Author: quiet thoughts

Let me tell you the most obvious change that Hongchuan Electric's portable CD player has brought to the record market. It is that more and more record companies are paying attention to CDs.

Before, did everyone observe the brand-new music medium with the intention of watching the excitement, or waiting for the reaction of the first person to try it?

Now Hua Nao Chen Feng, who was the first to test the waters, told them that CD records seemed to perform much better than expected.

The initial record of 80,000 copies is not something that can be achieved with just one song.

According to the normal sales rules of the record market, that CD single will most likely sell more than 500,000 copies within half a year, and it is expected to reach 600,000.

Sales volume of 600,000 is definitely an explosive result. Even the top artists cannot guarantee that their sales volume will be 600,000.

It's only the early 1980s, and 300,000 yuan can be considered a big hit.

The record market at this time is different from the 1990s, when sales could easily reach one million. The gold content of 300,000 is already very high.

And if it is a newcomer who has achieved this achievement, let’s not talk about the role of his popularity and marketing.

The industry generally believes that Hongchuan Electric's CD player is one of the factors that make it more expensive. In addition, the low price of CD records is also the most intuitive reason to attract people to buy it.

A piece of vinyl usually sells for about 3,500 yuan, and Sony's CD album has dozens of pieces of music, so the overall price is 3,800 yuan.

But Hongchuan Electric is not in a hurry to cram songs into the CD, even though it can store a total of 74 minutes of music.

Hongchuan Electric rejected Warner's request and rejected the single. In addition to an A-side song "Second Love", there is also a C/W song "J in the Mirror".

That means the total duration of all the songs on that album is less than 8 minutes, which is less than 10% of the total capacity of the CD.

This seems a bit wasteful to ordinary people. After all, the production cost of a CD is 20 to 30 yuan, which is fixed regardless of whether it is filled up or not.

And if it doesn’t waste such a large capacity, it also can’t show the world its super long time. Sony crammed 74 minutes of music in one go.

Due to the increase in appearance, the price will naturally increase, so Sony set a price of 3,800 yuan for it.

Yes, compared to vinyl, the price is 300 yuan higher, but there are a lot more songs.

Comparing it like that, the price seems to be a good deal. After all, the price is not much different, but there is more music to enjoy.

Buluo Hongchuan Electric did the opposite. He ignored the long capacity of CD records and played the songs he wanted to play.

The price has also plummeted, with a retail price of 1,500 yuan, and the CD player package is very cheap at 300 yuan.

Neon people who have listened to music for so many years have never enjoyed such low record prices.

But the sound quality of CDs is better than that of cassettes and vinyl, without any background noise.

With such a clear contrast, why not buy a CD and give it a try?

However, Akina Nakamori’s third single has a super high initial sales of 80,000 copies.

So with a selling price of 1,500 yuan, will the record company make a profit?

There is no doubt that profit is inevitable.

The record cost alone is less than 30 yuan, which guarantees the profit of the record company.

The discount price at CD factories generally does not exceed 200 yuan per CD. This is probably because CD production technology has just emerged and the production technology is not fully mature, so they charge such a "high price".

When the process improves in the future, the cost of CDs will continue to decrease, and the discount price will also decrease accordingly.

But even if the pressure price of 200 yuan is removed now, the record company can take away about 54% of the remaining 1,300 yuan.

Then the record store takes another 30%, the publisher and producer 10%, and the rest belongs to the composer, lyrics, and singer.

Among them, as a singer who just sings, the lowest score is less than 1%~

All in all, the record company can get at least 700 yuan for the entire CD.

Excluding the fixed production fees and publicity fees, the rest will make a net profit.

Compared with the previous vinyl, there may be a little less people getting the legs. But not too much less, after all, the cost of vinyl is high.

Bu Nao Record Company saw future business opportunities in CDs. Those compact records were very cheap!

Cheap price is the biggest sales tool.

Not only are CD records cheaper, CD players are also cheaper than vinyl record players.

From a long-term perspective, regardless of price, sound quality, or portability, the CD market must be broader than vinyl.

In this case, is it possible to test it out a little and start trying the CD market?

Because of this idea, not only Sony Records, but also Universal, EPIC, JVC and other record companies began to plan to release their own CD records.

Among them, overseas record companies are the most positive, and their attitude towards accepting new things is much more optimistic than Neon's local company.

