Chapter 175 Pricing Strategy(1/2)
Author: Quiet Thought
Pushing open the door of the conference room, a middle-aged man in his thirties was sitting at the end of the long table.
With suits and ties, shiny hair, golden watches occasionally exposed in sleeves, and a chic brooch with eye-catching chest, this outfit looks very particular.
"Morishita, I, Shirakawa Kaede, Shirakawa Electric Appliances, I will be responsible for your care." Although it was my first time to come to Shirakawa Electric Appliances' branch in the United States.
But Shirakawa Kaede still showed the host's attitude to express the friendship between the landlords.
"I heard that there was a rookie company in the industry in the United States, but I didn't expect that Shirakawa Sang was so young and promising."
Morishita stood up and greeted him while stretching out his right hand.
Shirakawa Kaede was slightly stunned, then quickly reached out to shake him.
After staying in Neon for a long time, I almost forgot to shake hands is the mainstream way of greetings in the world.
However, this Morishita Yoichiro has been in the United States for a long time and seems to have fully adapted to the humanistic communication methods here.
"Morishita San has won the award. I still have to ask you if Shirakawa Electric can open up sales in the United States."
No matter what the other person's personality is, Shirakawa Kaede first offers a series of good words. After all, no one doesn't like to listen to beautiful words.
Sure enough, Morishita Sang saw that Shirakawa Kaede was very humble and nodded slightly with satisfaction.
"It is all for Neon's economic development, allowing local enterprises to expand markets and improve competitiveness in the United States. This is the original intention of the association."
"It is an honor for Shirakawa Electric to join the association."
He is indeed a civil servant with a government background. Seeing others speaking, Shirakawa Kaede can't catch up even if he stands at the height.
After all, he just wants to make money.
After a long time of greeting each other, the two sides sat down again and started talking about today's main topic.
"Do you have any ideas about the product sales of Shirakawa Sang?"
Morishita Yoichi took out the information from his briefcase and sorted it out while asking Shirakawa Kaede what he had initially thought about the US market.
"The idea is not enough, but if it is possible, I hope Shirakawa Electric's products can enter the chain supermarkets.
Open up the underlying sales channels and try to spread them in most cities in North America.”
Morishita smiled and was ambitious.
Being able to enter mainstream supermarkets and distribute goods in North America is a treatment that only internationally renowned companies have.
As for Shirakawa Electric today, it is honestly difficult to be average.
"Shankawa, Takashi's ambition is admirable.
The association will contact several distributors with good relationships with Neon here to let them have preliminary communication with your club.
As for first-class chain supermarkets, the association can only provide contact information of some of their responsible persons.”
Morishita Yoichi understands the ambitions of Shirakawa Electric, but is not very optimistic about it.
Just kidding, there are several unknown companies that can enter large chain supermarkets as soon as they come.
Sony, Panasonic and others have worked in the United States for many years before they have reached their current scale.
It is even more difficult to reach the sky in one step.
"Thank you so much." To be honest, Shirakawa Kaede is already very satisfied with the Electronics Industry Revitalization Association's ability to provide so much help.
These distributors may not be very large, but as long as one is negotiated, it will be considered a breakthrough for Shirakawa Electric.
As for first-class chain supermarkets, to be honest, Shirakawa Kaede didn't expect to enter their product catalog with the association alone.
If that is the case, will Sony and Panasonic set up branches in the United States or even build factories locally?
It was beyond Shirakawa Kaede's expectation to be able to get the contact information of these first-class supermarkets.
"Senxiasan, today I have caused you trouble. I also specially asked you to fly to Los Angeles. The travel expenses will be reimbursed no matter what. Please accept them."
As he said that, Shirakawa Kaede took out an envelope and gently pushed it in front of him.
Hum? When did I fly to Los Angeles? Am I not here all the time?
Morishiya was stunned for a moment before reacting, and then his eyes couldn't help but put on the envelope.
"Cough~" he cleared his throat, "I will report to the association truthfully about the expenses of this part."
"That's right, Morishita is really noble." Shirakawa Kaede expressed his admiration with a wink.
