Author: Quiet Thought

Regarding Uris' suggestion to increase the pricing, Shirakawa Kaede thought about it and shook his head and refused.

“According to the existing pricing of the three products, the tariffs and the Neon government’s preferential export tax rates are removed.

The profit of the low-end model is about $38, the profit of the mid-range model is about $52, and the profit of the high-end model SFM-01 can even reach $87.

In order to open up the market, we give the channel dealer the price, which can continue to drop to $96, $128, and $216.

Even so, we still have considerable profit margins, which can bring more advantages to our products entering major distribution channels."

Such pricing not only takes into account the issue of tariffs, but also takes into account the consumption level of the American people.

Compared with Neon's local pricing, the retail price here is naturally a little higher.

By this calculation, the profits of the three models from low to high are about 6,000 yen, 8,000 yen, and 14,000 yen.

This is already a considerable number, which is much higher than the local profit.

No wonder so many companies are trying their best to export their products overseas, and the profits here are really quite generous.

Yuris continued to keep his opinions on Shirakawa Kaede's pricing strategy.

This high-end model with exquisite workmanship has an auxiliary value that is far beyond the pricing range of ordinary consumer products.

So we can be more radical in determining the retail price. After all, people who buy this product will not care about the difference between 20 and 30 dollars.

"Let's do this, our Walkman will launch two mid- and low-end models first.

As for the pricing of the high-end model SFM-01, it can be adjusted accordingly based on the sales of the first two models."

Since everyone's opinions are not very consistent, Shirakawa Kaede simply compromised.

Moreover, when a brand new product is launched, it is not advisable to launch too many models at once.

Shirakawa Electric will roughly follow this rule and first launch the mid-range first-generation model.

Next is the low-end model, which will ultimately determine the pricing of the high-end model based on the sales performance of the two products.

If this arrangement is made, Uris will have no objection.

Moreover, Shirakawa Kaede's attitude of dealing with problems flexibly once again impressed him with this young boss.

It’s not that Yuris has never dealt with the Japanese. On the contrary, he can be regarded as a Japanese leader.

Therefore, he also has a very thorough understanding of the Japanese's conservative and stubborn personality.

But this boss has no such headache-inducing "characteristics". I have to say that Uris even feels a little lucky.

Dealing with such a boss will probably be much easier in the future.

"Since that's the case, let's take action separately." After the meeting, Shirakawa Kaede immediately started working.

He has always been efficient, not to mention that he is in a foreign country. He has quickly dealt with the matter here, and there are still a lot of things waiting for him in Neon.

The next day, Shirakawa Kaede took Uris to visit Walmart's company branch in Los Angeles.

The senior commodity manager here Pena received them in the office.

"Two, I admit that your products are very fresh and distinctive.

But it's so new that I have no idea whether they will be popular with customers.

Walmart is the largest comprehensive supermarket chain in the United States, and we need to be responsible for every product entering Walmart.

Anyone that can be placed on the shelves and sold to customers must be popular among people.

But it…” Pena, who supported her arms, pointed to several machines on the table and shrugged.

“No one can guarantee that they will be popular, after all, it has never appeared.”

Pena is conservative about this new music player and has not been proven by the market. Walmart has always been cautious.

After all, the quantity of purchases for each product is in units of tens of thousands at Walmart.

Once this new product is not favored by customers, the losses incurred will be conservatively estimated to exceed millions of dollars.

"Don't do that, Pena Sony's walkman knows that they're already fully available in Illinois.

Especially in Chicago, young people there love this trendy music player.

And our products are better and more fashionable than them.

Look, these cute machines are simply unparalleled.

And this incredibly mini-to-believable headphones, which I dare say is definitely a genius design.

No one will reject them, Pena, please believe me. My reputation with you has been maintained above A+ for so many years."

Uris pointed to the Walkman on the table and tried his best to recommend his old friend.

He and Pena have had many dealings in recent years, and they are old acquaintances who know each other.

“Uris, it is precisely because of the past that I met you here today.

And as far as I know, Sony's new thing seems to have not met market expectations yet.

So, please forgive me for being powerless about procurement.

Still the same thing, no one knows what their prospects are, unless God promises."

Uris would give up not mentioning Sony, but when he mentioned Sony, Pena became more cautious.

As a commodity manager in the department store industry, he keeps a close eye on every new thing.

If the market performs well, Pena will not hesitate to include them in Walmart's sales channels.

But if the early response is mediocre, then Pena will be much more cautious.

Uris was helpless about Pena's stubbornness.

This guy has always been so cautious that he would rather miss the initial prevalence of goods than take risks.

"Mr. Pena, thank you for your hospitality today. If you change your mind one day, please feel free to contact us."

Seeing that there will be no optimistic result for the time being, Shirakawa Kaede did not continue to slap here, so he simply stood up and prepared to say goodbye.

"This young Japanese friend, please give me a friendly reminder. Don't reveal your Japanese identity to others casually.

Especially those areas where "Old Bainan" live, they have no good impression of Japan."

Just as Shirakawa Kaede was about to say goodbye, Pena unexpectedly said something that was not related to the topic.

Shirakawa Kaede turned around and nodded at him, "Thank you for your reminder, Mr. Pena, I hope we will have a better conversation next time."

It seems that this trip to Walmart has gained nothing.

Not without gains, Shirakawa Kaeduri smiled bitterly, at least received a friendly personal safety reminder.

He knew what Pena said about the "old white man". This year, Japan's automobile manufacturing volume officially exceeded that of the United States and became the world's largest automobile trade exporter.

Most of these cars are exported to the Western world, and there is no doubt that the United States is the largest market recipient.

Affected by this, the United States' automobile industry became increasingly slumped. As a result, a large number of factory workers took to the streets to organize parades.

Recently, it has even developed to the point where Japanese cars were smashed in public.

It is conceivable that the American people at this moment definitely have no good impression of the Japanese in the United States.

If any Japanese walk alone in an area where "old white men" gather, there will definitely be no good results.

After leaving Walmart, Shirakawa Kaede still frowned.

It is impossible to open the channels for chain supermarkets, and it is simply a delusion to want Shirakawa Electric's Walkman to distribute goods in most cities in North America.

But now it's time to race against Sony again, while Sony's walkman is still in the initial promotion period.

This is the best time to catch up with it, otherwise you will fall behind one step, and step by step.

It seems that things are not smooth sailing most of the time, but difficulties and twists and turns are the norm.

“Boss, do you need me to have another appointment with Pena in private?

Maybe we will give more money and prepare another gift, maybe he will let go."

Yuris, who was beside him, was still a little dissatisfied with not convinced his old friend Pena.

"Go back first, this is the first one. It is not a wise choice to lower the ex-factory price before trying other possible partners."

Shirakawa Kaede has always been cautious about concessions.

Because once the first cooperation is too much, it will be difficult to set a high price when discussing other cooperations in the future.

In the future, Shirakawa Electric will not only listen to this kind of product, but also do not do anything about fishing in the dry pond.

Back at Shirakawa Electric's branch, Shirakawa Kaede and Uris continued to study the people they were preparing to visit next.

There are only a few chain supermarkets, so it is not difficult to visit them one by one.

However, just as Shirakawa Kaede and his friends were discussing the next visit, Hasegawa brought back a cooperation request that was difficult for everyone to decide.

“So that’s their proposal?”

Shirakawa Kaede looked at the cooperation plan on the table and felt extremely difficult for a moment.
To be continued...