After all, Akina Nakamori’s single came first, and everyone was eager to sell 80,000 copies in the first week.

In such an atmosphere, as early as the second week, some record companies had already announced plans to release CD records in the future.

Of course, if we were talking about the fastest speed, it would be Hua Nao Chen Feng.

At the end of October, Hong Chuanfeng and his assistants came to the headquarters of Huanao Chenfeng near Beiqingshan in the port area.

Come over tomorrow to talk to Warner about that cooperation, and also accept the invitation of its executive director Naoto Chida to visit.

Just entered the gate of Huanao Chenfeng, except for the reception staff there.

The CEO, Naoto Chida, or President Sang, personally stood in the front lobby to greet him.

"Chida-san, you're so polite. How could that cooperation have achieved such results? It would have been possible if everyone had worked together.

I would like to congratulate you, you will have another newcomer with unlimited potential making his mark in the music industry."

"Haha, it turns out that cooperation with Hongchuan Electric is an extremely wise choice." Naoto Chida has been studying and working overseas in his early years, and only returned to Neon in recent years.

He is either the head of Neon Division appointed by Warner Headquarters or a foreign investor in the internal debate.

Because I have lived overseas all year round, my personality is different from that of Neon people, who are much more enthusiastic and cheerful.

Also because he has been influenced by the purest capitalism, he also pursues the principle of profit.

The previous misbetting agreement between Hongchuan Electric and Huanao Chenfeng was signed based on his proposal.

At this moment, Chida Naoto enthusiastically held Hongkawa Kaede's hip and shook it, "Also, speaking of the newcomer, maybe someone would like to express his special thanks to Hongkawa-san."

As soon as he finished speaking, a girl wearing a scarf emerged from the crowd.

When she smiled while holding the bouquet, her big front teeth were particularly prominent and she looked a little silly.

Hey, who is that fat girl? Hongchuan Feng looked at the girl walking forward curiously, and secretly wondered.

"Hongchuan-san, thank you so much for your care. He will definitely work harder in the future and will never be able to live up to Hongchuan Electric's kindness."

After saying this, the girl sent the bouquet forward in her legs, then bowed her head and remained motionless in that posture.

Well, Hongchuan Feng seems to know who she is.

Just as she stretched out her legs to take the flowers from the wrong person, the girl suddenly seemed to remember something. She raised her head and said, "Wrong. Is he Akina Nakamori? Please take care of me!"

The outstretched leg paused slightly, and Hongchuan Feng burst into laughter. Soon, he took the bouquet naturally and bowed politely.

"Please keep working hard~"

"Hai!" Nakamori Akina responded crisply.

Handing the flower in his lap to the assistant beside him, Hongchuan Kaede turned to greet Chida Naoto next to him.

To be honest, he almost didn't recognize that future queen. Why was Akina Nakamori so fat at that age?

Hongchuan Feng thought about something again in his mind. His baby-fat face looked like it had never grown.

Well, in that regard, my own little tiger teeth can be even more ruthless.

I wonder if the fate of that wrong "old enemy" will be entangled in the future, but Hongchuan Feng is too lazy to care about those things.

He didn't want to get involved in the affairs of the art world, especially the affairs between women, which was not what he was good at.

When Bu Nao talked about Little Huya, she had ignored him for two days.

As for the reason, it's not because of the fat dish in front of me.

The things inside... let's forget about it and talk about it in a month~

Watching Benikawa Kaede and Chida Naoto leave, Nakamori Akina returned to her dull and silly look.

"Agent-san, that Hongchuan-san is so young, why does he look like a student~"

"Akina, be silent!"

Regardless of the mutterings behind him, Hongkawa Kaede had already chatted with Naoto Chida about the future of the CD market.

"I have to say that Hongchuan-san's vision is admirable. The new CD player is very promising and will become the mainstream device for people to listen to music in the future.

More convincingly, Hongchuan Electric's portable CD player is really great. Although Sony's big ones are good, they can't be stuffed into a backpack."

Naoto Chida was impressed by Hongkawa Electric's move to miniaturize CD players, and he admired it very much.

Since the advent of the Walkman, people have become more accustomed to and prefer the way to listen to music anytime and anywhere.

It’s convenient, privacy-focused, and looks very technological, so there’s no reason why the public wouldn’t like it.

Even in Naoto Chida's view, the important task of popularizing and promoting CDs in the future will most likely fall on Hongkawa Electric.
To be continued...