"What you said is reasonable. It is indeed too early to build a popular "Internet celebrity consumer product brand" based on the traffic cost advantages of pure e-commerce. In my opinion, within at least two years, you don't even need to prepare for brand building.

You haven't learned enough in Ali now. I think you have another question and work hard for two years to learn Ali's operational skills. Then consider whether you can do it yourself?"

Feng Jianxiong used his rebirth advantage very sincerely and gave Tian Haimo a suggestion with a clear time point.

His basis is that the current "consumption upgrade" does not even exist, and it is too far away.

The current domestic economic environment is investment and exports, and the central government has not even said that the three pillars are still there.

Everyone thinks that Chinese people only like to make money but not spend money. They don’t like to buy brand departments and like genuine ones but not private customization... This is not a problem.

Because officials and men all think that the growth of GDP does not require consumption! Foreigners are willing to spend money and Chinese people are willing to buy houses to invest, which is enough!

Therefore, from a policy perspective, the current hot light luxury consumer product brands are not only a problem of lack of support - in fact, consumer brands do not need policy and tax support, and they all rely on 100% market competition - but even the country will not support the brand protection efforts well.

The country's efforts to "anti-counterfeiting" were completely different from those of the global financial crisis at the end of 2008 and after it broke out.

In other words, before the end of 2008, all businesses that make money by brands, copyrights, software copyrights, and patents will naturally bear a debuff in China with "insufficient legal protection".

Including fakes sold on Taobao, the intensity of the attacks is very different from each other. This is not Taobao’s sin, but the national law turns a blind eye. If Taobao is ruthless, there will naturally be a new platform that is not ruthless and can happily grab these businesses.

Just like the golfer, the golfer starry sky actually wants to be good at playing pirated games, but they don’t do it as a 3dm of Bird Sister. Therefore, in the era of the poor national laws, it will not only hurt themselves, but also purify society.

All of this will have to wait until 2009. Because of the heavy blow of foreign trade, people's desire to buy a house has temporarily fallen and is forced to make a desperate attempt. The country has rushed to promote the policies of "consumption to save the country" and "consumption, export and investment to drive GDP", and will seriously tighten the protection of all intangible assets in the law, and will undergo a fundamental change.

The industries that rely on copyright to make a living in the Chinese film industry have grown dozens of times in six or seven years, relying on the strict legal protection. The income multiples of "Internet celebrity brands" in this wave are actually no less than those of the well-known intangible asset industries such as movies.

Feng Jianxiong cannot directly tell the other party that according to the current trend of US debt, a major global crisis may break out within one and a half years. In fact, it is very likely that the crisis will be advanced and postponed. This belongs to the "gray rhino that will inevitably occur in the future" rather than the "completely unpredictable black swan".

He could only analyze Tian Haimo from the side, trying to alleviate her timeline of starting a business to develop an "Internet celebrity light luxury fast-moving consumer goods brand".

In fact, he didn't understand why Tian Haimo was so anxious to leave Ah Li.

Tian Haimo felt so distressed that she couldn't say it.

She was fired, not her own thoughts.

But when the lie is said to this point, he can only talk to the end:

"I think you don't understand my learning ability enough. I think you have learned almost everything I can in Ali. You should believe in my ability and IQ. If I stay there until graduation, I will definitely be as good as the growth of ordinary employees for three years. Even if starting a business is not the time, I want to change to another environment to polish myself."

Feng Jianxiong sighed. After all, everyone had a close friend. Sister Momo insisted so much that he could only do his best to be a friend: "Then can you say it more specifically? If you are a fast-selling internet celebrity brand, which type of products should you start with?"

Tian Haimo hesitated for a moment and said a thought she had thought about over the past few days: "I think so. I don't know much about technology, so I can't make things with too high technical content. Then I have to choose a fast-selling product that currently has a certain online shopping habit, has a high unit weight and can equally distribute logistics costs.

It is best that customers will have higher price tolerance for these things, and they will have brand loyalty, and they will be easy to control quality and make customers trust..."

Feng Jianxiong rubbed his brain: "You can just tell the conclusion, which type of consumer products do you think meet the above conditions you mentioned."

"If the idea is too naive, don't laugh at me..." Tian Haimo actually said shyly, blushing, "I think I can sell nuts, or something. Nuts cost dozens or hundreds of dollars per pound, and the logistics fee per pound is only a few dollars, so you can easily distribute the expenses of free shipping.

Of course, if you need to fine-process and have a brand, it is best to get a cute marketing plan for the second dimension to attract young consumers. Then I also know how to use Taobao's traffic hype resources to save the most money and maximize the traffic diversion effect. I believe that my peers must not understand this, and I was focusing on researching and operating at Ali."

Tian Haimo was very anxious, as if she was worried that Feng Jianxiong would laugh at her, so she tried her best to explain so much as soon as possible.

Indeed, in the eyes of people in 2007, there is still a high-end miamia in e-commerce, and it is not until ten years later that people think that "even buying rice can be bought online."

If all e-commerce entrepreneurs want to invest, they must package their projects in high-tech.

