The four hundred and thirty seventh chapter has something to learn
"Cigarette paper shop?!"
When Zheng Guoyuan told what he had touched, Zhao De and Xiao Qiang's eyes widened in disbelief at the same time. Of course they knew that there were cigarette paper shops everywhere in the streets and alleys, they were just inconspicuous small shops.
"Yes! It's a cigarette paper shop!" Zheng Guoyuan nodded heavily: "After understanding the situation, I thought about it carefully. Our previous thinking was a bit too narrow. In fact, the truth is very simple. Our products are sold by the three major companies.
and supply and marketing cooperatives, so who are the products of the three major companies and supply and marketing cooperatives sold to?"
Zheng Guoyuan raised a finger: "The first one is of course their own stores, such as the supply and marketing departments under the supply and marketing cooperatives, grain and oil, fruit products, stores directly under major department stores, etc. These channels are all in their own hands."
"As for the second one, there are all kinds of purchasers. Except for some of these purchasers, who are customers from the outer suburbs or even out of town? Who are most of them? Have you considered this issue?"
Xiao Qiang understood a little and took over the words: "You said these are the cigarette paper shops?"
"Yes! These are the cigarette paper shops!" Zheng Guoyuan slapped his thigh and said: "The cigarette paper shops look inconspicuous, but there are quite a few of them in Jinling. Have you ever calculated how many cigarette paper shops there are in Jinling? Each one.
How many bottles of soda can a cigarette paper shop sell in a day? One or two stores may not be too much, but ten or twenty? Or even one hundred or one thousand?"
The two of them were speechless. Zheng Guoyuan pointed out the key point. It was indeed what he said. Regardless of whether it is a supply and marketing cooperative or the three major companies, in addition to their own stores and sales terminals, most of the goods are sold wholesale. Who do they wholesale to?
Isn’t it just wholesale to merchants who come to buy goods?
These merchants range from large to small, and the larger ones are usually units from nearby provinces and cities. After all, Jinling’s geographical location is there, especially close to Hui Province. Compared with Su Province, Hui Province’s economic conditions are relatively backward.
There are also many fewer factories, and many product sources rely heavily on manufacturers here in Jinling.
Apart from these, the others are local merchants in Jinling, and the majority of these merchants are cigarette paper shops that are inconspicuous in ordinary people's eyes. As Zheng Guoyuan said, a cigarette paper shop may not sell much, but soda drinks
At most, one or two pieces of goods are sold a day. Such a small amount is simply not worth mentioning to manufacturing companies.
But the problem is that little adds up. How many cigarette paper shops are there in the whole of Jinling? Neither Zhao De nor Xiao Qiang have made specific statistics, but it is more than 1,000, right? Even if it is calculated as 1,000, a cigarette paper shop
The store estimates that it sells at least 2 pieces of soda every day, so that’s 2,000 pieces a day? Thinking of this, who can still sit still?
"1,000? Haha, I guess this number is far more than that." Zheng Guoyuan shook his head with a wry smile: "If you think about it, so many cigarette paper shops have bought other people's goods. Of course, they will not continue to be in the supply and marketing cooperatives and the three major cigarette paper shops.
The company has the goods in hand, so their sales only rely on their own stores and channels, and they basically have no foreign customers. It would be strange if the sales volume does not drop."
Everyone looked grim, and Zheng Guoyuan pointed out the problem sharply. This was why he went to Zhao Liqiang today and did not ask for any purchase orders, let alone give gifts to please him.
After figuring out what the problem was, Zheng Guoyuan realized that there was no point in doing these things. Even Zhao Liqiang, a loser, had no idea about this matter. So why did he continue to stay in the grain and oil company?
In addition, there is no need to go to the fruit and department stores. If Zheng Guoyuan's guess is correct, the situation there should be the same as that of grain and oil.
"By the way, I also got some news."
"what news?"
"Not only do they cooperate directly with these cigarette paper shops, but they also offer free door-to-door delivery. The price is 5% cheaper than the wholesale price of grain and oil. There is another key point. The other party promises that several cigarette paper shops can jointly purchase goods.
