Ginseng Royal Jelly is a new product customized by Song Yuanchao for the Eighth Factory. From the product itself, it is no longer a medicine, but a health care product.

Speaking of health care products, the market for health care products in China is huge in the future. In 2021, China's health care products market reached a huge amount of 330.7 billion, making it the second largest health care product market in the world.

Speaking of health care products, the first impression that comes to people's minds in later generations is a scene of a cartoon old man and old lady wearing glasses dancing, and then the voice-over repeated a sentence: No gifts will be accepted during the holidays this year, only a certain platinum will be accepted as gifts...

Boss Shi started out with health care products and built his business empire based on health care products. Later, due to poor decision-making, the capital chain broke, resulting in the collapse of the business empire.

But Boss Shi is Boss Shi after all. With the help of a few friends, he made a comeback with new health products in just a few years. A certain platinum became popular for nearly ten years, creating huge wealth for him, and thus came back to life.

But anyone who has been here since the 1980s knows that the beginning of the Chinese health care market was not caused by Boss Shi and his gold or platinum products. What really kicked off the Chinese health care market was the thing Song Yuanchao held in his hand - ginseng bee.

Royal jelly.

Around 1984, ginseng and royal jelly was born. In just six months, it swept the country and became a pioneer in the health care product market.

This product has been favored by many people as soon as it was launched. Many middle-aged people of later generations still remember the small bottle of ginseng royal jelly they drank every day at the request of their parents when they were young. This stuff almost accompanied them in their childhood and adolescence.

, and is known as one of the best gifts to give during the holidays.

But now, the birth of ginseng royal jelly started in the hands of Song Yuanchao and Lin Yuhang. When Song Yuanchao asked Lin Yuhang to end the sales of loquat ointment and cough syrup, he also gave the No. 8 factory the suggestion to take this opportunity to directly transform.

A traditional Chinese medicine factory like the Eighth Factory has no advantages, weak technical strength, and no competitive products of its own. Even if it has come back to life now, if there are no good products to follow up in the later period, the Eighth Factory will still end up sliding into the abyss again.

It's destined.

Therefore, taking advantage of the abundant funds of Factory Eight and the lack of health care products in the market, it is the best choice to develop such products.

Facing the questions raised by Song Yuanchao, Lin Yuhang first talked about the production situation.

In order to make this product, Lin Yuhang made a big bet and spent a lot of money to purchase an advanced assembly line specifically for the production of ginseng royal jelly.

Although this assembly line is not imported, it is still a first-class domestic product. If it were not for Lin Daoyuan's relationship, it would not be easy for the Eighth Factory to purchase this assembly line. Even so, the amount of money is not a small amount. Although the Eighth Factory is in Loquat Cream

I made a lot of money from the cough syrup business, but once I bought this assembly line, my savings in the bank dropped a lot.

In addition, in addition to the assembly line, there is also the exploration of production processes, the procurement of raw materials, and subsequent production, all of which require a large amount of capital investment.

Lin Yuhang has carefully calculated that if full production is maintained after it is officially put into production, the current capital situation of the Eighth Factory will only consume about half a year at most. If this new product does not have the expected sales in half a year, then the Eighth Factory's gamble will completely fail.

.

"Because the raw materials used are special, the cost of the product is also relatively high. According to the current cost calculation, the cost price of one unit is nearly 0.35 yuan. If mass production is carried out, the cost can be reduced to about 0.32 yuan." Lin Yuhang personally followed this project.

Of course, after such a long time, I knew all the data clearly, so I immediately answered.

"So expensive?" Lin Yan said in surprise, but as soon as the words came out, she immediately realized that this was no ordinary product, this was ginseng royal jelly, and the main raw materials in it were ginseng and royal jelly.

They are not ordinary raw materials, so the cost is normal.

"Haha, this is still the cost price for formula adjustment. Do you think it is all a mixture of ginseng extract and royal jelly? If so, one bottle costs several yuan." Lin Yuhang laughed at the side, Ginseng Royal Jelly

Song Yuanchao only made a suggestion regarding the formula of the slurry, and the technical staff of the Eighth Factory carried out the preparation experiment.

It is true that the technical strength of Factory No. 8 is weak, but no matter how weak it is, Factory No. 8 is still a regular traditional Chinese medicine factory, and the technical staff in the factory still have some professional abilities.

Ginseng and royal jelly, although this product has not appeared before, in terms of traditional Chinese medicine, both ginseng and royal jelly belong to the category of medicines. In addition, in traditional Chinese medicine, there are originally categories of "medicinal diet" and tonics, so from a technical perspective,

Generally speaking, it is not difficult to develop the formula of ginseng royal jelly.

After more than ten times of repeated adjustments and attempts, the current formula was finally determined. Of course, as Lin Yuhang said, there are not many extracts and royal jelly ingredients used in a tube of ginseng royal jelly, and the ginseng used

It cannot be ginseng like Laoshan ginseng, it is the most common medicinal ginseng.

Royal jelly is genuine, but it is a mixture of royal jelly and ordinary honey, and then added refined honey, glucose, vitamin C, sorbic acid and other things to finally form the current finished product.

