Chapter 1568: Buy Reebok Again

Lin Feng did not expect that the acquisition of Converse would go so smoothly. He originally thought that Converse's president, Peter Converse, would be reserved and bargain a bit. After all, this is the world's most famous sporting goods company founded by his grandfather. It can be said to be a family company.

I didn’t expect that Peter Converse would sell it to me so readily.

In fact, there are two reasons why this acquisition became so simple; first, Lam Feng’s contract was so attractive that Peter Converse could not refuse it; second, Converse was indeed in decline and heavily in debt, and Peter-

Converse is not a business talent at all, but a design talent, so selling Converse is a very good choice.

The United States is different from China. In China, family businesses are usually never sold unless it is absolutely necessary and the situation is exhausted. Otherwise, it will be regarded as unfilial. In the United States, family businesses are not unsaleable.

As long as the brand name of the family business remains, or the company it founded can continue to operate, that is enough.

This is the difference between Chinese and Western concepts.

Therefore, Peter Converse believes that it is quite cost-effective to sell Converse to Lin Feng for US$500 million while retaining Converse's reputation. Moreover, with Lin Feng's ability, Peter Converse believes that Converse's future prospects will definitely be

Very bright.

Immediately, Peter Converse and Lam Feng attended the press conference together, announcing that Lam Feng had officially acquired Converse and became the largest shareholder of Converse.

Hiss! ——Many reporters were a little confused about this press conference. After all, Converse is a sporting goods company, and Lin Feng is an IT superman and sports madman. The two sides seem to be a bit incompatible. According to the speculation of many reporters, Lin Feng is the most

I just talked to Converse about the team's advertising and stuff. But I didn't expect that Lam Feng would actually acquire Converse and enter the sporting goods market. This was beyond the imagination of all reporters.

Looking at Lin Feng with a smile on his face on the stage, many reporters sighed repeatedly - nothing is impossible but unimaginable. For Lin Feng, everything is possible.

But now it’s exciting. In the sporting goods industry, Converse was the dominant company before, but with the rapid rise of Nike, it suddenly replaced Converse and became the leader in the sporting goods market. Other companies such as Adidas, Converse and other companies can only look up. Moreover,

With Nike's multi-faceted attacks, its position as the leader in the sporting goods market has been further consolidated, with almost no company able to compete with it.

In the eyes of the outside world, Nike's status may not be challenged by any company within ten years. Unexpectedly, a few days before this consensus was reached, a challenger emerged - Lin Feng. This is the strongest challenger.

.

Although Lin Feng has never owned a sporting goods company before and has never been involved in the sporting goods market, no one doubts that Lin Feng can overthrow Nike.

First, Lin Feng is rich. In this world, money makes it easy to get things done. What’s more, Lin Feng is not ordinary rich. His cash alone is conservatively estimated at 30 billion U.S. dollars. This is a figure that is enough to make Nike despair.

Secondly, Lin Feng owns the two best teams in the world - Tottenham Hotspur and the Houston Rockets. Both teams have the best players in two different fields, and without exception these players can become

The players signed by Lin Feng will definitely promote Lin Feng's sporting goods company. At the same time, I believe that Nike cannot compete with Lin Feng in terms of competition for players.

Third, Lin Feng’s first move was to acquire Converse, a long-established sporting goods company, which proves Lin Feng’s vision in the sporting goods industry. Acquiring Converse will be the best way to challenge Nike.

The global media immediately focused their attention on Nike. They wanted to see how Nike was prepared to deal with Lin Feng, a super challenger that suddenly appeared. In response to the curiosity of global reporters, Nike President William Perez held a press conference.

"Today, all of us have heard the news of Mr. Lin's acquisition of Converse. On behalf of Nike, I would like to express my absolute welcome to Mr. Lin's decision to enter the sporting goods market. Only competition can promote the progress of enterprises and the development of technology, and consumers will ultimately

It will also benefit from the competition. However, I disagree with some reporters who said that Nike will be replaced by Lin Feng's company. We at Nike have been making progress every year since its establishment, and we are finally where we are today.

The reason for reaching this position is not luck, but strength." William Perez talked eloquently in front of reporters.

Lin Feng did not answer the provocation in William Perez's flowery language, but responded with an acquisition - the acquisition of Reebok.

After acquiring Converse, Lam Feng acquired Reebok overnight.

Reebok, a company older than Converse, was first established in 1895. After a hundred years of development, it has become one of the most famous brands in the world. However, it is obvious that, like Converse, it has been overtaken by Nike. Today

Its position in the sporting goods market is already in jeopardy. Not only has its market share declined year by year, to about 12%, but its market recognition has also reached a historical low. It can be said that Reebok is currently at a low point in the company's history.

Faced with Lam Fung's US$4 billion acquisition plan, Reebok simply couldn't resist. After only a symbolic resistance, it quickly fell and officially became one of Lam Feng's sporting goods companies. Of course, Lam Feng is not just a sportswear company.

It is a simple acquisition of Converse and Reebok. At the same time, Lin Feng also ordered the two companies to reorganize. After the reorganization, the names of both parties will not change for the time being. They will still carry out comprehensive marketing as "Converse" and "Reebok", but the trademarks of all sneakers will be

There is an additional "wind" logo on it.

This "wind" logo represents the emblem of Linfeng Sports Goods Company, and also expresses the wish that all people who own shoes can run as fast as the wind.

Faced with Lin Feng's successive big moves, Nike really couldn't sit still. Especially, both Converse and Reebok were favored by Nike. However, Converse had already been acquired by Nike just as it was preparing to negotiate. As for Reebok,

The next step is even worse. Nike just took a fancy to it and was about to negotiate the price, but Lin Feng ended up buying it. You think it was a coincidence!

For all reporters, they only know one thing, the world is wonderful now. After Lin Feng enters the sporting goods market, Nike's king position will not be so stable, and the sporting goods market will cause a bloody storm. - They are looking forward to,

I hope that Lin Feng can turn the entire sporting goods market upside down, because only in this way will reporters have something to write about and readers will love to read it.

And Lin Feng has lived up to expectations. After acquiring Converse and Reebok, it took the shortest time to finalize some of the current spokespersons for "Lin Feng Sporting Goods Company". Seeing this list of spokespersons, Nike is in pain, because many of them are
Chapter completed!