Chapter 136 A sudden whim

Shi Yuzhu has always wondered why current online game companies do not make full use of the abundant resources at hand. Especially Lin Feng's "Second World", so far, has no income except for point card charges. Hundreds of millions of registrations

Users, the highest number of online users exceeding one million, this is a huge "wealth" in Shi Yuzhu's view. And this "wealth" can definitely be turned into real wealth.

There is no order of learning, only those who master first. Since Shi Yuzhu looks like he is tireless in teaching, Lin Feng is happy to be a "three good students" and ask this marketing geek for advice.

"Director Lin, I think that with the current popularity of "Plants vs. Zombies", you can completely sell its advertising time, such as the advertising time after the player fails to complete the level, or after the player succeeds in completing the level. Also, you can completely develop peripheral products, such as

T-shirts with plants or Q-version zombie avatars printed on them, or other lifestyle products. Also, the three 'goddesses' you launched can be made into adult dolls based on them. I heard that in some areas of Japan and Taiwan

, this kind of doll is very popular." Shi Yuzhu said a lot of ideas in one breath.

After hearing this, Lin Feng thought about it for a moment, and his heart brightened. He even admired Shi Yuzhu's method of extracting money.

"Also, you can authorize certain factories to produce these undershirts..." Shi Yuzhu and Lin Feng started talking about this. This discussion touched Lin Feng greatly, and also quietly changed Lin Feng's view on advertising and marketing.

cognition.

"Director Lin, see you next time." The two of them chatted happily and said goodbye reluctantly.

"Goodbye, Mr. Shi. Miss Shi, walk slowly!" Lin Feng lamented that he had learned a lot today. You can indeed learn a lot by chatting with these famous people. It would be better to communicate with these famous people more if you have the opportunity in the future.

Shortly after the three separated.

"Dad, why are you so enthusiastic about tutoring Lin Feng?" Shi Jing didn't understand why her father, Shi Yuzhu, was so enthusiastic and worked so hard to tutor Lin Feng today.

"Haha, we are partners, not to mention it is easy." Shi Yuzhu smiled faintly.

"Humph, it doesn't do any good. His prosperity is his family's business and has nothing to do with us." Shi Jing said unwillingly.

"You just don't have a long-term vision." Shi Yuzhu shook his head and criticized Shi Jing softly, "Indeed, we can't get any benefits for us by admonishing him this time, but we can win his favor. No matter what happens in the future

No matter what happens, he will always miss how good we were to him today. Besides, even if I don't point him out today, someone will point it out to him sooner or later."

"Huh, what do we want him to read?" Shi Jing was still unconvinced.

Shi Yuzhu shook his head helplessly. His daughter was good at everything, but she was too proud and spoiled by him. Fortunately, he was still in his prime and could work harder for her.

Lin Feng, will the future belong to you? - Shi Yuzhu was quite a bit sad. Today's remarks also lamented Lin Feng's strong upward trend. This young man grew up too fast, so fast that it was a bit scary, so he had to prepare for a rainy day.

"Second World", Dingdang.com, Qidian Fast Food Restaurant, Tomato.com, Qiming Chinese Network, and a club with over one million members are all amazing achievements. If he is given a few more years to develop steadily, he will definitely

Surpassing Li Ka-shing to become the richest man in China.

If you don't want to become an enemy with this kind of person, it's better to become a friend.

Now Shi Yuzhu doesn't know about Lin Feng's multinational interconnection plan, otherwise he would be even more surprised and horrified!

After Lin Feng returned to the company, he held an emergency meeting and conducted a detailed analysis of the various "money-absorbing" plans proposed by Shi Yuzhu.

After a detailed discussion, everyone made a decision.

At that moment, Lin Feng decided on a plan to develop peripheral products and asked Wu Zhaopu to contact downstream manufacturers. For this project, Lin Feng was not planning to make money for the time being. He focused on expanding his reputation and expanding the market, so quality came first. However, Li Zhiyou

Lin Feng and others’ prototype dolls will not be sold to the public, but will be distributed as rewards.

As for the advertising time in the game that Shi Yuzhu mentioned, after careful study by Lin Feng and others, Lin Feng designated several advertising time without affecting the normal game play of the players.

The advertising time of "Plants vs. Zombies" is divided into three levels: the first level of advertising, the special sponsor naming; the second level of advertising, the 5-second advertising time after the player fails the challenge; the third level of advertising, after the player succeeds in the challenge

10 seconds of advertising time.

But in the end, Lin Feng suddenly thought of the chest advertisements on the uniforms of various European football clubs, and suddenly had the idea to sell the naming rights of the clothes on the zombies, and this was designated as the top advertising time slot.

Everyone was amazed by Lin Feng's sudden idea. In this way, the game added some fun out of thin air. Think about zombies wearing world-famous trademarks, being beaten to pieces under the attack of plants. This will

Gives people a different kind of pleasure.

