Although Lin Feng told the reporters to chew slowly, all the reporters knew the law of exchanging time for money. They finished the food in a few mouthfuls, and their speed was no less than that of a "Saiyan". At such a speed, it is no wonder that most reporters have bad gastrointestinal problems.

After waiting for many reporters to digest the food they poured into their stomachs, Lin Feng officially started today's press conference.

"Dear journalists, our company will hold a bidding meeting for the prime advertising space of "Plants vs. Zombies" in seven days. It will be divided into four time slots. We hope that all interested companies will come to bid." After finishing speaking, Lin Feng

Let people open the slides and start demonstrating four different levels of advertising spaces.

After a demonstration, a group of reporters were greatly impressed by the advertising sales creativity launched by "Second World" and found it very fresh. Although it is not yet known whether major manufacturers will buy it, it is obvious that this is definitely a hot topic in the near future.

At that moment, after inquiring about the relevant details in detail, many reporters dispersed and went back to work on the manuscript. That afternoon, the news was published in major newspapers published in the afternoon, and it was even on the news of major TV stations in the evening. Although it was not

It was on the news of CCTV, but it still aroused strong reactions from all walks of life. After all, the advertising time in this auction game is the first time in the country, and even the world, and it is a new thing for everyone.

However, regardless of whether it is successful or not, Lin Feng's advertising championship has been well-known throughout the country due to media promotion. According to Shi Yuzhu, it has been more than half successful. Within seven days, there was an endless stream of manufacturers who came to consult. Although this

It is a new thing, but it is also an opportunity for many manufacturers who are eager to open up the market or stabilize the market, and it is worth trying.

After all, "Plants vs. Zombies" has hundreds of millions of registered users and a peak online population of more than 1.4 million, which has deeply attracted the attention of many manufacturers. In particular, most of these registered users are young people and have purchasing power. This is something that no manufacturer can

ignored.

Other online game companies in the online game industry have also set their sights on this advertising bidding meeting. If Lin Feng succeeds, they can also give it a try; if Lin Feng fails, they will naturally stop touching this area.

, it’s better to honestly sell point cards and make money.

Shi Yuzhu deeply admired Lin Feng for making such a big splash overnight. He originally thought that Lin Feng would contact a few manufacturers for exploratory marketing. After all, this was a new thing and the prospects were unpredictable. But unexpectedly, Lin Feng

Making such a big noise made the whole country aware, and even many overseas media reported on the matter. In response, Shi Yuzhu could only show his thumbs up to express his admiration, and secretly marveled at Lin Feng's courage.

But no matter what the result of this advertising bidding meeting is, the reputation of "Second World" has been known to the whole country. Just focus on this and you will make money!

On the Internet, many players were divided into pros and cons and had a heated debate on this advertising bidding meeting. The two sides were very quarrelsome. The pros believed that this was an interesting idea worth trying. As long as it did not affect the enjoyment of the game, everyone did not

I don’t have any objections. The other side thinks this is too nonsense. How can a good game be advertised like a TV series, which is intermittently annoying?

Before the advertisement was officially launched in the game, both pros and cons held their own opinions. But no matter what, as Shi Yuzhu said, the name of "Second World" has already been established and it has become a well-known brand.

Seven days later, this highly anticipated advertising bidding meeting officially began at the Shangri-La Hotel in Shanghai.

Lin Feng looked at the bustling crowd below the stage. Not to mention, there were quite a lot of people coming. People from almost all major manufacturers were here. It was obvious that everyone was still very curious about this new form of advertising.

The first advertisement to be auctioned was the naming rights of the exclusive sponsor of "Plants vs. Zombies". It was a trademark that appeared in the upper right corner of the game interface. The starting price was 500,000 per month. Lin Feng decided to bid on a monthly basis to test the effect of the advertisement first.

"500,000!"——"Li Ning" attendees took the lead in raising placards.

"600,000!" - "Hongxing Erke" was not to be outdone and immediately raised his sign.

"700,000!" - "Metersbonwe" also shouted the price.

...

When everyone adds firewood, the flames rise!

Lin Feng, Wu Zhaopu and others did not expect that this was the first advertising time period, and they were sought after by many manufacturers. In the end, the naming rights of "Plants vs. Zombies" were obtained by "Li Ning" at a price of 2.5 million per month.

.

The advertising slogan "Everything is possible" will appear on the screen of "Plants vs. Zombies" along with the logo in the future. However, this advertising slogan fits the game quite well, and the gameplay of "Plants vs. Zombies" is indeed in line with this.

The slogan is very apt - anything is possible.

However, this round, Lin Feng also found that most of the bidders were sports brands, while other manufacturers did not move, and most of them came with a wait-and-see attitude. Lin Feng also understands this, as the main brands in the sports category

The target is young people, and the main people who use the Internet are young people. It is indeed normal for these sports brands to start fighting in the first round.

The second round of auctions is for 5 seconds of advertising time after players fail in the challenge. The starting price is 700,000 per month. According to Lin Feng’s estimation, it should be won by a sports brand again, but unexpectedly, the situation has suddenly changed.

"One million!" - shouted a loud voice.

Everyone looked sideways for a while, secretly wondering who was so rich and powerful. They looked over and saw that the person in charge of "Zhijiang Daqu" was shouting.

"1.2 million!"

Everyone was shocked again, and when they looked over, they saw that it was still an alcoholic beverage manufacturer, this time it was "Wuliangye".

"1.4 million!" - This time it's another liquor manufacturer "Sichuan Jiannanchun".

The attendees of many manufacturers were stunned for a moment, wondering why these liquor bosses were so crazy.

The price skyrocketed crazily amid the hype of several alcoholic beverage manufacturers, and finally the crazy "Kongfu Banquet Wine" paid 4.2 million for a month-long 5-second advertisement for "Plants vs. Zombies" after the player failed.

After the person in charge of the Confucius Banquet took the advertisement, he was extremely excited and proudly raised his hands to everyone around him.

Lin Feng and Wu Zhaopu looked at each other with blank expressions on their faces. This time the advertising bidding meeting was more of an attempt, but they didn't expect to be hyped. In the first round, they were hyped by sports, which was okay.

Understandable. But the second round of hype by alcohol manufacturers is really hard to understand.

However, a few days later, when the advertising pictures of Kongfu Banquet Wine were delivered to Lin Feng, I realized why these wine manufacturers were crazy.

"When you fail, there will be a Confucius banquet to accompany you." - Seeing this advertisement, Lin Feng understood why these alcohol manufacturers were so crazy. Indeed, after failing to break through, drinking a glass of wine is indeed very effective.

Get rid of your worries. According to tests in "Plants vs. Zombies", the average number of players failing challenges in a day is more than 10 million times. In this conversion, the advertising price of 4.2 million per month is really cheap.

In ordinary local satellite TV stations, the price of each advertisement is usually several thousand yuan. If the failure rate of "Plants vs. Zombies" is tens of millions per day, the advertisement won by "Confucius Banquet" will cost thousands of yuan every time.

The launch price is only 1 cents and 4 cents. In comparison, I'm afraid "Confucius Banquet Wine" got a big deal this month.

The 10-second advertising time after the third round of "Plants vs. Zombies" successfully passed the level, but surprisingly there was very little competition. Perhaps most manufacturers disliked the low number of successes per day, and was finally snapped up by "nokia" at a low price of 400,000.

But to everyone's surprise, "nokia" relied on this successful advertisement to become the mobile phone brand that most players will choose in the future. Most media in the future will lament "nokia's" unique vision.
Chapter completed!