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Chapter 298, the oppression of electricity(1/2)

Of course, Masahiro Origuchi needs time to think about it, and he is not sure how much Tao Zhiming is prepared to swallow JUNIANA' TOKYO.

According to his current situation, this dance hall can earn more than 100 million yen in a year.

Of course, this part of the money is actually a lot more, which should be given to the people who supported him in the first place.

Tao Zhiming asked him to think about it carefully, discuss it with the financial backer, and then went to find Yosuke Ueno.

Newcomers like Takehiko Inoue felt uncomfortable and intoxicated by the laughter and laughter of the escort girls who were standing close to each other, and then he actually chatted with them seriously and listened to their stories.

When Tao Zhiming arrived at the place, he said: "Don't be so formal. Good works require life experience. Just relax and drink together and chat."

The waiter looked at Tao Zhiming with bright eyes and said with a smile: "Maybe I need a little more wine."

Tao Zhiming laughed after hearing this: "Then get another bottle of wine. Inoue-kun, after you relax, you will have more energy tomorrow!"

He is not worried that these authors will be addicted to these things in the future. Even if such activities are not organized, the young and energetic people will still be fascinated by the world of flowers for a while when they come to Tokyo.

On the contrary, when they come here and see the other side, they will also understand the energy of success and wealth better.

It's just a dance hall, not a custom shop.

Tao Zhiming stirred up the atmosphere here, paid for the food and let them relax, and then went back to the creative space. He specifically asked not to bring anyone back, and left with Yosuke Ueno.

Ueno Yosuke was in a rather excited mood.

Because Tao Zhiming said that during this period, the idea proposed by him was finally implemented well, and now the framework of dimensional culture has been established, so he should be rewarded and fulfill the original agreement.

Fun place!

In his opinion, besides custom shops, there is no other place that is more fun than WanderDance.

Tao Zhiming took him to the entrance of Suying Shrine, and Ueno Yosuke looked at the inconspicuous place without even a signboard with a puzzled look on his face.

Miki Kono, who had already received the call, was still waiting for them on the first floor.

Ueno Yosuke was even more confused when he looked at the place that looked like an izakaya, but now he was much calmer after all and didn't say much.

"Sister Mei Ji, let's have something to eat and chat first." Tao Zhiming's mouth was very sweet.

Miki Kono was aware of his energy, so she bent down and said, "If Mr. Tao needs anything, just call me."

After saying that, he left.

"What exactly is this place?" Ueno Yosuke asked as there were only two people left.

Tao Zhiming chuckled and didn't tell him first. Instead, he started talking about business: "You said you are in big trouble now. What did you mean?"

"...Do you want to talk about it here?" Yosuke Ueno looked around, "I'm going to tell you in detail tomorrow."

Tao Zhiming said seriously: "I am happy to see that you think you are in big trouble, and I also want to know what countermeasures you have. So let's see what your considerations are, and then what kind of treatment will you enjoy tonight."

Yosuke Ueno had a question mark on his face: "Salary?"

Tao Zhiming smiled and remained mysterious: "Tell me, what happened."

Ueno Yosuke could only suppress his doubts and sorted out his thoughts before saying: "In the beginning, you planned and launched a proposal campaign at Dentsu. Not long ago, our Dimensional Culture planned another theme conference and also participated in it.

A batch of advertisements. Logically speaking, the cooperative relationship should be quite good. But when it comes to the advertising resource agency of our Dimensional Culture Future Magazine, the conditions they gave are very harsh."

"Dentong..." Tao Zhiming picked up the wine glass and drank silently.

"I did a very careful research." On the one hand, Ueno Yosuke was afraid that his understanding was not deep enough, but on the other hand, he also wanted to show that he was serious about it. "Simply relying on our strategic cooperation department to develop the advertising market, in Neon is

It’s unrealistic. In this industry, Dentsu is the most powerful. The trouble is that because they also have strong advertising planning capabilities, advertisers directly entrust them with the food promotion and let them do the advertising.

Creative planning, advertising production and placement.”

Of course Tao Zhiming knew about the behemoth Dentsu. To a certain extent, because from the perspective of advertising, they had control of the source of advertising funds. Coupled with the strength of publicity planning, Dentsu could even submit submissions to advertisers.

There are different plans to choose which celebrities to use and which media to place them on.

It is conceivable that after years of accumulation, Dentsu has established close cooperation with many major media resources, and has also established a strong degree of trust with well-known brands that need advertising.

In fact, if it continues to develop, Dentsu will even become the advertising company with the strongest revenue in the world. This is of course also due to the special environment of the neon market, which makes Dentsu's domestic base large enough to become a behemoth. This

A behemoth, not only dominates the advertising industry with one hand, but can easily obtain most of the best advertising resources, and can even win events as high as the opening ceremony of the Tokyo Olympics.

Of course, by the time Tao Zhiming was reborn, the Olympics had not yet been held, and we didn’t know what Dentsu had done in the end.

Not to mention the magazine kingdom planned by Dimensional Culture, the entertainment power that WanderDance wants to cultivate cannot be bypassed by Dentsu. Celebrity advertising, endorsements, marketing activities, and various large-scale entertainment industry activities are all behind Dentsu.

hand.

It can be said that although Dentsu itself was not a consortium before the war, it has become an extremely influential consortium due to special needs after the war.

Ueno Yosuke continued: "Of course the market is not entirely occupied by Dentsu. We can also choose other advertising agencies to cooperate, but the revenue effect will probably be greatly reduced. But what Dentsu proposed this time is

The complete exclusive agency agreement and the required publication price discount have also reduced our profit margin to almost nothing. Even if we are a magazine with a small circulation, this situation does not require a cooperative attitude."