As long as the one-time purchase reaches 100 pieces, one piece of compensation will be provided..."
Hearing these words, Zhao De and Xiao Qiang were immediately dumbfounded. This... was this trick thought up by that bastard? Isn't it disrupting the market?
Forget about cooperation, but also free delivery? Forget about free delivery, the price of each bottle is still 5% cheaper than that of grain and oil. In addition, the industry's compensation for the company's losses is directly supplied to the cigarette paper shop, what the hell
Purely blind!
"Director, who owns this unit? Isn't this just messing up? No! I have to go to my superiors to report it! Such behavior that disrupts the market is a serious mistake!" Zhao De slapped the table angrily, looking angrily.
An unfair expression.
"Old Zhao, I'm afraid I can't respond to this matter." Xiao Qiang said from the side: "Needless to say door-to-door delivery, this is all the company's own voluntary behavior. For example, when we sell grain and oil products, they are also door-to-door delivery.
As for the price being 5 cents cheaper, there is no way to mention it. The ex-factory price and wholesale price of soda in Jinling are the same for everyone. There are price industry standards. The current standard is 6 cents for the ex-factory price, 7 cents for the wholesale price, and 8 cents for the sales price. This
The price has not changed for so many years. The unit sales are calculated based on the ex-factory price. Even if it is sold directly to a cigarette paper store at 6 cents and 5 cents, it is still not lower than the ex-factory price. If calculated based on the previous ex-factory price, it will actually make an extra 5 cents in profit.
Woolen cloth."
"What about repairing the damage? What about repairing the damage?" Zhao De asked angrily.
Xiao Qiang smiled bitterly and said: "What can you say about compensation? I said Lao Zhao, this is the default rule in the industry. It's not like you don't know that one piece of compensation is given for every 100 pieces. The quantity purchased has reached the compensation limit.
, it is the business of the company itself if it is willing to compensate for the losses. If it is really serious, what about the compensation for the losses we provide to the supply and marketing cooperatives and the three major companies? Is it possible that the superiors will stop the compensation in the future? No one can play? This kind of stabbing
Do you dare to do something like a hornet's nest?"
Zhao De was stunned for a long time. After a long time of trouble, this company was playing according to the rules of the game. Even if he had to find faults after careful consideration, he really couldn't find faults. But in the face of this situation, Zhao De was unwilling to accept it. After all, now
This has greatly affected their factory, and the other party's life has been enriched. What can their factory do? Isn't it possible to just watch and stare?
"Director, which factory is this unit?" Suddenly Zhao De remembered something. Until now, he still didn't know who broke the rules and came up with this trick to drain the salary from the bottom of the cauldron.
"You are all familiar with this unit, Hongqi Factory, which is now Nandu Branch No. 1."
"Hongqi Factory?" Zhao De and Xiao Qiang looked at each other. Of course they knew about Hongqi Factory. This company was slightly larger than theirs. It was also the leader in the beverage industry in Jinling back then. But later the Hongqi Factory merged.
It was given to Nandu and became a subsidiary factory of Nandu.
In the early days after the merger, the efficiency of the first branch factory was pretty good. At least the foundation was there, and the old factory director was also somewhat capable. But the good times did not last long. After the old factory director left, he was replaced by the former deputy director Jia Fan.
Everyone knows Jia Fan. He is a good guy but has little ability. In the past few years when he was the director of the factory, the First Branch Factory has been getting worse day by day. Last year, we heard that the First Branch Factory was no longer able to survive. The factory
The factory couldn't even maintain normal operations. If it weren't for the mother-in-law from Nandu who chipped in to help, the branch factory might not even be able to pay wages.
But how long has it been? Has the branch factory turned around? Directly used this method to control the entire cigarette paper shop in Jinling, almost monopolizing the beverage market in Jinling? Does this old boy Jia Fan have such ability? Beat Zhao to death
Neither De nor Xiao Qiang believed it.
