As for their pricing, the local low-end FM-01 is 18,800 yen.

As a supplement to the mid-to-low-end, the first generation SK-01 is priced at 25,000 yen.

The high-end SFM-01 is priced at 42,000 yen due to its excellent performance.

Looking at the three models, they basically cover three gears: high, medium and low.

This will also be the basic strategy for Shirakawa Electric to develop Walkman in the future.

Try to cover all audiences as much as possible. They are the main force of consumption and should be captured as much as possible.

As for whether there will be more professional Walkman in the future, it depends on market feedback.

Shirakawa Electric is currently conducting research on this aspect. If the demand from electronic enthusiasts is strong, it is not impossible to consider higher-end products.

Of course, the current top priority is overseas promotion. Considering the issue of tariffs, the value of this part must be discussed carefully.

“My initial idea is that the FM-01 is priced at $109, the SK-01 is priced at $149, and the SFM-01 is priced at $249.”

After hearing Shirakawa Kaede's pricing for the United States, everyone silently calculated it.

The three pricing ranges are relatively reasonable, at least there is no vague overlap between them.

“Boss, I think our pricing can be a little higher.

Especially the SFM-01, even if the price rises to 280 or even 300 US dollars, those who like it will choose it without hesitation.”

Uris believes that such pricing is too conservative, and he has studied the products of Sony, the only competitor of Shirakawa Electric.

It is no exaggeration to say that Shirakawa Electric’s three products are definitely better than Sony’s.

He doesn't know what parameters and performance are, but it's not difficult to make a choice just from the appearance.

What’s more important is that any of Shirakawa Electric’s three products is a little smaller than Sony’s!

Hell! Don't they understand that smallness means advancedness, and smallness means fashion?

Even if Uris chooses it himself, he will not hesitate to choose the smaller and more fashionable one, rather than the "silly and thick" like Sony.
Chapter completed!