But even so, the cost of a finished product is not low. After all, Factory Eight is different from the health care products factories of later generations. Lin Yuhang is not the kind of unscrupulous businessman of later generations who mixes various chemicals to get some water and pours it directly.

Install it, then label it as a health product and sell it at a special price.

Just like a certain turtle spirit that became popular across the country more than ten years later, its sales were very popular and TV advertisements were flying all over the place. But when the scam was exposed, people suddenly discovered that the main ingredients of the product could not be seen in the entire production factory.

That is, the existence of turtles, also commonly known as turtles among the people.

The reporter in disguise walked around the factory and finally found a few old turtles lazily basking in the sun in a cement pond. All the product materials were deceived by advertisements.

As soon as this report was published in the newspaper, the myth was shattered overnight, and a certain turtle spirit completely fell into dust from his high altar. The inventor and owner, Lao Ma, also became the target of thousands of people.

After calculation in his mind, Song Yuanchao was quite satisfied with this cost. Of course, the cost will gradually increase with the increase in the price of raw materials in the future, but that is a story for another day. The vitality of a health product is only a few years or nearly ten years at best.

Time, the health care product market is changing very quickly, and the eight factories have not yet

It is impossible to survive forever relying on ginseng royal jelly. This depends on Lin Yuhang’s continuous adjustments in products and operations. Song Yuanchao reminded Lin Yuhang of this point. After experiencing the packaging and sales of loquat ointment and cough syrup,

After the incident, Lin Yuhang also gradually understood some business and market rules.

"How is the packaging design of the product? You can't sell it with such a carton, right?" Song Yuanchao asked, raising the carton in his hand.

"Um... I've been busy adjusting the formula in the laboratory these days. I haven't had time to follow up on this matter, but I can't use a warm cup like before. Aid Korea, how about you give me some advice?" Lin Yuhang

He scratched his head and said embarrassedly.

Song Yuanchao couldn't laugh or cry. Although Lin Yuhang was serious and responsible at work and had a strong sense of responsibility, his shortcomings were also obvious, that is, he lacked knowledge of modern business and did not pay much attention to certain aspects.

Health care products are not ordinary products, packaging plays a big role.

Take the previous examples of loquat ointment and cough syrup. If the packaging was not the reason, how could the products be sold? How could Factory 8 be brought back to life?

Song Yuanchao directly criticized Lin Yuhang's idea and asked Lin Yuhang's opinion on product positioning.

"Positioning? Isn't it just for health care?" Lin Yuhang asked in confusion.

"Yes, it is health care, but have you ever thought about what health care products are for? Why do people buy them? And why do they buy your products?"

"Of course the product is good. Eating it is good for the body. Does it have other effects?" Lin Yuhang wondered.

At this time, Lin Yan couldn't stand listening anymore and rolled her eyes at her second brother: "Second brother, you are really not enlightened. Yuan Chao said it so clearly. Although this thing is a good thing, do you think you are a good person?"

How many people are buying it? Good things are given as gifts, and aiding Korea means that the packaging must be beautiful, so that people will buy it!"

Lin Yuhang was stunned. It's not that he didn't think of this, but he didn't think deeply about it. Chinese people have always said that politeness is not surprising to many people, and it is a tradition to bring some gifts during festivals or when visiting relatives and friends, especially with the reform.

With the continuous changes in openness, this trend has gradually become more and more intense.

Faced with Lin Yuhang's reaction, Song Yuanchao taught him another lesson about packaging. Health care products in later generations are overly packaged. Eighty percent of a box of health care products that looks extremely beautiful is actually useless.

packaging, the real product only accounts for about 20% of the total packaging volume.

But even so, people still keep buying. The reason is simple because the exquisite packaging is easy to give away. It is best to take out such packaging and give it away.

Nowadays, excessive packaging does not need to be so outrageous, but necessary packaging is still needed. Only a certain degree of exquisite packaging can make consumers feel the superiority of the product and willingly pay for it.

After listening to Song Yuanchao's explanation, Lin Yuhang guiltily admitted his mistake to him, and at the same time, he shamelessly asked Song Yuanchao for advice on packaging design.

Although Song Yuanchao was not a designer, in later generations he had never eaten pork and had seen pigs running around. He immediately found some paper and drew a few shapes. Unfortunately, his drawing skills were very poor. Apart from the general appearance, the inside

Some of the contents were drawn crookedly, especially a few flying bees drawn by Song Yuanchao that looked more like flies, which made Lin Yan laugh and laugh as she watched.

"Okay, okay, I'm not good at drawing. Stop laughing. If you keep laughing, the bees will turn into flies and then into watermelon seeds..." Song Yuanchao said and became happy, shaking his head and finishing the painting.

Passed it to Lin Yuhang: "Second brother, let's just watch it. I will make a suggestion. For the specific details, you still have to find a professional to do it."

"Professional people, where should I go to find them? There are no such people in our factory." Lin Yuhang looked at Song Yuanchao's graffiti horizontally and vertically, and said with a sad face.

"This is not easy. Second brother, it's true. You can go to the Academy of Fine Arts and ask. You don't have to ask the teachers at the school. Find a few third- and fourth-year college students and ask them to help. Then your factory will give them to others.
Chapter completed!