"Jia Fan? Haha, Lao Jia has recovered from his illness." Who would have thought that Zheng Guoyuan would suddenly tell them such news.
"The disease has recovered? When did it happen?" Zhao De and Xiao Qiang looked at each other, why didn't they hear about it? But it's normal for them not to know. The first branch factory was already in the mud before, who would care about the first branch factory?
Moreover, these two months are already the peak season, and everyone is busy with production. In addition, sales suddenly declined last month, and I am worried about this matter. Who has time to care about the changes in other factories?
"Just what happened at the beginning of last month." Zheng Guoyuan said: "In June, a deputy factory director came from Nandu. I heard that he was a top economics student at Beijing Normal University. Now the Hongqi Factory, which is also the Nandu Branch, is directly in charge of him.
, If my guess is correct, the sales method developed for cigarette paper shops is this young man's method."
"No wonder..." Xiao Qiang thought thoughtfully. He had been working in supply and sales for half his life, and it was only today that he suddenly realized that this method could still be used in sales, and it would be so effective.
Unlike Zhao De, Xiao Qiang is much clearer as a supply and marketing person, and he also understands the market better. Faced with the reality, although Xiao Qiang did not say it, he was worried about the opponent who created such a model.
Very convinced.
Many things are actually just a layer of window paper, and it is just one thing if it is really broken, but why didn't I think of it in the first place? This is the gap between people.
"Director, how about we do the same thing?" Xiao Qiang thought for a while and suggested.
Since the sales method of the first branch factory is very effective, why can't their factory learn from it? There is no shame in imitating others, the key is the results. As an experienced supply and marketing person, Xiao Qiang has no worries about this kind of thing.
Zheng Guoyuan nodded, but quickly shook his head.
"Director, what are you...?"
"Hey, we are falling behind step by step. Now Hongqi Factory has taken the lead. Everyone knows how big an ordinary cigarette paper shop is. A cigarette paper shop is only so big. It is impossible to compete with the supply and marketing cooperatives and the three major companies.
Selling the same products from two or even three manufacturers, especially soda products from one manufacturer, is enough. If we do the same, let’s not talk about whether others are willing to cooperate with us. Even if we cooperate, how can we compete?”
"Didn't they give the cigarette paper shop 6 cents and 5 cents? Let's just give it 6 cents! I don't believe it's 5 cents cheaper and we can't win this deal?" Zhao De said angrily to the side.
Zheng Guoyuan and Xiao Qiang looked at each other, with wry smiles on their faces. Lao Zhao really dared to say this. He was already yelling about going to his superiors to sue the other party for disrupting the market. In the blink of an eye, he himself started to disrupt the market.
Things come up.
Zhao De's idea sounded reasonable, but it was actually a bad idea. It was 5% cheaper and the sales price was directly lowered to the ex-factory price. However, if he did this, he would not only directly offend Nandu Branch No. 1, but also offend the entire industry.
After all, their factory is different from Nandu No. 1 Branch Factory. Before, Nandu No. 1 Branch Factory was in a mess because of Jia Fan’s sales, so it could only reluctantly maintain cooperation with the supply and marketing cooperative. As for the channels of the three major companies, there were no channels at all, but now it is through the channels of cigarette paper stores.
They directly skipped the supply and marketing cooperatives and the three major companies. Among them, the supply and marketing cooperatives have little market influence because they are in the urban-rural fringe area, let alone the three major companies. But they can't do it. Now they are still working with the supply and marketing cooperatives and the three major companies.
The big companies still have cooperation. If the products are sold at this price, will the cooperation between the supply and marketing cooperative and the three major companies continue?
Once the other party knows about it, it will directly interrupt the cooperation between the two parties because there is no price space, and the business of the cigarette paper shop cannot be opened up, which will be a big trouble. Don’t forget that Nandu Branch 1 has already taken the lead. Even if they lower the price, will Nandu get a point?
The factory won't lower the price? So doing this is purely a business that harms others and does not benefit oneself.
Zhao De is a good person in production, but he is far behind in marketing and supply and marketing.
Chapter completed!