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Chapter 1567 Acquisition of Converse

Wade, one of the best shooting guards in the post-Jordan era, nicknamed "The Flash", may not be as well-known as Kobe or James, but his ability is definitely among the top five in the league. Such a person has only been awarded the title for three years.

The endorsement fee of US$1.2 million is too little. It does not match his worth. In Lin Feng's opinion, it should be at least US$80 million over seven years.

However, what Lin Feng didn't expect was that Wade actually refused. When both Yao Ming and James agreed to become their spokespersons, Wade actually refused his seven-year, $80 million contract and chose to continue to execute it.

Converse's contract. This is absolutely unexpected by Lin Feng.

"Boss, when I was unknown, Converse chose me, so I am willing to fulfill my contract with it. When the time comes, I will consider the boss's company." Wade stood up and bowed slightly.

Lin Feng was helpless and waved his hand, signaling for the three of them to leave.

On the aisle.

"Dwyane, you are crazy. You actually refused such a generous contract from your boss, 80 million for 7 years, which is 50 times your previous advertising contract. This is 80 million US dollars!" James yelled.

In James's view, if it were him, he would definitely choose to sign. After all, the difference between US$1.2 million in three years and US$80 million in seven years is as different as clouds and mud. He feels that his good friend is really a bit smart.

So funny.

Yao Ming also had the same look on his face. In his opinion, the boss's contract is already generous enough, although it is not as good as the 7-year $100 million offered to James (the previous Nike contract was a 7-year $90 million contract), and it is not as good as his own 7-year, $100 million contract.

100 million US dollars (the previous contract with Reebok was 7 years and 50 million US dollars), but 7 years and 80 million US dollars are definitely in line with Wade's worth. After all, James holds the title of the strongest high school student in history, and there is no need to question the Chinese market behind him.

, so their endorsement contracts are a little higher than Wade's, which is very normal.

Wade shook his head.

"For me, money can be earned in the future. But credibility and loyalty are priceless." Wade said silently.

James shook his head, but Yao Ming looked appreciative. The cultural differences between the two countries were undoubtedly evident at this moment.

Inside the Houston Rockets office at this moment.

"Boss, do you really want to set up a sporting goods company?" Dawson asked.

Lin Feng nodded.

"Of course, Dawson, you see, I own the Houston Rockets, Tottenham Hotspur, Liu Xiang, and now Sharapova. If you don't set up a sporting goods company, wouldn't it be a big deal?

What a loss!" Lin Feng said.

Dawson nodded. With so many resources, it is indeed necessary to establish a sporting goods company. After all, the profits in this field are also quite large. Tell me, a pair of shoes costs only tens of dollars, but to sell them, it costs upwards of

A hundred dollars, or even hundreds of dollars, the profit is outrageously high. It would be unreasonable for Lin Feng not to make it. But there is a problem.

"Boss, it seems that all the players on your team have signed contracts." Dawson said, struggling with Lin Feng.

"I know! But this is not a problem for me. It's very simple. I can just pay the liquidated damages." Lin Feng said nonchalantly.

"What if we encounter Wade's situation again?" Dawson asked again.

After all, not every player will be moved by money. There are always some people who don’t value money so much. In this materialistic society, there are very few such people, but not none. In case Lin Feng is unlucky, some of his favorite spokespersons

They are all this kind of people, what should I do?

"Hey, Dawson, there's no need to worry about this. It's very simple, I just buy the company he signed with." Lin Feng chuckled.

What! Directly acquiring the company?! - Dawson was stunned. He fell in love with Lin Feng's seemingly crazy, but actually wise decision.

Yes, if the players don't agree, then just acquire their companies directly. This is a big problem for other companies. After all, mergers between companies involve many aspects. If one is not handled well

, there will even be a situation of 1+1<2, so it is rare for a company to acquire another company for a spokesperson. The cost is too high, and the risk is too high, so it is not cost-effective.

But for Lin Feng, none of this seems to be a problem. First of all, Lin Feng has money, a lot of money. Now the outside world conservatively estimates that Lin Feng has at least more than 30 billion US dollars in cash. 30 billion US dollars, which is enough to do many, many things.

Now. Acquiring some companies is no longer a problem.

Secondly, the so-called sporting goods company Lin Feng talks about is just a leather bag company. It currently does not have any brand, any products, or even the company headquarters or personnel. There is only Lin Feng, the president, and Lin Chiling, the secretary. So,

If Lin Feng didn't want to start over, he would have bought companies on a large scale, so there would be no harm to Lin Feng by directly buying companies, and he could also buy the players he signed, which was a double benefit.

"Boss, who are you going to acquire first?" Dawson asked.

Lin Feng smiled.

"Of course it's Converse! This old-brand sports shoe company has a market, a reputation, and it's not expensive. If you don't buy it, who will buy it!" Lin Feng said with a smile.

Dawson secretly praised it.

