Now, the original extensive management and simple model of Tengfei Factory are no longer applicable, and scientific management methods must be used to promote the development of the factory. The most important of which are naturally production process management and quality control management. For the former, whether it is Li Daqi or

Xiaoqi can understand it, but they have only a partial understanding of the latter's quality control management, and they only understand it as simple quality management.

"It's far from that simple. Quality is an aspect of quality control, but quality control is a big concept."

Song Yuanchao explained: "The so-called quality control refers to the entire process from raw material control, production and processing, product manufacturing, finished product detection to finished product warehousing, and after-sales quality tracking and resolution, including the complete quality control and management chain. This is

A very professional management model is not just about product quality as everyone thinks..."

"Wait a minute, I can understand every word of these words, why can't I understand them all together?" Before Song Yuanchao could finish speaking, Li Daqi scratched his head and asked, while Xiao Qi's eyes were a little straightened.

.

Seeing their appearance, Song Yuanchao burst into laughter.

It’s not their fault. What Song Yuanchao said is a bit ahead of its time. In this era, domestic enterprises have not even appeared in total quality management. Song Yuanchao remembers that "total quality management" appeared in the late 1980s to the early 1990s. At that time, Song Yuanchao

I also represented the unit to conduct "Total Quality Management" training and assessment, and after passing the assessment, I got a certificate.

As for iso9000, there is no trace of it, so it is natural that they cannot understand Li Daqi and others when talking about quality control. However, this management model should be established sooner rather than later. The scientific management of the entire factory and the implementation of quality control should be established as soon as possible.

system, which will be of great benefit to the future of the factory.

Song Yuanchao knows about quality control, but he is not a professional in quality control, so it is not easy for him to explain these things in an easy-to-understand way.

After thinking about it, Song Yuanchao decided to put this matter aside for the time being, and it would not be too late to resolve it in a few days. After all, the factory must establish a management system and quality control that cannot be completed in a day. This requires a certain amount of time to prepare.

and training can be implemented.

Apart from these, the key is still the issue of channels. The rectification of the supply and marketing department mentioned by Li Daqi is the top priority. Song Yuanchao agrees with this, and this is the most effective method, even if it temporarily reduces the number of existing products for the sake of channels.

Shipping is also beneficial from a long-term perspective.

Lunch was eaten in the factory. The factory has its own canteen. The big pot rice made by the master chef specially invited to cook was very good. Although his appetite was not good in the hot weather, Song Yuanchao still ate a big meal with stir-fried vegetables.

Bowl of rice.

After lunch, Xiao Qi went to the workshop to get busy. Now the production tasks are heavy and he has a strong sense of responsibility, so he works hard every day. Song Yuanchao and Li Daqi returned to the office, drank tea and continued to chat about what they had not finished talking about in the morning.

"In addition to other customers in the supply and marketing side, the key is to vigorously develop new customers, especially customers in cities in the two major regions of North China and East China." Smoking a cigarette, Song Yuanchao gathered his thoughts and said to Li Daqi: "Now we are the best in the country.

It’s time for development. We must take advantage of this opportunity to grow as quickly as possible. Opportunities wait for no one. If you miss it, you will miss it. If you just wait for customers to come, you will miss it.

Door, there won’t be such good days in a few years. However, no matter how you expand your customers, there is a prerequisite, and that is the payment of goods. Selling things does not count for those engaged in supply and marketing. The key is to get the money back. To put it bluntly,

, In today’s consignment sales model, even a fool can do it, and who doesn’t want the goods that are given for free? But it is even more difficult to get money back after the goods are shipped, so this rule must be established!”

Li Daqi was deeply convinced by Song Yuanchao's words. He nodded and said: "Actually, I have thought about this before, but I can't see it clearly like you. I am very concerned about supply and marketing. I firmly support the cash payment system in terms of payment. But I said

To be honest, I don’t know about other places after May Day this year, but many clothing factories similar to ours suddenly appeared in Shanghai and Shanghai, and similar clothes have sprung up like mushrooms after a rain. The quality is uneven, and the prices are high and low.

Low."

"We are the first to do this in Shanghai and even in the country. Coupled with the brand authorization and quality factors in Xiangjiang, we still have a great advantage in the market. However, no one can tell if this situation continues.

What will happen in the future?" Having said this, Li Daqi patted his forehead and seemed to remember something. He turned and walked to the cabinet on the side, opened the cabinet and took out a few pieces of clothing.

"Look at these." Li Daqi handed the things to Song Yuanchao. After Song Yuanchao took them, he saw that they were a pair of jeans and a pair of bell-bottom pants. The styles of these jeans and bell-bottom pants were exactly the same as theirs. They were made of similar fabrics and the workmanship was good.

, and more importantly, it is marked with the "Apple" brand of Song Yuanchao.

"Fake?" Song Yuanchao asked with a frown.

The brand mark is correct, but the "Apple" nameplate looks rather rough, especially the brass Apple nameplate inlaid on the back of the waistband of the jeans. It is clearly made of iron, but it is just plated with a layer of yellow. Rub it with your fingers a few times, and it will appear.

Fingers actually get stained with color.

