214. Great Change

After Liu Zhiping's explanation, the concept of the platform became much clearer.

Just like the [game platform] that Cao Yang asked Liu Guangran to do now, this thing is a platform used to connect producers (game manufacturers) and consumers (players).

As long as this platform exists, by continuously serving game manufacturers and consumers, the platform can grow and develop, and the number of users and producers based on this platform will also increase.

Therefore, Liu Zhiping highly recognized Cao Yang's concept of making [Game Platform].

When Cao Yang did not call the chess and card hall the chess and card hall, but the Aier game platform, Liu Zhiping was in his heart with ten thousand slaps!

He thought Cao Yang was simply a genius, and this concept was simply too advanced.

It was also the concept of Cao Yang’s game platform that opened up Liu Zhiping’s thinking at once.

Many bigwigs in the future are keen on building platforms.

For example, Alibaba’s e-commerce platform provides connectivity services for sellers and sellers, thus accumulating a large number of customer groups.

Meituan Takeout and Ele.me provide connectivity services for food producers (restaurants) and food consumers (dryers), thus accumulating a large number of users and merchants.

Didi Taxi provides connection services to service providers (car drivers) and service consumers (passengers), and has also gained huge users and service providers.

The platform is a very violent and two-way business model. Once it is built, it will be difficult for the upstream and downstream to leave it.

These are more typical platforms.

There are also some not so obvious platforms—

Is a mobile phone a platform?

Of course, mobile phones are platform. The products provided by mobile phones have more connections with consumers. Any software and service content on mobile phones can be said to be based on mobile phone platforms.

Is a gaming console a platform?

Of course, game consoles are also platforms. Its function is similar to that of [Game Platform]. Because the functions are relatively single, they only provide connection services between game products and players.

The concept of a platform is not singular. It is possible that the platform itself is also a commodity, and this commodity may also be built on another platform.

Just like the mobile phone platform, it itself is a platform used to connect to the Didi platform.

Alibaba's e-commerce platform may in turn become a mobile phone sales platform.

QQ may be a platform built on multiple platforms such as computers and mobile phones...

They intertwin and connect with each other, transforming their identities as needed.

This is Liu Zhiping’s platform ecology concept.

It can be said that when he proposed this concept, he had already said almost everything he would do in the next few decades.

With this concept, it is actually much easier to find the platform in the middle.

As long as there are producers and consumers, you can find the right platform to be used.

You don’t need to create something out of thin air and think about some ideas that may be [making money]. You just need to observe and discover, find out the platform, and then fuck him, and you can easily succeed.

When Cao Yang heard the platform ecosystem proposed by Liu Zhiping, he was so surprised that he couldn't speak.

There were many things I couldn't figure out before, but now he has figured them out.

Where does so many innovations come from in the world? They just follow demand.

While listening to the lecture just now, many thoughts had quickly emerged in Cao Yang's mind-

E-commerce platforms, mobile phones, Ele.me, Didi taxi...

The key is which one to do first.

Many platforms are very expensive.

"Then what kind of platform do you think we should build first now?" Cao Yang asked with a smile.

Liu Zhiping thought for a while, "My suggestion should start with the Internet information and cultural products."

"Hmm?" Cao Yang looked at him and waited for the following.

"In terms of information, QQ is a good platform. Another information platform I can think of is to establish Bomi's own portal website," said Liu Zhiping. "The portal website is an information platform. The product content provided is news and information query, and the service object is to satisfy users' desire for information."

Um.

Cao Yang nodded.

He still agrees with Liu Zhiping.

"What then?" Cao Yang continued to ask.

"One more thing is, I wonder if it is possible to establish an information platform that provides information by users. Information is a product and users are people who are eager for information."

"Hey? This idea is good." Cao Yang praised.

Starting from information and then subdividing information, there are several platforms that can be created.

The first type can be called the B2C model, which means that the products are provided by Bomi, and the consumers are the general population. This is the first type mentioned by Liu Zhiping, such as the portal website. Bomi needs to set up a media department to find people to run related news information.

This method is actually laborious, but the benefits are also obvious, that is, in addition to providing a platform to master traffic, Bomi can also master the right to speak.

The right to speak is too important for enterprises, especially capitalists.

When necessary, this is a weapon of public opinion.

So Cao Yang agreed with Liu Zhiping's statement that he wanted to build a portal website, and it did not require much technology. Now there are three major portal websites in China.

Sina, NetEase, Sohu, one more Bomi is nothing.

Penguin came from behind in his previous life, and he could also build the Penguin's portal through QQ push.

The second information platform is the C2C model mentioned by Liu Zhiping. Users play both producers and consumers. This kind of thing is equivalent to the later Baidu Tieba and Zhihu...

There is nothing to say about this.

Must do it.

And it is easy to make and has a high cost performance.

"Is there any more?" Cao Yang continued to ask.

"If a game is a cultural product, then I think other cultural products can also apply the game platform model, such as... novels?"

Liu Zhiping bit his lower lip and said with difficulty. He felt that Boss Cao was constantly digging out the ideas in his brain, and wanted to hollow out and squeeze him dry.

"Um?"

After Liu Zhiping's reminder, Cao Yang's eyes lit up.

This is good.

Shanda is gone now, Penguin has been acquired by Cao Yang, so it would be a pity that Singularity Chinese Network would not be able to win it.

This thing is not only a very good platform, but also a large IP library. In the future, many games, animations and films can come from here.

Um.

Need to collect.

We must acquire Qidian Chinese.com.

The future China Literature Group is already waving to Cao Yang.

"Is there any?" Cao Yang continued to ask him.

"Well……"

Liu Zhiping sips of old blood.

I feel like my brain is hollowed out.

"Maybe... movies and television?" Liu Zhiping answered tentatively, "Novels, text information, games, movies and televisions, animations, all belong to cultural products, and we can fully provide corresponding platforms around them."

"But now the film and television platform is limited by the Internet, and it feels difficult to do it." Cao Yang frowned.

According to the platform concept proposed by Liu Zhiping just now, film and television platforms can be roughly divided into online and offline categories.

Needless to say, offline is nothing more than a cinema chain. As long as the cinema chain is laid out, the film must be released here and the audience must enter the cinema to watch.

However, the problems caused by laying a cinema chain are very direct—

money.

This is a matter that requires a lot of money to build, and you have to find land and build...

Therefore, many Internet companies do not get involved in this area because it is really difficult to reach in.

The reason why real estate developers are more suitable is that they solved the problem of [local] from the beginning.

Another platform is the online movie platform.

The online methods that ordinary people think of are probably iQiyi, Penguin Video... This category is considered PCG mode, video, movies, TV, animation... they are all provided through various manufacturers, and the audience pays to watch.

The most successful thing in the world is an online video platform called Netflix.

It benefits from a large number of high-quality platforms that broadcast exclusive films and TV series.

So if you want to do this, it is not only a problem with the platform itself, but also a large number of high-quality video products.
To be continued...