As for "Legend", Lin Feng originally wanted to sell the naming rights of the newly added map and the naming rights of the three cities, but everyone opposed it. Later, when Lin Feng thought about it, he was relieved. Indeed, if the map is even

The naming rights and the naming rights of the three cities have also been sold, which is not impossible. But if the advertiser changes manufacturers and replaces them with new advertisements, it will be difficult for many players to adapt.

For example, it was originally "Li Ning City" and now it was suddenly changed to "ANTA City". This may cause a lot of trouble for players to adapt. However, this also gave Lin Feng an idea and asked Wu Zhaopu to announce on the official website that a new addition

The naming rights for the two cities, including Shabak City, will be exclusive to players who have occupied the city for more than a month. Lin Feng believes that this idea will definitely stimulate the enthusiasm of players.

"Director Lin, then I will publish the investment advertisement." After the discussion, everyone admired Lin Feng's mind, but also almost had a logic breakdown caused by Lin Feng's leaping thinking. Wu Zhaopu said quickly.

"Yes, let's go." Lin Feng nodded. Just when Wu Zhaopu was about to go out, Lin Feng called out to Wu Zhaopu again.

"Mr. Wu, we will use advertising bidding for this investment." Lin Feng said.

Wu Zhaopu was stunned and didn't come back to his senses for a long time.

"It's the same as CCTV's annual prime resource advertising bidding meeting. We also do the same, with interested manufacturers bidding to obtain our four advertising spaces." Lin Feng explained.

"Lin...Director Lin, can...is this okay?" Wu Zhaopu had a look on his face. People did that because they are CCTV, and we are nothing. We are just an online game company.

Everyone in the conference room had the same thought as Wu Zhaopu, and sighed in their hearts that the boss was crazy, and he actually held an advertising bidding meeting. Isn't this a challenge to CCTV? It's just a challenge, but you also need to have that strength! But "Second

"Second World" is just a company, does it qualify? Will any merchants come to bid?

"Go! Just announce it on the official website, and call me and the media to announce that we will hold a press conference tomorrow." Lin Feng urged.

"Uh...yes!" Seeing Lin Feng's expression, Wu Zhaopu knew that this decision would not be changed again. While secretly complaining, he contacted the media and prayed to God, hoping that tomorrow's press conference would not be a disaster for the company.

A joke in the industry.

Lin Feng naturally knows what everyone is thinking. To be honest, Lin Feng is not very sure about this bidding meeting. However, after a detailed discussion with Shi Yuzhu, Lin Feng has a new understanding of how to use the media and the curiosity of the people.

Know.

If we follow the normal model, I am afraid that my company will still have to spend money to advertise investment. After all, this new investment advertisement is the first time for a game company to advertise in a game. No one has tried it before. How effective is it?

I don’t know yet. Whether many manufacturers will take the risk to invest is not yet known.

In this case, why don't you make a bigger fuss, and it would be better to make it known to the whole country? The fact that you hold this game advertising bidding meeting is definitely a topic of interest to the media. Especially the game advertising investment, this is the first time in China, it is a new thing

.Not only will you not have to spend money on advertising yourself, but the media will automatically help you promote it. As long as there are many people paying attention and you take risks, manufacturers will try it.

Of course, the fundamental reason why Lin Feng dared to do this was Lin Feng's confidence in "Plants vs. Zombies". This casual game has a maximum number of online users of more than 1.4 million and hundreds of millions of registered people. With such a huge potential customer base, Lin Feng

Feng believes that no one will ignore it. Especially among the hundreds of millions of registered users, most of them are young people, and white-collar workers account for a large share of them. This is a factor that attracts manufacturers.

The facts were as expected by Lin Feng. After learning that Lin Feng was planning to hold a game advertising bidding meeting, many media showed great interest and rushed to the press conference early the next day. Because of Lin Feng's news this time,

The press conference was scheduled for 8 o'clock in the morning. Many reporters did not even eat breakfast in order to rush for time. When they arrived at the scene, many reporters complained that the press conference was too early. It is not a national event, so why press conference?

So early.

Lin Feng had already anticipated the reporter's complaints, smiled slightly, and clapped his hands.

More than a dozen waiters from the Qidian fast food restaurant came out carrying Chinese and Western fast food and served each reporter a piece of Chinese and Western food.

"Dear reporter friends, it's still early, and I really feel sorry for letting you all come so early this time. This is the breakfast specially prepared for you by Qidian Qidian fast food restaurant, please accept it." Lin Feng smiled slightly.

"Haha, thank you, Mr. Lin, oh, no, it's Mr. Lin." The reporters were already hungry, and with the fragrance, they were no longer polite.

"If it tastes good, I would like all the big reporters to say a few nice words to my Qidian fast food restaurant and support the national brand if you have the opportunity in the future!" Lin Feng specially held the press conference so early for this purpose.

Of course, there is another purpose. The so-called cannibalism, these reporters eat their own things, and they will always promote themselves to some extent. After all, they are not heartless entertainment gossip reporters.

"Everyone, eat slowly, I'm not in a hurry. And since this is business, the boss won't blame you." Lin Feng joked.
Chapter completed!