Chapter 138 King Biao’s Madness

The trademark naming rights on zombie clothes is something that Lin Feng and others have previously identified as a hot topic in today's advertising bidding meeting. After experiencing the previous two rounds of crazy bidding, Lin Feng estimates that this round will be even crazier.

If players fail to challenge more than 10 million times a day, then the number of zombies that appear in front of players every day is at least more than 1 billion times. Think about it, a company's trademark appears in the eyes of players 1 billion times, no matter what the trademark is,

It will definitely be deeply remembered by players.

But to what extent it will end up, it’s hard for Lin Feng to say. But looking at the red eyes of many manufacturer representatives below, Lin Feng knows that this advertising bidding will be a great success.

Lin Feng set the starting price for the trademark naming rights on zombie clothes at 1 million.

"1.5 million!" The first person to raise his hand this time was still the "Confucius Mansion Banquet".

Many manufacturers took a look at this and knew that this argument would turn into another battle between alcohol manufacturers. After all, for most manufacturers, those who are not as powerful as others naturally have no confidence to compete, and those who are powerful are not as crazy as alcohol manufacturers. Especially this

Just two years ago, we just experienced the CCTV "Prince King" incident of "Qinchi King Liquor" worth 352 million yuan. The madness of alcohol manufacturers is well known to everyone.

"1.7 million!" Sure enough, the other manufacturers who had just lost to "Confucius Banquet Wine" were now angry. Sometimes, the bet is just one breath. What's more, although this advertising type is new, these wine manufacturers dared to bet heavily on the central government

Taiwan’s “Biard King”, it’s not a big deal to bet on advertising for this game with hundreds of millions of registered users.

But something happened that surprised everyone, and they suddenly emerged.

"3 million!" A voice shocked the entire audience.

Everyone looked back, all stunned.

Lin Feng was also stunned. The speaker was the representative of Changsha Baisha Cigarette Factory, who proudly shouted out the price of 3 million.

"Isn't it a national regulation that cigarette factories are not allowed to advertise?" Many manufacturers murmured.

"5 million!" This time it was the turn of the "Yunnan Hongtashan" cigarette factory.

Lin Feng frowned and turned around to ask the staff in charge of advertising. After reading the advertising law in detail, the staff told Lin Feng that the country did have relevant regulations that prohibited cigarette factories from advertising on television, newspapers, magazines and other media.

Advertisement. However, Lin Feng’s game advertising time is a new thing and is not clearly stipulated in national regulations. In other words, these cigarettes are just a side effect this time.

"Director Lin, I'm afraid the price will be sky-high this time!" Wu Zhaopu said with an uncertain look on the side.

"Why?" Lin Feng asked confused.

"The state has express regulations prohibiting cigarette manufacturers from advertising. I am afraid that after today's round of advertising bidding, the state will soon issue express regulations prohibiting cigarette advertisements in online games. Therefore, I am afraid that these cigarette manufacturers will try this time.

And no matter how high they hype it, no one can predict how many days it will be on the shelves. It is estimated that in the end, no matter how high they hype it, it won’t cost much in the end." Wu Zhaopu analyzed.

The fact is that as analyzed by Wu Zhaopu, the price has been rising steadily. In a short period of time, it has been sold to 35 million per month, which is close to the advertising price of CCTV's Golden Theater.

Many other manufacturers who originally wanted to take a share of the pie suddenly became silent. Even the alcoholic beverage manufacturers, which have always been wealthy and crazy, were dumbfounded. They secretly said that there are too many crazy people in this world.

In fact, it’s no wonder that cigarette manufacturers are so crazy. The state does not allow advertising. It is difficult for them to make a marginal pass, and they may be banned by the state at any time. Naturally, they must try their best to advertise.

The world is crazy, and once people lose their minds, they will become even crazier.

Lin Feng and others originally estimated that a fresh game advertising space would fetch about 6 million yuan at most, but in the end, they were sold to these crazy cigarette manufacturers for 230 million yuan. And the winner of this "Bidding King" is "

Wuhan Yellow Crane Tower Cigarette Factory.

This time the "Plants vs. Zombies" advertising bidding meeting ended in a final madness. Although most of the manufacturers did not bid, they felt that the trip was worthwhile after witnessing such a crazy performance.

Except for the "nokia" one, the other three advertising spots all fetched enviable prices. Especially the price of the last "king" is unimaginable. It is already close to the "king" of CCTV.

This result has naturally been hotly speculated by major newspapers. As for the final "Wuhan Yellow Crane Tower" bid price of 230 million yuan, which was the "king bid", both the media and the Internet started a heated discussion, and they all questioned the price of the bid.

Is a month's worth of advertising worth it? More people questioned where the "Wuhan Yellow Crane Tower" got so much money for advertising, and called on the state to investigate it.

Regardless of whether the country will investigate or not, "Wuhan Yellow Crane Tower" instantly became the focus of heated discussions in China and the hottest focus of major search engines. As for whether spending so much money can bring about an increase in sales, that can only be

Waiting for the market to test.

