No one expected that the first person who stood up would be a foreigner. Yes, that's right, Hans, the boss of Qingsong Electric Appliances!

Faced with the strong invasion of foreign capital and brands, Hans specially represented Qingsong Electric Appliances to hold a massive press conference.

At the press conference, Hans gave an passionate "speak" in Qingshan Mandarin with a straight-talk "Qingshan Mandarin".

He counted the wolfish ambitions of international capital, the impact on domestic industries, and the impending devastating blow.

At the same time, he also called on all domestic home appliance companies to unite and launch a strong counterattack against the invading international brands.

He also claimed that although he was a foreigner, he was willing to lead by example and carry the banner of counterattack.

In order to preserve the spark of domestic national industry, Qingsong Electric will take the lead in launching a decisive charge against the invading foreign brands.

If Qingsong Electrical Appliances falls, I hope that the domestic companies behind will not retreat and continue to move forward along the bloody path that Qingsong Electrical Appliances has come out!

Finally, he waved his fists and posed a few shapes to let the reporter take a photo. When he looked closely, he still had a little bit of a mustache!

Tang Weidong almost burst into laughter when he read the photo of Hans waving his fists in the newspaper.

He asked Li Dahong with a quack smile: "Who was the one who came up with this idea for him? I just asked him to take the opportunity to establish the image of Qingsong Electrical Appliances resisting international capital invasion, and strive to win more sympathy from consumers

And support, I didn’t let him make himself so tragic like a martyr!”

Li Dahong also couldn't help laughing and said with a smile: "It is said that this is the manuscript written by his wife for him."

"His wife? He is a teacher in Qingshan, the widow of the martyr?" Tang Weidong asked in surprise.

Li Dahong nodded: "Well, now he is Mrs. Hans, so don't always mention the past."

Tang Weidong said "Oh" and didn't say anything.

It would be normal if his wife wrote the manuscript for him. Mrs. Hans has received so many years of education and influence from the country, and it is not surprising that she wrote these words at all.

At the beginning, this war of defense of national industries mainly revolved around price wars.

Since Qingsong Electric Appliances said that they want to be the vanguard of the national industrial counterattack, then they will do what they say and will not break their promises.

At this same press conference, Hans publicly announced in front of all media reporters in an extremely tragic manner: "From now on, all the home appliance products of Qingsong Electric Appliances, have been reduced by 30%. For consumption

Those who make concessions and sell at "lower cost"!

"At the same time, due to quality reasons, in the event of non-human damage, the product will be subject to seven-day refund, fifteen-day replacement, lifelong warranty, and free door-to-door installation."

"In addition, the manufacturer will subsidize it to implement one-month price guarantee service for all products under Qingsong Electric. If there is a price reduction within one month, the manufacturer will provide a differential subsidy to consumers."

The new three-guarantee regulations will be implemented on August 25 this year. Qingsong Electric Appliances is more than a month ahead of the policy.

With a lifetime warranty, free door-to-door installation, and price insurance services, this combination of blows immediately caused a sensation in the market.

Countless consumers entered major shopping malls like moving and "sweeped" the products under Qingsong Home Appliances.

As mentioned in the previous article, Qingsong Electric is not fighting alone.

Just as Hans blew the charge and announced the battle to resist foreign capital invasions, in the field of white goods, Haier's boss Zhang and TCL's boss Li and others also ended one after another, joining in the same tragic attitude.

In the fight.

The most powerful one is Changhong, who transformed from a military-industrial enterprise.

Boss Ni, who has a strong style, immediately responded to Qingsong Electric Appliances' call and also announced a 30% reduction in the price of Changhong Color TV.

You know, Changhong and Qingsong Electrical Appliances are incomparable at this time.

Take color TV for example. Since Qingsong Electric acquired a full set of advanced technologies from Nokia, its production and sales costs can even be reduced to 50%.

Even if the price is reduced by 30%, Himalaya Color TV still has sufficient profit range.

But at this time, Changhong's profit margin was only 25%, and they reduced the price by 30%, which was really selling at a loss.

In fact, this is also a way to be forced and helpless.

There are too many color TVs in stock in Changhong. Boss Ni thinks about it every day and makes a lot of decisions before he makes the decision to reduce the price.

And it’s necessary to reduce, if you want to reduce, you need to reduce it!

On the surface, the gross profit margin of Changhong Color TV is 25%, and the price reduction of 30% is a way to lose one unit. But Boss Ni just ignored the opposition and decided to do it!

But some things cannot be just looking at the surface, and some accounts are not calculated so much.

The backlog of Changhong's warehouse is filled with millions of color TVs, and more than 2 billion yuan in cash flow. It seems that selling is a loss, but in fact it revitalizes the cash flow, which is a good idea to turn things around.

Chance.

Whether it is Haier or Changhong, they are fundamentally different from Qingsong Electric.

Qingsong Electric Appliances said it would be reduced if it was said, and as long as Hans spoke, Boss Tang agreed, even if the price was reduced by 100%, it would be fine if it was paid for takeout.

But they can't do it because they are state-owned enterprises!

They followed Qingsong Electric to sell prices and took great risks and under great pressure. These pressures did not come from the market itself, but their attributes.

For example, if they give discounts like this, will the relevant parties allow it? Will it cause the loss of state-owned assets? And so on, there are a series of problems that need to be considered.

Things worth a hundred yuan, even if they are rotten in the warehouse, are still assets. If you dare to sell them for 99 yuan, it is a crime.

At that time, I won’t talk about it at that time, even now, this is the case!

Even Boss Ni himself was ready to go to jail when he made the decision to reduce the price, clear inventory, and revitalize cash flow.

But the current situation is that if you want to survive, you must make changes. If you can change, you may be able to survive. If you don’t change, you will definitely be a dead end.

With Qingsong Electrical Appliances as the leader and with the "testing method with your own body" by Boss Changhong Ni, under the "calling" of these two companies, those who are also in crisis and have the same attributes, Konka, TCL, Panda, Xiahua, Venus, West Lake

National enterprises and domestic brands such as Lehua have followed suit.

They went barefoot and faced with foreign capital and brands, and started a bayonet-like hand-to-hand battle.

This battle was extremely tragic and tragic.

Because except Qingsong Electric Appliances, all other domestic brands need technology but no technology, experience and experience. The only thing they can do is to compete with is the option of price.

National enterprises and domestic brands have all tried their best to compete for prices.

Qingsong Electric carried a banner to charge in front and became a price butcher. Boss Li named himself the captain of the suicide squad, Boss Ni acted as the captain of the storm, and Boss Zhang stubbornly stated that even if he was about to die, he would have to persevere until the last one fell...
Chapter completed!