Chapter 185 The Moon of Harvest

Author: Quiet Thought

Chapter 185 The Moon of Harvest

July and August in Tokyo are summer vacations. Every holiday is also the most prosperous period for various business activities.

Almost all shops on the street have various activity signs for vacation, food, clothing, housing and transportation.

As a member of consumer electronics manufacturers, Shirakawa Electric is naturally no exception.

In addition to the popular GAME BOY now, the second generation of Walkman products in July was also officially launched.

The FM-01, which focuses on the low-end market, is only priced at 18,800 yen, which not only shocked Sony and other friendly companies.

Even the public as consumers find it incredible.

Because since the beginning of the emergence of Walkman, it has been positioned as an entertainment product for petty bourgeoisie.

After all, the price of 20,000 or 30,000 yuan will still discourage some ordinary people who are not rich in life.

But the price of more than 10,000 yen gives people a different look.

When you go to the casino, buy a piece of clothing, and have a slightly better meal, the expenses will basically exceed 10,000 yen.

Now that the same money is the same, you can buy the latest trendy Walkman.

This machine that can be taken out of the door, put in a pocket, or hung on the waist to listen to music anytime and anywhere is still quite attractive to the public.

Moreover, the unprecedented pocket size of the FM-01 is also very eye-catching.

This kind of walkman, known as the smallest in the world, is only about the same size as a tape box.

The cheap price and novel design have made FM-01 a popular product since its first day of release.

It's too cheap and can be afforded by most students.

The emergence of FM-01 further explored the underlying market of Walkman for Shirakawa Electric. The consumption habits of this group of people are about 20,000 yen.

They are not users of the previous generation of Walkman, but are completely new audiences attracted by low prices.

The benefits of this to Shirakawa Electric are self-evident. The basic market has been expanded and it is also a potential customer of higher-level products in the future.

Only by constantly attracting new consumers can the development of the company prosper.

If FM-01 has discovered more underlying consumers for Shirakawa Electric, then SFM-01 has labeled Shirakawa Electric as a high-end professional.

The significant improvement in the audio effect has greatly improved the critical music enthusiasts' impression of Shirakawa Electric.

Shirakawa Electric, which previously focused on the mid- and low-end market, was completely unaware of their skills.

However, with the training of professional audio and audio engineers led by Oki, Shirakawa Electric's attainment in audio technology has made a qualitative leap.

In addition, there are also excellent workmanship, additional additional functions such as recording and radio, which make the SFM-01 the first choice for enthusiasts who pursue sound quality.

You know, Sonico does not have such high-end models yet.

This is also the reason why Shirakawa Electric can be recognized as a high-end brand so easily.

There is only one in the market, who is not high-end?

It has to be said that it was extremely wise to start the next-generation product development just after the first-generation aircraft was released.

Sony was successfully overtaken, and Shirakawa Electric was ahead.

As soon as he is, even the sense of honor of all Shirakawa Electrical Appliances employees has increased several times.

"Sir, this is the financial statement for June." Assistant Komatsu sent the sorted information to Shirakawa Kaede with admiration.

Tsk, Assistant Komatsu spontaneously added the word "adult" behind the president.

Shirakawa Feng laughed a little, and he couldn't tell that this little girl was quite smart.

"Let it go first."

"Hai" Assistant Komatsu responded frivolously, and then left the office happily.

Among all the documents of Shirakawa Electric, Shirakawa Kai’s favorite thing is to read financial statements.

The profit numbers of each month are even more attractive than those of Showa beauty.

I picked up the report and glanced at it, sure enough.

GAME BOY was released for one month and directly won an explosive record of nearly 500,000 units.

It smells so good, Shirakawa Kaede licked the corner of his mouth.

If you can sell so much, cheapness is the main factor.

Originally, its positioning is aimed at groups like children and students, so the low price depends entirely on volume.

But to Shirakawa Kaede's surprise, a considerable number of adults also like this handheld machine.

Shirakawa Electric's initial goal was 200,000 to 300,000 units in the first month, but now it has been lifted by nearly twice.

Although the handheld machine is cheap, Shirakawa Electric has improved its own processing industry chain.

Shirakawa Electric can make a profit of nearly 2,000 yen for each handheld machine priced at 5,200 yen.

So don't underestimate this bargain, its profitability is not bad at all.

In the first month, it generated nearly 1 billion yen in profits for Shirakawa Electric, which was basically the same as the previous Walkman business.

But the same is true, such high profits last for up to one month.

Why? Because according to the information collected by Shirakawa Electric, other competitors may enter the market starting next month.

The handheld craze, jointly promoted by Nintendo and Shirakawa Electric, finally made the greedy competitors unable to hold back.

After all, anyone with a discerning eye can see that this low-cost cheap machine is so popular, it is definitely profitable.

This is how business activities are. It is impossible to always take the lead, and it is impossible to have no competitors.

Fortunately, the Walkman has half a year to develop, so the handheld computer has to enter the tragic fighting environment ahead of schedule.

But Shirakawa Electric has become different from the past, so let's see when the time comes.

Shirakawa Kaede put down the report in his hand and sighed with satisfaction. It felt so good to make money.

"The saliva is almost flowing out"

"Hmm?" Shirakawa Feng subconsciously pursed the corner of his lips.

"Ha~" Kobayashi Asuka's cramped laughter came.

Shirakawa Kaede rolled her eyes, "Is Kobayashi so naughty?"

"Shirakawa Jun teaches you well." Kobayashi Asuka gently put a glass of iced coffee in front of him.

Shirakawa Kaede picked up the coffee without hesitation, and the cool water line went down from his throat, making his heart cool.

It was so satisfying that he shivered comfortably.

"There is no suitable candidate for the job advertisement yet?" He put down his cup and began to care about another thing.

"Talents who understand both finance and management are not so easy to find." Kobayashi Asuka said that there is no suitable candidate yet.

"That's right" Shirakawa Kaede sighed.

The reason why I wanted to recruit talents in this area was because he felt that Shirakawa Electric's equity and structure were a bit chaotic now, so it was time to sort it out.

However, there is no rush for the time being, you can search for it slowly later.

"In addition, people from the First Quanye Bank also called and asked when it was convenient and they came to visit."

"The First Quaternary Bank?" Shirakawa Kaede was a little surprised. "These financial snouts are more effective than dogs."

"Puff~" Hearing Shirakawa Kaede's complaints, Kobayashi Asuka couldn't help laughing.

"It's so rude." After laughing, she gave Shirakawa Kaede a angrily rolls her eyes.

"I feel that they have a better understanding of Shirakawa Electric's business situation than I am," Shirakawa Kaede shrugged.

This is no longer a bank that has proposed to visit him. Financial institutions such as Changyin, Japan Trust, Nomura, and Yamaichi have contacted Shirakawa Electric.

"Schedule it next week." After thinking about it for a while, Shirakawa Kaede pushed the time to next week.

Although they are very busy, they should meet these banks.

Especially when doing business, if you have a sip of milk at a critical moment, you may be able to bring you back to life.

"Hai" Kobayashi Asuka nodded and wrote down. As soon as the summer vacation comes, she will almost go to Shirakawa Electric to work full-time.

He said he wanted to accompany her on a trip, but he still couldn't make it.

But he owed Kobayashi again, and Shirakawa Kaede muttered in his heart.

…

The second half of 1980 is destined to be a good harvest of Shirakawa Electric.

The launch of Walkman and Handheld Machines has not only enriched Shirakawa Electric's product line, but also greatly enhanced the company's popularity.

Because consumer electronics manufacturing companies are aimed at the public, once their sales become popular, their influence will spread rapidly.
To be continued...