The success of the "Plants vs. Zombies" advertising tender also made other online game companies jealous, and they all launched advertising tenders. However, due to the limited market share of each online game company, the advertising price is lower than that of the "Second World".

That's a huge difference. The highest price was only over 700,000 yuan. Compared with the two, there is a world of difference.

However, just when everyone was talking about the "Wuhan Yellow Crane Tower", the state issued a document announcing that online advertising was also subject to the advertising law. Cigarette advertisements were prohibited from being placed, and those already placed must be stopped immediately.

Many media were in an uproar. Obviously, this order was for the "Second World." Naturally, many companies that had auctioned advertising revenue but suffered terrible disastrous applause. If it was not terminated, the gap would be too big. Originally, the "Second World"

"It is already the leader in domestic online games. If they can gain such a big piece of advertising revenue, other online game companies will no longer need to mess with it.

"Mr. Wu, stop it! The country has issued a document." Lin Feng had no choice but to accept the red-headed document issued by the country.

"Alas, what a pity." Wu Zhaopu sighed. The advertisement worth 230 million yuan in January was only operated for two days before it was forcibly terminated by the state. It would be great if it could be operated for one month. Originally, Wu

Zhaopu thought that the government would take about a week to respond, but unexpectedly, the document was issued in two days. It seems that the sky-high price of 230 million yuan in advertising has attracted too many people's attention.

In the end, "Wuhan Yellow Crane Tower" negotiated with "Second World" and paid 15 million as advertising fees for these two days. For "Second World", the two-day advertising revenue was 15 million, which was a profit. For "Second World"

For "Yellow Crane Tower in Wuhan", investing 15 million in advertising fees for two days is a bit too much, but it is worth it if it can buy a household name across the country. You must know that even CCTV's "King of Standards", the time-telling advertisement at the Spring Festival Gala

It doesn't have this effect either.

"Haha, these manufacturers were expecting the country to issue a document to terminate this kind of advertising, so they shouted desperately. Otherwise, how could our advertising space be worth so much money? Let's hold another bidding meeting!" Lin Feng did not agree.

I'm so disappointed. It's an ill-gotten gain, so if you lose it, you'll lose it.

"By the way, Mr. Wu, there is official news that "Plants vs. Zombies" will reduce its fees in order to give back to players. The monthly fee for the first level is 10 yuan, the second level is 9 yuan, and the third level is 8 yuan...

, and so on." Lin Feng said.

During this period, since the "Biao Wang" incident became a hot topic across the country, many players began to call for "Second World" to lower fees, saying that advertising affects their gaming pleasure. The company makes so much money and should give back to players.

I don’t know where this argument came from, but it is obviously endorsed by many players, and there are strong calls for it in major forums. Although the players’ argument is a bit far-fetched, for online games, especially casual online games, the players’ collective protest

Must pay attention to.

This progressive reduction method was also thought up by Lin Feng after careful consideration. It is not impossible to suddenly make everything free, but once this precedent is set, it will be difficult to handle in the future. If players are dissatisfied and complain collectively, the company will have to change it, and then the game will

Can no longer operate.

After Wu Zhaopu and others considered it carefully, they also felt that Lin Feng's idea was feasible. The gradual reduction of fees not only satisfied the players' requirements, but also gave them the stimulation to continue the challenge.

As long as there is comparison, people will always appear very blind and persistent. As long as "Plants vs. Zombies" is popular, it doesn't matter if there are fewer point card sales. Advertising revenue is the bulk of the profit.

At this time, the "City War" of "Legend" that had been postponed for a week due to technical problems - a battle of tens of thousands of people finally began. Cohen, the father of BT, and all staff, including Lin Feng and other management gathered in the computer room, waiting for tens of thousands of people

The beginning of the war.

During this period, Cohen was racking his brains in order to apply BitTorrent technology to online game data connection. In addition to strict requirements on servers, Ten Thousand People Battle also had extremely huge requirements on network bandwidth, as well as instantaneous data processing and

It can be said that the requirements for error correction capabilities are extremely high in terms of both software and hardware. In particular, "Legend" is a real-time game, and the player's actions are unpredictable, which places higher requirements on the stability of the system and data error correction capabilities.

On the basis of considering the cost, Cohen's idea is to classify and quantify the data packets, and then let the players bear a certain amount of transmission, and then develop a software that can specially handle various data packets, divided into two ends, the player's side.

The sub-end is installed, and the "second world" is installed with the mother-end. The sub-end and the mother-end can process data independently and cooperate with each other. This can greatly increase the processing speed and effectively reduce costs and resources.

However, the software has been developed, but a data overflow problem occurred during internal testing last week. After a week of emergency processing, it was finally put into use this week. But whether it can finally take shape depends on tonight's "Ten Thousand People Battle"
Chapter completed!