After entering the 1990s, our economy was developing rapidly and business gradually took off. The good situation also attracted the attention of international capital.

Compared with the past, in the shopping malls, there are more products and a wide range of products.

Color TVs, refrigerators, washing machines, and other things that used to be "luxury" have slowly entered the homes of ordinary people in thousands of households.

But behind the booming development of this commodity economy, there is a hidden murderous intent.

The threat comes from foreign capital and those international brands!

Since last year, international computer brands such as Compaq, HP, and IBM have invaded large numbers, forming a strangle force against domestic national brands.

In addition to the computer field, in the mid-to-early 1990s, there were also a large number of other foreign brands, which were also making wave after wave of landings in the domestic market.

They have strong capital, are richer than us in their pockets, have advanced technology than us, have richer market experience than us, and their competitive methods are even more cruel than those "newbies" in China.

If they are allowed to develop "unrestrainedly", domestic home appliances, daily chemicals, food, clothing and other fields will suffer a devastating blow.

To be honest, our national industry is likely to be strangled in the cradle again.

At this point, it seems that this is no longer a simple battle to resist invasion, but an existential crisis, and a battle where bullets are loaded, you will die, and bayonets will be popular!

Many people cannot imagine what kind of crisis the national industry encountered in the 1990s.

For example, take the color TV field. The best golden positions in the booths of major shopping malls in Beijing were all occupied by Japanese products.

Their products have novel styles and many functions. Panasonic color TV is even more confident. In the past year of Jiuwunian alone, they have established twelve production factories in China at one go.

Especially after we joined the Tariffs and Trade Agreement, we learned that we would reduce the import tariffs on color TVs, Panasonic even publicly declared extremely arrogantly that we would invest 3 billion US dollars in funds and occupy the absolute share of the domestic color TV market.

What's worse, Panasonic shouted a slogan, claiming that it would defeat a company and squeeze out an industry.

——What they want to defeat is the Himalaya color TV, a leader in the domestic color TV market now and Qingsong Electric.

His tone was extremely arrogant!

Faced with this situation, Qingsong Electric can only prepare for war. The ancestors can drive the Japanese out once, and as juniors, we can also drive them out for the second time!

Except for Qingsong Electric Appliances who are ready to sharpen their swords and sharpen their swords, other domestic color TV companies are not idle either.

How can there be a complete egg under the collapse of the nest? They still understand this principle.

This is no longer a battle between a certain company, a brand and an international brand, but a decisive battle in the entire domestic industry to resist the invasion of foreign capital and international brands.

As long as you are a person in this industry, no one can escape!

At this time, Changhong, the largest state-owned enterprise in China that produces color TVs, was already on the edge of a cliff.

On the one hand, it is suppressed by international brands, and on the other hand, it is affected by many unfavorable factors such as the country imposed consumption tax on color TVs in the past few years. At this time, the number of color TVs in Changhong's inventory was as high as one million units, with a value of more than 2 billion yuan.

In their own words, "the inventory has arrived, and the warehouse is now built every month, and there is no time to stack it."

TCL is not having a good time. Facing the murderous international brand, Boss Li shouted in front of the media: Foreign legions have rushed to our yard. If you don’t fight at this time, when will you wait?

In this battle with foreign troops, TCL wants to be a suicide squad that serves the country in the industry. I, Mr. Li, is the captain of this suicide squad!

Changhong and TCL are pretty good, they only need to face foreign color TV brands.

Qingsong Electric Appliances is really under great pressure. Because their home appliance industry is too comprehensive, they are basically attacking and strangling all international brands, and they can be said to be attacked from both sides.

Haier is also a bit similar to Qingsong Electric. They also face multi-line attacks from international brands, including refrigerators, washing machines, etc., and their situation is more difficult than Qingsong Electric, Changhong and TCL.

Changhong and TCL only need to fight on the same front. Qingsong Electric has a consortium behind it, while Haier has nothing, and only has a sense of blood and courage.

In this regard, Boss Zhang has already made the plan to "take death as if he were home". In his words, it is: "Warning against transnational capital, even if he dies, Haier will die in the last one!"

Which of these people, Boss Li, Boss Zhang, etc., isn't a hero for a while? But they are still forced to this point!

It is really an international brand, and the situation is too fierce. People are well prepared, have rampant postures, and have vicious means.

In order to suppress domestic companies and brands, their useful tricks are exactly the same as those two Cokes. They are all under the name of renting domestic brands. After the contract is signed, they will quickly hide the domestic brands and abandon them until they disappear.

As early as the year of Jiuling, Johnson, a beautiful country, took the brand leasing to incorporate Meijiajing, the first domestic cosmetics brand at that time, and then abolished it.

Cooperation has become a naked lie!

U.S. and Ga.com have become a domestic brand giant with an annual income of 300 million yuan to a "small transparent" with an annual income of less than 3 million yuan. By the time they are redeemed, their brand value is no longer there, and U.S. and Ga.com will no longer be as glorious as before.

This is the opening battle for all kinds of foreign capital giants to rush to land in the domestic market.

After this precedent, countless international brands followed the SC Johnson's approach and entered the domestic market one after another, trying to completely "destroy" the entire domestic industrial system.

Jiusi Nian, Procter & Gamble bought out the well-known laundry detergent brand "Panda" at this time, and its subsequent methods were exactly the same as those of SC Johnson.

Jiuwunian, the Hanguo Samsung made the same mistake and bought the famous refrigerator brand Xiangxuehai, which was then famous, and then destroyed it.

The two cokes have been mentioned before, so I will not repeat them here.

Wait, there were countless similar examples throughout the 1990s.

International capital is trying to destroy the entire domestic national industry in one fell swoop, so that the huge domestic market will eventually become the place for their products to dump!

This history is humiliating. At the doorstep of one's own home, his home court was repeatedly deceived and even fooled by foreign capital.

Tang Weidong didn't know what others were thinking, but he couldn't swallow his tone anyway.

Boss Tang was so angry that he said to the point that he was slapped by someone else. If he didn't hit him back, he would be able to suffocate himself to death.

To put it bluntly, national industry is related to the foundation of the country. Even though he knows the ambitions of foreign capital, he still pretends to ignore it. Boss Tang cannot do such a thing.

Children don’t think that their mother is ugly, and dogs don’t think that their family is poor. No matter how poor or bad the country is, they can scold themselves. If others want to ride on our necks and poop, Boss Tang will definitely use a corn cob to plug their feces door!
Chapter completed!