Morishita took the envelope with a reserved attitude and touched it, and it felt good.
The moment I put away the envelope, I glanced at it, it was still green.
Yoko Morishita, who became more satisfied, handed over the sorted information to Shirakawa Kaede, and then reminded him if there was a deep meaning.
"Shankawa, please make sure to consider certain seemingly attractive conditions before making a decision.
Although those distributors have a good relationship with the association, merchants always pursue profits.”
"Shirakawa has been taught." Shirakawa Kaede nodded with a serious expression. It seemed that the capitalist world of flower is not as beautiful as it seems on the surface.
After seeing off Yoichi Morishita, Shirakawa Kaede brought all the sales staff of Shirakawa Electrical Branch to the meeting.
On the one hand, we are to understand the progress of the work here, and on the other hand, we are to coordinate the next task arrangements.
After listening to Hasegawa and the others' reports, Shirakawa Kaede also learned about the current situation.
At this time, Shirakawa Electric’s sales channels are developed here. How can I say that it is better than nothing.
They are all very small distributors, and their influence can only be limited to a certain city.
It is still far from reaching the goal of distributing most cities in North America.
“You are responsible for the distributors contacted by the Electronics Industry Revitalization Association.
As for Uris and I, let’s meet with the heads of those supermarkets together.
Everyone acted separately, and the other personnel continued to conduct market research at the municipal level.
Especially in cities where Sony walkman has already supplied, it may be the smoothest market for us to promote flashman."
Sony's Walkman is currently on sale in North America, but it has just been on sale for less than two months.
Shirakawa Electric Appliances is a step later, and the company has no choice but to have a limited resource channel.
However, those markets that Sony has already developed are not impossible for Shirakawa Electric to take a ride.
But no matter what, I could only follow Sony to drink soup in the end.
Shirakawa Kaede was not satisfied with this, so he chose to establish a branch of Shirakawa Electric in Los Angeles.
Sony's current main position is Chicago, which is deliberately staggered.
It was Shirakawa Kaede who had the intention to compete with Sony, instead of following the other person forever and eating the rest.
There must be dreams, after all, this is also a great motivation for the progress of the company's employees.
No one has any objection to Shirakawa Kaede’s arrangements.
Because the association's distributors have good relationships with each other, the negotiations should not be very strong, which is just right for Hasegawa.
As for those chain supermarkets, they must be a difficult bone. It is most appropriate to take Yuris, the native, to act together.
However, the strategy for products promoted by Shirakawa Electric must change.
Thinking of this, Shirakawa Kaede had taken out three machines and placed them on the desktop.
"President, this is..." Hasegawa, who saw two of them for the first time, immediately widened his eyes.
"This is the next generation of our Walkman, one low-end, one high-end."
Then Shirakawa Kaede introduced the respective parameter performance and positioning differences of these two products in detail.
As for the other one, Shirakawa Electric's first generation product, although the appearance has not changed much.
However, the upgrade was also made on the original basis, and the improvement in audio effects has been significantly improved compared to the first generation.
Everyone took over the new generation of Walkman handed down by Shirakawa Kaede and took turns to play with it.
It has to be said that although the first generation of Walkman is already very good enough, the second generation of products not only retains this advantage, but also has significantly improved the texture.
Especially SFM-01, it is simply a prominent existence.
Uris couldn't put it down and stroked the SFM-01 in his hand, "Boss, you should have taken out such a great product as soon as possible.
Trust me, no one can turn down such a beautiful machine, especially music lovers.”
As an indigenous, Uris knew everyone’s preferences very well. This small all-metal body will definitely hit many people’s aesthetics.
Unparalleled texture and excellent appearance design will definitely make people who see it first.
"These three Walkmans, except for the first generation of products that can be supplied in large quantities, will not be mass-produced until July.
And do you have any comments on their pricing?”
The new generation of products has not yet been released in the local area and is tentatively scheduled to be released in July.
Moreover, the products provided to the US market need to be localized. When they are actually shipped to the other side of the ocean, it is estimated that it will be after September.
To be continued...