If a young man said that her research conclusion was just to sell food online, even if it was something like nuts with a higher unit price, he would be afraid that others would laugh at her for not pursuing it.

After Tian Haimo finished speaking, she had not waited for Feng Jianxiong to react, and she was already blushing like blood, as if she had said something particularly shameful.

"Do you look down on me very much... I have been studying in Ali for more than half a year, but I only think of it as suitable for selling nuts... Do you think I am like a village girl..."

However, Feng Jianxiong's reaction the next second moved Tian Haimo and felt a little more like a confidant:

"No, why do I look down on you? Although your thoughts are still a bit ahead of the curve, it means that you have analyzed various down-to-earth trends of cost reduction.

And you don’t have a team yet, and you are a pure liberal arts student who has only studied business. If you talk about a high-end entrepreneurial goal casually, I would suspect that you are lying and using PPT to invest.”

Tian Haimo's eyes lit up, and she forgot about the great defense of men and women. She put down the knife and fork and grabbed Feng Jianxiong's hand: "Do you really think so? Don't you comfort me?"

Feng Jianxiong subconsciously pulled his hand back and replied: "Of course it's not to comfort you. The only thing I want to tell you is the same sentence: It's a bit early to do this now, and it's not easy to build a brand.

If you insist, now you can make some products that are more expensive than nuts and need online shopping models to eliminate consumer concerns. Moreover, you'd better start the online channel first and then consider the brand in two years.

I have a resource here. If you really want to work alone, I can practice your skills. Of course, I got the brand licensing myself, so most of the profits I earn will belong to me. I can give you a small amount of management dividends. How to build a team that needs to do e-commerce, you should also train and learn in the past few months. Of course, whether you can do it specifically depends on your own."

After listening to Feng Jianxiong's suggestion, Tian Haimo breathed a little relieved.

The two of them were eating the steak of eye and chatting about the follow-up.

It seems that Tian Haimo is not very enthusiastic.

Feng Jianxiong wiped his mouth, as if he had recalled for a while, and continued: "You must have heard of the 'famous brand building seminar' in Beijing at the end of last year that I had been an agent of the 'l godmother' brand and helped them to implement the 'judicial recognition of the well-known trademark' in advance.

At that time, Mr. Li and Mr. Tao, who had now retired from the scenes, were not willing to pay high-priced agency fees. In the end, they only negotiated a thousand-month cash risk agency, plus the exclusive overseas distribution rights of the "L Godma" brand hot sauce for several years, as well as some online distribution rights - maybe they themselves are not optimistic about hot sauce and stuffing it online. If they really take it out and sell it, it will probably be worth a million.

I think that people who are willing to buy specific brands of condiments online should be particular about food culture. Not to mention the middle class, they are at least not fooled by casually and have a taste for life. They will be of higher overlap with the target customer groups you want to be a mid-to-high-end internet celebrity hot-selling nut in the future.

With your current ability, you don’t have the ability to build your own brand yet. First, practice how to operate other brands that have become popular. It will be better to understand the channels and customer acquisition issues of target customers. Moreover, I have also done research. Don’t look at the hot sauce like L Godma, which is currently only sold in China, it will actually cater to the tastes of Americans more than Mexican hot sauce. If you have the energy and put it exclusively on Amazon, it may have miraculous effects."

"Will Americans eat the kind of rusty bullock seasoning in the ravine? Isn't it possible?" Tian Haimo herself is a soft girl in Suzhou, so she doesn't eat spicy food, so she is very skeptical of Feng Jianxiong's opinion and feels that she can't understand it.

How could the awesome American man eat local hot sauce from the poorest remote areas of China in the mountains?

This cannot be blamed on Tian Haimo, because it is now 2007, and neither L's godmother nor Ma Yinglong are still almost unknown on the other side of the ocean.

If not, the other party would not have paid the exclusive distribution rights of an industry-leading brand with annual sales of billions on several continents to Feng Jianxiong's price for millions.

Feng Jianxiong can't tell Tian Haimo: Even if you don't do anything, in five years, Americans themselves will invent everything they eat, from toast, pasta, pizza, to various dark dishes including hot sauce coffee, hot sauce popsicles...

He could only make a frank statement: "If you don't believe this thing has a future, that's better. I'll give you a few less profit sharing. Anyway, I'm holding the distribution rights in my hands and I don't find anyone to ask for it. I'm idle. You can practice your hands, it won't be useless. I won't pay any other costs anyway."

Tian Haimo thought it was right. Since both parties were not optimistic, she lacked a lot of guilt and crisis. "If I can't make much money after taking the distribution rights, I'm sorry for Xiaoxiong's trust."

You can go lightly, no matter how good it is, there will be nothing left.

Tian Haimo suddenly realized that she seemed to be able to consider "starting a business after graduation" without having to find another job-seeking unit.

It really came true.

"Okay, maybe I really can try it." Tian Haimo agreed with a smile.

Feng Jianxiong was really happy for his close friends when he saw this:
Chapter completed!