Tao Zhiming thought deeply and said: "Even if you know my influence, don't you think highly of the future of our magazine? Or is there something else going on..."

There is no doubt that normally by seizing one of Dimensional Culture's income sources, this new club can indeed be controlled.

Of course, Dimensional Culture can also build its own planning and advertising sales forces, but the efficiency of division of labor and cooperation in modern industries is different.

As long as everyone can make money, it is most reasonable to let professional people do professional things.

Dentsu naturally has reasons now. The circulation volume of the renamed "Game Dimension" and "Music Dimension" is not very large. At least in Dentsu's advertising resource system, they are on the fringe. And "Comics Dimension" is even more continuous.

The first issue is still in preparation.

In this case, it is natural for Dentsu to demand more. However, as Yosuke Ueno said, cooperation means at least everyone will make money. Such conditions are not a cooperative attitude.

Ueno Yosuke said: "We have harmed the interests of Hitotsubashi Group this time. Shueisha has lost several elite talents, and some authors will no longer renew their contracts with Shueisha after their contracts expire. They must also know it. It should be

Was it the Hitotsubashi Group and the Akayan family who now own Shueisha?"

"I'm afraid so." Tao Zhiming smiled, "Then what countermeasures do you have?"

Yosuke Ueno thought carefully, and then said: "To solve this problem essentially, of course, we still have to have enough circulation for our magazine to become an important advertising resource. At that time, even Dentsu had to be equal to us

Although I have this confidence, it will take time. The current situation is not a difficulty that I would encounter in normal operations. It is because of you."

Tao Zhiming nodded: "It's reasonable to pass the blame to me. After all, it's for me."

"...I don't want to blame you, I just think that you must discuss this matter together." Ueno Yosuke said helplessly, "After all, I don't know some of your things. My current thinking is,

We cannot afford to suffer this loss. Even if we give the advertising agency rights to other companies first, we cannot put ourselves in a situation where the starting point is particularly low in future negotiations with Dentsu."

Tao Zhiming smiled and asked: "Then how can we ensure that other advertising agencies can bring enough advertising revenue to Dimensional Culture?"

"It's still a question of the magazine's popularity." Ueno Yosuke said, "I want to create a professional image for both "Game Dimension" and "Music Dimension", so I want to set up a Q&A with prizes in each issue. The prizes are related to games and music.

Relevant physical objects. As the head of the magazine business department, Ogino-kun has proposed some methods and will establish a contact system with manufacturers to help them release the latest information."

Tao Zhiming listened, knowing that he hadn't finished speaking yet.

Ueno Yosuke paused, as if he was worried, but he still spoke: "If you want to greatly increase the popularity of the magazine, there must be a better way. I remember you mentioned using events and activities for publicity before.

In these two magazines, I asked everyone to provide ideas, and we discussed several methods together."

"Tell me about it."

""Game Dimension", I suggest setting up an independent game production fund. Through buyout, we can fund the start-up of people or teams who want to develop games. We will not monopolize the rights to their subsequent works, but only target game ideas approved by editors. This

There are certain risks, but it will trigger discussions throughout the industry."

Tao Zhiming shook his head: "Currently, excellent games are mainly developed by mature teams. The success rate of such individuals and teams that have just started is too low, and readers also know that there are too few good games to be found."

"The second one is for players. I want to try to hold a game competition, sign up through magazines, and provide prizes. The games selected are all very popular games now."

Tao Zhiming was noncommittal: "Go on."

"The third one is also from "Game Dimension". The plan is to focus on how to conquer the game, and set up a guide reward like "Comics Dimension". In addition to paying royalties for publishing guides in letters from readers, there will also be an annual guide competition.

Award selection.”

Tao Zhiming thought for a while and said: "It is enough to increase the reward for the guide. The annual guide award is not necessary. A truly excellent guide needs pictures and texts. It is too difficult for readers to take just the right game pictures. Game competitions are okay, but not online.

It will be held next time. Later, I will continue to talk with East TV to see if it can be planned to become a TV show, and we will sponsor the title and provide prizes."

Seeing his approval, Ueno Yosuke was in high spirits: "As for "Music Dimension", the best way is of course to continuously invite well-known singers, hold small fan meetings at WanderDance, and sign albums on-site, and our latest

An issue of the magazine can serve as an admission ticket.”

"...I'm afraid you don't know how expensive it is to invite famous singers to hold a fan club." Tao Zhiming complained.

"Then the second one..." Ueno Yosuke didn't take it seriously, "It's the music festival you mentioned. From now on, we will announce the hosting of this music festival in a high-profile way, and then through continuous publicity, let everyone vote for the singers and singers they want to see.

Listen to the songs. Let the advertising agency officially start planning this event and continuously announce the progress of the music festival. Of course, it is best if you can rely on your own influence to confirm at least three to

Five heavyweight performers.”

"Any more?"

"...The third one is to use President Takeda's tape resources and WanderDance's album recording resources. We selected the ten most wanted albums mixed with different singers' hits through magazine readers and purchased those songs.

After the copyright, an issue of "

Music Dimension Annual Special" is divided into ten editions. Each version contains an album tape, and then a special introduction to the songs and singers in the album, and comes with the singer's signed photo. A complete set of ten special editions

, you can also collect gift boxes for special mail order.”

Tao Zhiming smiled: "Concerning the "Music Dimension" plan, every cost is very high."
To be continued...
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