sides came forward, it was a close-up hand-to-hand combat with bayonets seeing red and swords seeing blood.
For Happy Coke, the first move is to spend a large amount of money to carry out preferential promotions across the country.
On the basis that the selling price remains unchanged, every time a bottle or bottles of Happy Coke is purchased, consumers will be given some "small gifts" along with the bottle.
These gifts include a variety of things, and they are basically all things that can be used at home.
Most of the things are purchased from small local factories in Hedong Village and Qingshan. The cost is very low, even a few cents, but the effect is quite good, attracting a large number of consumers.
Two Cokes took a look and realized that this was just childish. It was just the rest of my tricks. If I didn’t say anything, I would just follow up.
For a time, just like the Chinese New Year, domestic Coke sales increased significantly.
While fighting with real swords and guns, a war of public opinion also started.
The experts employed by Yangyi Tang opened fire at the same time, and began to conduct various analyzes in newspapers, television and other media.
However, there is only one result from the analysis, and that is that Two-End Coca-Cola is an economic invasion of the country.
If they succeed, all the national beverage industries in the country will be completely wiped out, and eventually the domestic beverage market will be completely controlled by foreign capital.
Anyway, no matter how sensational the results are, what they say is that using people’s money to eliminate disasters for others is what they must do. Just like the opinions of those experts supported by the real estate industry!
Naturally not to be outdone, Liangdu Coke also invited officials from relevant departments and some experts to come down, and also launched a counterattack against Happy Coke in the media.
Their tone is exactly the opposite of that of Happy Coke. Liangdu Coke said that it entered the domestic market not to make money, but to uphold the "internationalist spirit" and help the development of related domestic industries.
Their rhetoric has deceived many people who favor foreign countries and think that foreign moons are rounder than their own.
Many units and experts in the country who support both sides also rolled up their arms and sleeves and brought their own food to support both sides. For a time, public opinion was rampant!
In competition, of course, you must use all possible means. As long as you can achieve your goal, you can use whatever means you have. If you don't have any means, then you deserve it.
Tang Weidong was well prepared and revealed everything they did later.
For example, through the mouths of experts, relevant domestic departments and everyone were reminded.
It is said that the two Coca-Cola companies are merging with domestic beverage manufacturers, and they only want to use their sales channels. For their own brands, they will definitely freeze them and abandon them.
Such cooperation means the loss of state-owned assets and is a serious crime.
History has memory. If you don’t believe it, they will definitely do this in the next few years. Those who promote this will definitely become the sinners of history.
Of course, Liangtou Coca-Cola sternly denied it. They also laid out some contract terms for merging those beverage factories, which clearly stated that the output of domestic beverage brands in the future would not be lower than a certain amount.
Both sides seem to be right, and ordinary people don’t know who to believe for a while!
Because the battle between Happy Coke and the Two-End Coke broke out suddenly and without warning, the rise in public opinion was also very sudden, catching the relevant departments off guard.
They couldn't figure it out, how could something like this happen?
They feel that this is just the introduction of foreign capital and advanced management experience, which is beneficial to the development of domestic enterprises. Why is the response to Happy Coke so great?
Therefore, the relevant departments that facilitated this matter had strong opinions on Happy Coke, complaining that they ignored the overall situation and affected the normal development of domestic enterprises.
So, they took the initiative to come forward, or maybe Two-End Coke asked them to come forward. In short, they personally went out and explained the purpose of introducing Two-End Coca-Cola. This can be regarded as nakedly standing on the platform for Two-End Coca-Cola.
Happy Coke was naturally dissatisfied, so it invested more money and continued to frantically expose and criticize the decision to introduce Two-End Coke and the Two-End Coke itself.
The two sides are engaged in a fierce public opinion war, and they have not stopped fighting on the battlefield of capital.
After the preferential promotion was carried out for a period of time and the popularity subsided, Happy Coke took action again and introduced the strategy of prize sales.
Stimulated by big prizes such as cars, home appliances, motorcycles, etc., the sales of Happy Coke exploded directly.
Who doesn’t want to drink a bottle of Coke and drive home a car? Although we all know that there is a certain probability, but there is still a chance, what if we win the lottery? Normal people have a sense of luck!
This time Tang Weidong did not deceive people again, and he would not put out a few winning cards like he did when selling instant noodles.
This time it is really real money, and all the big prizes are real. As long as you win, they will be paid to you immediately.
Moreover, every winner will be written about in a big way, and Yangyitang will not hesitate to spend a lot of money on various media to promote them extensively.
These days, any instant lottery can attract thousands of people, not to mention that with just one lottery ticket money, you can buy a bottle of Coke and have the chance to win a big prize. Of course, people are flocking to it!
This method of injuring people is very effective and the effect is obvious. With one stick, the two cokes who were about to get up were knocked down.
Of course, the two-end Coca-Cola expressed dissatisfaction. This kind of trick can be regarded as the ancestor of others.
They immediately responded tit-for-tat and launched a similar prize-based sales model like Happy Coke.
However, their attitude is too high and their airs are too high. In addition, the decision-makers of Beautiful Country are not willing to spend as much money as Tang Weidong did.
Therefore, although their prizes are not much different from those of Happy Coke, the winning rate is not the same.
After analyzing this situation, Yangyitang immediately used media resources to break the news to them.
Two-End Coca-Cola stole the chicken but lost the rice, which immediately attracted a lot of criticism from consumers. They all thought that they were cheated and that Two-End Coke was deceiving people.
Chapter completed!