Chapter 685: The Beyond Community, which is advancing by leaps and bounds
Lin Jae-san not only insisted on making the program "I Am a Singer", but also asked Park Dae-sung to make a plan as soon as possible. He hoped that this program could take over the vacuum time when there was no leader in music variety shows after "The Voice of China" and go online as quickly as possible.
It is best to come up with a complete preparatory plan after the Spring Festival and will be launched in mid-March at the latest.
In this way, after "I Am a Singer", the auditions for "The Voice" kicked off and could be seamlessly connected.
His preset is quite ideal, and it is very difficult to put it into practice.
The most difficult thing Diao Yuehan and Park Dae-sung to start is that they do not have a suitable cooperative TV station to make a program together.
Even if beyondd spends money to make a show, it is a problem which TV station to broadcast it.
Lin Zaishan also knew that this was a difficult problem, so he hoped that the officers of the beyond Variety Show Department would work harder to see if they could have a few more TV stations to talk to before the festival and see if there were any TV stations that could free up the prime time variety show for them in the second quarter.
Even if the other party is unwilling to pay, it is fine. Just provide venue and other hardware support, as well as provide certain resources in the circle to help beyond talk about participating singers, and then coordinate the advertising bidding.
It is no problem to spend money beyond unilaterally. As long as you can earn back the investment in advertising revenue in the future.
Lin Zaishan did this show not for money.
He wanted to give the first-line singers who had been depressed for several years an opportunity to re-express their strength in front of the public and convey the most beautiful music.
Programs like "The Voice of China" and "Singer and Writer" cannot represent the highest level in the Chinese music scene. Singers who can really sing have not yet surfaced.
Only when these backbone forces who have worked hard in the music industry for many years return to the public's vision can they truly support the Chinese music industry.
Moreover, after doing this show, Lin Zaishan has new goals and goals. He doesn’t have to participate in some messy announcement interviews to maintain his popularity as he does now.
He still wants to play programs that are practically related to music, show his best self to the public, and keep the music going forever.
In Lin Zaishan's opinion, beyond the preparation of "I Am a Singer" has already met many ready-made conditions. The production team of "The Voice of China" has been on the run for almost a month. This team is ready-made, just pull it over and make "I Am a Singer".
If Park Dae-sung is not very interested in this show, he can ask Park Dae-sung to re-group to be responsible for the production of the program he is more interested in, and to change to another producer to be responsible for the production of "I Am a Singer".
The framework of "I Am a Singer" is easy to set. Although the famous singers invited are not as obedient as newcomers, as long as they set the rules for them, they will be more professional than newcomers and make the program team more worry-free. They just need to give these singers the greatest support in terms of software and hardware. As for the music itself, just let the singers choose it themselves.
Lin Zaishan himself will definitely star in the first season of "I Am a Singer", and his participation will also be the strongest killer of this show.
There are many people in the music industry who don’t accept him. I’ll give everyone a chance to compete with him. He believes that many singers will want to come over and fight?
After the cooperation of the two programs "Singer and Writer" and "The Voice", beyond now has a good relationship with the four major record companies, especially with Guoyu.
Li Xiaoni's work focus this year will be on overseas markets, and there is a high probability that she will hold a global tour, so it is unlikely that Li Xiaoni will participate in the first season of "I Am a Singer", but the National Entertainment still has powerful singers like Wang Jiageng who can participate.
Hasn’t the National Entertainment always wanted to take Wang Jiageng to the next level? I came to the stage of "I Am a Singer" to practice and compete on the same stage with Lin Zaishan. I believe that I would receive support from the National Entertainment.
The Chinese and BM benefited a lot from "The Voice", but they all recommend newcomers. The famous singers under these two giants are sure to be jealous of them.
Now that we are going to hold "I Am a Singer", if these jealous famous singers get the chance, they will definitely come back to "I Am a Singer" to show their skills.
Arrow Target, the largest giant in the recording industry, missed "The Voice", and they will definitely not miss "I Am a Singer". As long as "I Am a Singer" sincerely invites you, I believe that Arrow Target will send many powerful singers to compete in this stage in the future.
Back then, Ma Tingting, a newcomer, failed to destroy Lin Zaishan. Now there is a better platform. Jaishan will inevitably send more powerful singers to challenge Lin Zaishan, and it is possible that even a great singer may be sent.
As long as there are four major record companies, Lin Zaishan firmly believes that this program can achieve results.
His own participation is the negotiation ace of this show.
While he is now in popularity, it is best to discuss cooperation with major satellite TV stations during this period.
When others' popularity declines in the future, it may be difficult to discuss cooperation.
So Lin Zaishan ordered beyond to implement the preparations for this new program as soon as possible. He even asked Diao Yuehan to assist the variety show department in operating the cooperation of this new program. In short, the faster the better. He can no longer wait to compete on a high-standard stage like "I Am a Singer" with stronger Chinese singers.
Although Lin Jae-san was in a hurry, Park Dae-sung always felt that it was not wise to hold such a program, but Lin Jae-san had already given a death order and he had to do so.
In the past few days, beyond the variety show department has begun to develop the planning plan for "I Am a Singer". While helping Lin Zaishan coordinate artist activities, Diao Yuehan is also contacting the leaders of major satellite TV stations and starting to talk about cooperation on this new program. But at present, the progress is not very smooth.
The chiefs or the heads of variety shows of various satellite TV stations are not fools, and they do it with all their support. It is true that Lin Zaishan is now very popular, but doing "I Am a Singer" without any innovation is to invite a group of big-name singers to sing and watch very cliché programs, which really makes people unable to see the highlights of such programs.