Converse, a professional basketball shoe manufacturer founded by American Moore-Converse in Springfield, Massachusetts in 1908, its main product is canvas shoes. Almost all canvas shoes in the world now come from Converse's design concept. In 1936,

It became the exclusive sneaker for the American men's basketball team. In 1996, global sales exceeded 700 million pairs. However, by 2004, although it was still one of the most famous sports shoe brands in the world, its market had shrunk to a large extent. It was once the world's number one sports brand.

The glory of shoes is no longer, it has begun to decline, and it has become a thing of the past. Of course, it is naturally replaced by Nike.

Lin Feng took the "Wings of Wind" and arrived at the Converse headquarters in Springfield, Massachusetts.

Compared to the Nike head office where you can’t see a pair of Nike sneakers, at the Converse headquarters it is just the opposite. There is a dedicated oversized room to hold every pair of sneakers that Converse has produced since its establishment. Entering this room is like entering a sneaker store.

World. Perhaps from this perspective, it also explains why Nike can replace Converse and become the largest sports shoe company in the world today.

"Mr. Lin, I wonder why you came to our company today?" Peter Converse, the current president of Converse, said with a smile on his face.

Most people are very kind to Lin Feng. After all, this person is not a good person. If you want to offend him, no one can bear it if he thinks about you. Therefore, although Peter Converse does not know that Lin Feng is

Why did you come to visit us this time, but the greeting ceremony was of the highest standard. You would rather offend the King of Hell than Lin Feng. This is the consensus of most businessmen at present.

"Peter, I can call you this. In fact, I came here today just for a deal." Lin Feng smiled and took out a contract.

"Peter, look, this is the purchase contract I proposed for Converse." Lin Feng handed the contract to Peter Converse.

Peter Converse frowned when he heard this, but he glanced at Lin Feng, thought for a moment, and opened it to read the contract first. Converse is a legacy passed down from his grandfather. Although it is no longer popular, things belonging to his ancestors cannot be taken lightly.

Discarded. Therefore, although Converse is now in trouble, Peter Converse has never thought of selling Converse. But facing the strong Lin Feng, he decided to at least take a look at this contract. Even if he did not agree, he would still give it to Lin Feng.

Feng has some face. Otherwise, Lin Feng is really going to get angry and he really doesn’t know what to do.

Unexpectedly, after Peter Converse opened it and took a look, he was a little stunned. He did not expect that Lin Feng’s acquisition conditions would be so good. The acquisition price of US$500 million was far beyond the current market value of Converse, and Lin Feng was still willing to

Bearing Converse's current debt of up to 120 million US dollars, plus the fact that after the acquisition, although he no longer serves as the president of Converse, he serves as Converse's special advisor, plus Lin Feng will not change the name of Converse, it can be said that this acquisition condition

It was so generous that Peter Converse couldn't find any reason to refuse.

"How is it, Mr. Converse, are you satisfied?" Lin Fengxiao asked.

Converse looked at it and stuttered a little.

"Lin...Mr. Lin, you...are you really prepared to spend $500 million to acquire Converse?" Peter Converse said.

Lin Feng nodded.

"Of course, it also includes Converse's debt. And you will be hired as the company's special consultant, and the name of Converse will never be changed," Lin Feng said.

Peter Converse burst into laughter. Lin Feng's generous conditions were frightening. Although selling it seemed a bit disrespectful to his grandfather, at least it would be able to continue Converse. The most important thing is to prevent Converse from going bankrupt. What's more, even if it doesn't go bankrupt,

Sold to Lam Feng, it seems that it will also be sold to other companies. Converse is currently in decline and is heavily in debt. Only through restructuring can it be reborn.

"Mr. Lin, I'm glad to reach an agreement with you." Peter Converse quickly made a decision and extended his right hand.

"Mr. Converse, you have made the smartest decision. I believe that Converse will flourish in my hands in the future." Lin Fengxiao said.

Peter Converse nodded. He also thought so, so he finally decided to sell the company to Lin Feng, otherwise he would be very sorry for Moore Converse, the grandfather who founded Converse.

At this moment, Peter Converse received a call, and his face suddenly turned ugly. He looked at Lin Feng, hesitating to speak, with a look of embarrassment on his face.

"What's going on?" Lin Feng whispered.

"Mr. Lin...oh, boss, Nike called to inquire about acquiring Converse." Peter Converse whispered.

When Lin Feng heard this, his eyes lit up, he stretched out his hand towards Peter Converse and took the phone.

"Hey, I said Perez, don't even think about Converse." Lin Feng laughed.

"Are you Lin Feng?" William Perez vaguely heard Lin Feng's voice on the phone.

"That's right! It's me. Perez, do you want to buy Converse?" Lin Feng asked.

William Perez frowned. He felt something was wrong.

"Lin Feng, what do you mean?" William Perez asked in a low voice.

"It's not interesting, it's just that from now on, Converse belongs to me, Lin Feng, and you, Nike, are a step too late!" Lin Feng chuckled.

William Perez was immediately shocked. He did not expect that Lin Feng would suddenly acquire Converse. What did this mean? It meant that Lin Feng had taken a very important step into the field of sporting goods, and it was a very long and powerful step.
Chapter completed!
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