Chapter 216(2/2)
Judging from the current domestic Internet access speed, it may be a little short of time to build an online streaming platform. It will take a few years to wait until the fiber optic technology is more mature and the network speed can be steadily increased to more than a few megabytes. At that time, it is more suitable to promote a streaming platform.
There is also a type of online streaming media platform, which is the UCG model, that is, the users themselves provide film and television products to other users, that is, the future short video platforms, such as Douyin, Volcano Video, and Penguin Weishi...
Like the above situation, it depends on the development of the network.
"Is there any?" Cao Yang continued to ask Liu Zhiping with a smile.
Mom!!!
Are you a devil?!
Liu Zhiping felt that his entire brain had been hollowed out.
"Well...this is probably what I can think of at the moment."
It is not easy for him to propose a platform ecological strategy. What remains are actually some more detailed work. How to find the next product? Liu Zhiping has provided a method, and then someone needs to be arranged to conduct investigations and research in this area, thus creating development needs.
It is not easy for Liu Zhiping to provide so many valuable ideas in a short period of time, and he himself has never thought of so many scalable things.
Cao Yang frowned, and he almost felt something in his heart.
What Liu Zhiping can see now is the current supply and demand environment, which is also considered based on Bomi's current situation.
It is difficult for him to see the future, such as Ele.me, Meituan, Didi... and other large platforms, so the opinions put forward are relatively down-to-earth.
In other words, it is still limited by personal experiences and cognition and the general environment of the times.
But this methodology is a good thing. Through the methodology provided by Liu Zhiping, Bomi will not have to worry about product development for a long time in the future.
Moreover, Cao Yang agrees with his platform ecological concept. If he continues to follow this path, there will definitely be no problem.
The problem is just-
No matter which platform path you take, Cao Yang will kill a future industrial giant.
That's all.
"Yeah." Cao Yang agreed with his idea, "Then please make a plan for the future. Let's find some time to hold a meeting with the senior executives."
...
Liu Zhiping's arrival can be said to have had a drastic impact on the entire Bomi and the companies under Bomi.
Throughout April, Bomi was completing the adjustment of its internal industrial structure.
Cao Yang first brought the plan given by Liu Zhiping to Xiao Ma Ge’s team to discuss the merger of Penguin to Bomi.
At the beginning, Xiaoma Ge's team showed great resistance and resistance.
After all, Penguin was founded by Wuhu General, and Xiao Ma Ge brought it up by himself. Although Cao Yang was the absolute controlling shareholder of the company before, because Boss Cao's main focus was on Bomi, Penguin was equivalent to autonomy.
Brother Ma has a high degree of autonomy.
Once the penguin merges into Bomi, the penguin will only become a subordinate department under Bomi, and everyone must make concessions to the company-level strategic arrangements.
This is actually hard to agree with.
However, with his perfectly illusioned and well-developed plans, Liu Zhiping successfully allowed Brother Xiao’s team to accept the merger plan through various interests and strategic explanations.
In fact, regardless of whether Xiao Ma Ge’s team agrees or not, Boss Cao will do this.
Today is different from the past. Penguin has now developed an absolute monopoly in the instant messaging industry. Even if Brother Ma’s team takes the blame and runs away, Cao Yang doesn’t have to worry about the storm they are causing outside.
So Cao Yang has actually done his job to sacrifice Xiao Ma Ge’s team to do this.
Once the company's strategy is formulated, everything must be concessions and implemented in place, so that the strategy will be meaningful, otherwise it will become a piece of empty talk.
Fortunately, Xiao Ma and his team were quite rational in the end. When they heard the platform ecosystem proposed by Liu Zhiping, they actually understood it-
Boss Cao is going to do something big!
This pattern is even more grand, not limited to any small industry, Penguin or Bomi Game. Penguin returns to Bomi in order to make the future industrial layout possible and make the company larger.
Moreover, after Brother Ma and his team returned to the General Office, they were still managing Penguin, and they could also obtain the corresponding shares of Bomi according to the current valuation.
In fact, everything is positive.
So the team of Xiaoma Ge finally chose to accept Liu Zhiping's proposal and stayed in order to create glory with Boss Cao.
...
In May, Bomi completed the merger with Penguin, and Penguin has since changed from an independent company to a business department under Bomi.
Penguin employees are converted into Bomi employees and re-sign the contract agreement.
This time it was the largest internal structure adjustment of Bomi in history. After absorbing Penguin, Bomi Company split the internal structure into:
Bomi Social Network Business Group: It mainly provides network-based social services and provides various service contents around social networking. Currently, it is led by Liu Zhiping’s college classmate Tang Daosheng.
In his previous life, Tang Daosheng was also responsible for Penguin's social networking business group, so Cao Yang had no objection to him this time.
QQ Business Group: Keep the original QQ and the business departments related to QQ. This area is mainly left to Brother Xiaoma. The reason why this area is retained is because the content of QQ itself is very large and it is also a relatively independent large module. Brother Xiaoma’s team has been responsible for this for a long time, and it is more appropriate to leave it to them to continue to manage.
Interactive Entertainment Business Group: Mainly operates game-related businesses, and is entrusted to Li Lanyun.
As one of the three musketeers of Xishanju, Li Lanyun was also an old man who joined Bomi a long time ago. Although he did not follow Cao Yang from the beginning, during his time in charge of the game, his understanding and love for the game were enough to assume this position.
Besides, apart from Li Lanyun, Cao Yang could not find a more suitable candidate.
Ai Xiaomi is still too young now, so let her experience for a few more years, not to mention that Cao Yang will have more important tasks to Ai Xiaomi in the future.
As for the new NetEase Ding Yingfeng, although he is very capable, he still needs time to prove himself.
Enterprise Development Business Group: mainly serves as a professional support department, providing professional support for companies and various business groups such as strategic planning, investment and mergers and acquisitions, international expansion, market public relations, etc.
At the same time, it develops a platform strategy, formulates a platform development plan, and provides corresponding platform services and industries around platform research and development. This area is currently under the responsibility of Liu Zhiping, and more platform products and platform departments will be continuously derived from this part of the content.
Liu Zhiping has been in an investment bank for many years, and he is very familiar with finance and investment, and has strategic thinking, so Cao Yang gave him the content of this.
Technical Engineering Business Group: The company's technical department mainly provides technical support for the company's various products. Liu Guangran is responsible.
Cao Yang and Liu Zhiping formulated this structure and independent of the technical engineering business department. In fact, it was the [middle-term strategy] proposed by Alibaba in the future.
The most important core demand is—
Don't re-engineer the wheels.
For example, when developing different game projects originally required to develop their own set of engines, the project volume was actually wasted, but everyone shared an engine, and each project was modified according to needs, which can save the waste of manpower and material resources caused by repeated manufacturing.
...
This time, Bomi's internal structure adjustment means that Bomi's organizational structure has changed from functional to BU business unit system.
BU business unit system: For different departments in a company, each department is a BUSINESS UNIT, not the name of a specific department. Generally speaking, it is a group or department that completes a thing independently, and some refer to a business unit.
Each business department began to carry out special project development and division of labor operations based on products. In terms of strategy, Bomi changed from a single game manufacturer to a one-stop life platform, entering the fields of games, advertising, search, information services, etc., and gradually leap from a growth stage to a mature stage.
Chapter completed!