Everyone understands that Lin Zaishan wants this program to present the most authentic music feast, but just relying on music to attract the audience's attention. Is it possible to succeed in the market?
There are no less than three major TV stations that have already given feedback to beyond. They can collaborate with beyond. They hope that this program can have newer and more creative ideas in form, and do not stick to pure singing. It is best to have other gimmicks, such as allowing singers to participate in other competitions while singing to enrich the viewability of the program, so that the possibility of success is greater.
Park Dae-sung actually means this. You can’t just sing, it’s too old-fashioned.
Veterans like them who have been variety shows for more than 20 years can have a premonition that singing shows will definitely not work, and this is long gone.
But Lin Zaishan was very persistent. This new program only sings and never adds other messy links.
To be novel, you can make innovations in the voting process and add a more cruel elimination mechanism.
But let the singer compare anything else, forget it.
The singer's job is to sing. Their program must present the most authentic music. Apart from music, this program will never involve anything else.
The name of "I Am a Singer" is "I Am a Singer". If a singer wants to compare anything else, can he still be considered a singer? Just call it "I Am a Variety Showman".
Due to differences in production concepts, the current negotiations for "I Am a Singer" are not going well, which makes Lin Zaishan very heartwarming.
This kind of failure gave him the feeling that all insiders had serious lack of confidence in music, as if they could not support a popular variety show by relying solely on music.
Anyway, he has made up his mind this time and has to compete with this. Which satellite TV station can accept his music philosophy will he cooperate with?
If all satellite TV stations are not optimistic about such pure music programs, then they will find second-tier TV stations to cooperate with. In short, he will make a pure music program.
Internet entertainment in this plane is still relatively backward, and mainstream video websites have not appeared yet. Apart from TV stations, the audience has no other video channels to watch variety shows.
In a few years, when mainstream entertainment websites can attract enough viewers to watch homemade variety shows, Lin Zaishan will not have to bother with the TV station so much.
In the past period of time, the only thing that made Lin Zaishan feel more comfortable is that the development of beyond community is very prosperous.
After Li Xiaoni acquired the shares, beyond community acquired the alumni website and established a joint-stock company separately. The development speed was a huge miles a day.
At present, the headquarters of beyond community has been moved to Chang'an New Area, the core area of the Chinese Empire Internet.
Lu Dong and other persons in charge have been stationed in Chang'an to work.
After the beyondd forum opened registration, driven by Lin Zaishan and Li Xiaoni, the number of real-name registrations in the beyond community exceeded 10 million at the beginning of the year. Compared with the number of registered users alone, the beyond community is already one of the largest interactive communities in Greater China.
Relying on the trendy concept and interaction methods of updating, the beyond community has become the first choice for many young people to make friends and interact with friends.
The rapidly developing beyond community is like a crazy expansion of cornucopia, exuding tempting magic to all investors.
Nowadays, many venture capital groups at home and abroad are in contact with the beyond community and want to provide second round of financing for the beyond community.
Lin Zaishan doesn’t have to worry about these things about financing and development.
Lu Jun, the head of Li Xiaoni's Sunny Investment Fund, has applied for a new eO in beyond the community. It would be better for Lu Jun to discuss all these things.
Lu Dong, the former boss of the beyond technical department, is responsible for integrating the technical team of the beyond community. Lin Zaishan doesn’t have to worry about technical updates, they can do it all.
The only thing Lin Zaishan has to do now is to suggest that while Lu Dong develops and improves the beyond community, he should open a new sub-site for the beyond community, referred to as B station.
What this B website imitates is not the other person's tyrant, but the titter, which is meager, and it is necessary to form a micro-blog service website that focuses on mobile phone access.
Lin Zaishan attaches great importance to the construction of B station, because this will be a major weapon for the future self-media functions of beyond the community, an important means for these artists to break away from traditional media control, and an important channel for ordinary people to speak out to the society.
Since we want to make a difference in the Internet, the beyond community will copy Facebook and Twitter together, take the lead and leave others with no way out.
The beyond community is expected to raise 1 billion yuan in the second quarter of this year, making the development speed even more rapid.
The trend of the Internet changing the world is irreversible.
In the future, Internet companies will become the largest and most influential companies in the world.
Lin Zaishan dares not expect anything now, but he hopes that the beyond community can develop towards world-class Internet companies.
According to the current development trend of beyond community, it is not a fantasy to become a large enterprise with assets of over 10 billion in two or three years.
Although beyond Entertainment is now the largest shareholder of beyond community, beyond community seems to be an integral part of beyond community.
But it won’t take long to go, the beyond community after multiple rounds of financing will far exceed that of beyond Entertainment.
At that time, entertainment companies like beyond entertainment, which are traditionally based on music, variety show production and artist-run, will become an integral part of beyond community.
Beyond Entertainment will also take advantage of the Internet trend of beyond the community and use the Internet to change the traditional entertainment ecosystem.
Of course, that's all very distant.
At present, Lin Zaishan must first take the traditional path and make the beyond company a solid foundation in the entertainment industry.
In 2009, in addition to exploring variety show production, Lin Zaishan also wanted to set up a film investment and production department in the company to try to get involved in the film industry.
If we use Guoyu as a template, Guoyu was the leader in the idol industry and immediately went to invest in movies and production. Film and television production and investment made Guoyu a lot of money.
The successful listing of Guoyu later was thanks to the main business of film and television investment and production, which brought rich profits to the company.
If the record industry and idol artists are supported by it, the National Entertainment will not be able to enter the market at all.
Arrow targets are a typical example. They only rely on a single music industry. Even big players do not have the qualifications to go public. Their financial statements in recent years are really ugly and do not meet the conditions for listing.
Chapter completed!