Li Daqi nodded and told Song Yuanchao that they had just discovered it in the market a few days ago. From the outside, these pants were no different from those produced by his factory, but there was something wrong with the nameplate. If it wasn't the nameplate and the fact that he was familiar with his products,

Even people in my own factory may admit my mistake.

It seems that this product has been out for a while, and since the sales price is much cheaper than their original brand, it sells very well in the market.

"How much do these pants cost?" Song Yuanchao asked.

Li Daqi reported a number, and Song Yuanchao was speechless. The sales price was almost two-thirds of their brand, but even at this price, the factory that made these things could still make a lot of profits based on the actual cost.

Nowadays, making clothes is simply a huge profit. The production cost of a pair of pants is less than ten yuan at best, but at the highest it can be sold for one hundred yuan, and the profit is ten times huge. Now these fakes are sold at prices far lower than theirs.

Shipping goods to the market is tantamount to robbing Song Yuanchao of their money.

Counterfeit goods are inevitable, and I am afraid that this will also be the case in future generations. Later generations will have an appropriate term for this kind of product - "shanzhai".

After initially acquiring this brand, Song Yuanchao deliberately ordered all basic accessories to be purchased from Xiangjiang. After purchasing, they were supplied to the Shanghai factory through channels in Yangcheng. Of course, a large part of the finished products were purchased directly from Xiangjiang.

To make up for the shortcomings of production in Shanghai, but with the completion and production of the new factory in Shanghai, the import of finished products has been reduced a lot, but the supply of accessories has continued to increase.

Shaking his head, Song Yuanchao sighed inwardly. At present, they have no good means to solve this problem. They can only rely on unique accessories to distinguish between real and fake products. But from the perspective of consumers, many people actually have a different understanding of real products and fake ones.

I don’t care much about the goods, and even people who buy fake goods already know that they are fakes, but they are greedy for cheap. In addition, although the texture and workmanship of the nameplate are different, it is still difficult to distinguish without looking carefully.

It can look just like the real thing if people don't pay attention.

After asking Li Daqi if he had any countermeasures, Li Daqi told Song Yuanchao that he had specifically gone to the police station and the Industrial and Commercial Bureau to inquire about the situation, but there were basically no results. Firstly, there is no law on trademarks in China, and secondly, there is no argument for intellectual property rights, so

All that can be done now is to continue to use our brains on trademarks and nameplates to allow consumers to better distinguish between real and fake products, so as to reduce the impact of fake products on their genuine products.

"Let's let this matter go. This situation will definitely happen again in the future, and it is definitely not limited to our family." Song Yuanchao said that this is the only way. This situation will not be solved in decades, let alone now.

?

"As for the sales channels I told you earlier, we must not only consider domestic sales, but also foreign countries. Daqi, have you ever thought about exporting?"

"Export? Isn't this the job of a foreign trade company?" Li Daqi was stunned and asked.

"Haha, the foreign trade company can do it, why can't we do it?" Song Yuanchao asked with a smile.

"This... I'm afraid it won't work." Li Daqi hesitated for a moment, with confusion on his face.

Today's import and export rights are in the hands of several state-owned foreign trade companies, which are what Li Daqi calls foreign trade companies.

In big cities across the country like Shanghai, there are only three or four professional state-owned enterprises that can carry out import and export business, and all import and export quotas are in their hands. Not to mention that Tengfei Garment Factory is only a group enterprise.

Even large state-owned factories that want to import and export must go through these companies.

This situation lasted until the end of this century. It was not until the late 1990s that the country began to lift foreign trade restrictions. With the cancellation of the monopoly of foreign trade import and export rights, the import and export business suddenly developed vigorously and promoted the redevelopment of domestic productive enterprises.

A leap.

But now, even if Tengfei Garment Factory has the idea of ​​​​exporting, it is impossible, because without foreign trade autonomy, even if you go to these foreign trade companies to handle the competition for you in the face of competition from large state-owned manufacturers, it is impossible for you to handle export business.

But Song Yuanchao knew very well that with the rapid development of clothing companies, in addition to the domestic demand market in the early days of reform and opening up, the larger market was abroad. By acquiring foreign export business, not only could they earn more profits than domestic ones, but they could also earn foreign exchange.

, thereby maximizing benefits.

Of course, this is only the early stage. In the early days, there were indeed many benefits from exporting. However, as time went by, vicious competition among domestic enterprises began, causing profits to continue to decline year by year.

Let’s use a simple example to prove it. In the early 1980s, the export price of a piece of clothing could reach a maximum of about 20-30 US dollars. However, in the 1990s, this price was almost cut off, and even the lowest price was less than 5 US dollars.

arrive.

Such an export price can be said to be a very thin profit. In addition, the increase in textile raw materials in the international market in the 1990s led to a substantial increase in costs, causing profits to further decline. In the end, the export price was simply bloody due to vicious competition in the same industry.

From zero-profit exports (tax rebates are used to make up for the profit difference) to negative-profit exports (profits after deducting tax rebates to subsidize exports), this has led to foreign accusations of "dumping" and the introduction of a series of restrictions, making clothing exports more expensive.

It's tasteless.

"You have to give it a try whether it works or not. This is a good opportunity." Faced with Li Daqi's doubts, Song Yuanchao deliberately gave it a try. He already had an idea in mind about this matter, but it was not time to make a specific decision yet.
Chapter completed!