"The main difference between me and Guoguo is that I hope to spend all the profits I made in the first half of the year to buy the advertising space of the "Taobao Mall" that was just launched this year, and promote the brand.

Because of the sales of the cake cutter business, it has gradually weakened since the second quarter of this year. Now it has been falling even more in the third quarter - Guoguo and even Shasha at that time have analyzed that domestic consumers have thoroughly explored the social and topic consumption potential of cake cutters. Users who bought cake cutters for the sake of freshness and curiosity have already tasted enough.

Nowadays, we have to rely on really thinking that the cut cake is delicious and willing to pay twice as much as the same seasoning nuts to buy the cut cake to support the market. Then the stable size of the new market will definitely not be too large. According to my market research, the scale that can be stabilized in the end is probably only about 20% or 30% of the peak at the end of last year. The remaining 70% or 80% of the fresh-tasting consumption will gradually sluggish.

Therefore, it is certainly inevitable to promote new categories, abandon monopoly profits, and compete closely with other peers who make seasoning nuts.

However, Guoguo thinks this business strategy is too radical, and the marketing cost ratio is higher than when you spent money to invest in "Huaxia on the Bite of the Tongue" and then implant it in soft and broadband. She believes that we should continue to find a new product with high profit margins and high topical traffic like cut cakes, and promote the company's brand.

I repeatedly told her that products like cut cakes are hard to come by. It is already a great luck to find the first batch to complete the original accumulation. Later, I have to rely on normal spending of money to market, and I can't bear to bear the wolf. I have also studied the advertising input-output ratio of Ali Taobao in the past two years and made the most efficient solution.

But Guoguo said that because I had been internship in Ali for half a year, I had limited vision and felt that it was cost-effective to invest in advertising fees for Ali! I hope you can stand on a neutral standpoint of a third party and help me convince her. If I really can't convince her, I can only rely on voting rights to force her."

Tian Haimo helplessly explained the problems she encountered.

Feng Jianxiong also listened very seriously.

Although he was a little untidy when he first listened, he had already dressed himself up again when he finished listening.

"I understand roughly. You asked her to have dinner, right? Then I will help you convince her later." Feng Jianxiong agreed and patted his chest to make a promise.

"So confident? Then let me tell you if your words are reliable or not, or just brag about it!" Tian Haimo was still a little worried, and pestered Feng to see Xiong's confession first.

"Are you worried about me? In contrast, I have something to remind you." Feng Jianxiong downplayed a Tai Chi and pushed the topic back.

"What do you want to worry about?" Tian Haimo said proudly in dissatisfaction, but she didn't care that she was obviously believing that Feng Jianxiong was still willing to be wronged by Feng Jianxiong.

Feng Jianxiong showed a serious expression and sat uprightly reminded: "I only have one thing to remind you: I am just a person who analyzes the big strategy and unifies your thoughts. After studying e-commerce for four years, I went to Alibaba undercover for more than half a year, and started an e-commerce business again, you are yourself.

Of course I can convince Sister Guoguo to follow you, but whether it can be done well and how effective the operation will be if the money is spent, you have to calculate carefully. If a good strategy is not easy to execute, it will fail. Both are equally important..."

"Okay, I know what you mean, you don't have to worry about this." Tian Haimo interrupted Feng Jianxiong's reminder with thunder and sternness.

"I have been thinking about this issue every day since the weak sales in the second quarter. After the cake-cutting business in the third quarter fell sharply, I thought about it every day and night. I have a clear idea of ​​the specific operation plan. Just do a good job of brainwashing and ensure the unity of the company!"

Feng Jianxiong shrugged: "Then I'll be relieved."

...

It was about 6:30 for dinner, and Gaosuiguo arrived a little earlier than ten minutes.

Feng Jianxiong was not hungry because he didn't have lunch at around 3:00 in the afternoon. In fact, it would be fine if he waited until he was late.

However, since foodies will be hungry, they can only eat step by step and then talk about the important things.

"What a heartless and carefree guy... he can always treat business negotiation banquets as real dinners..."

Seeing Gao Suiguo picking delicious crab paste cooked by Tian Haimo himself, eating it so hard that she was merciless, Feng Jianxiong and Tian Haimo were both speechless.

Tian Haimo is a girl from Suzhou. She was educated as a child and was gentle and quiet. She had good cooking skills. Making hairy crab dishes has always been her best.

Feng, Tian and Gao Suiguo have been familiar with each other for two years. In their memory, every time Gao Suiguo goes out to negotiate business with others for dinner, it seems that they eat well and drink well and have a good taste. Then they think of the etiquette required for serious work.

It is in sharp contrast to Tian Haimo, who is dignified and generous every time a business dinner, and can only drink too much wine and never eat too much vegetables.

Fortunately, Gao Suiguo has few foreign affairs and social engagements, and mainly manages products internally. Otherwise, this foodie attribute will cause much trouble to the company.

However, it can be concluded from this that Gao Suiguo's love for the "squirrel fruit industry" comes from the heart - because she is just a guy who raises her love to the height of her faith! How could she tolerate cutting corners in what she eats...

I don't know if this is luck or sadness...

"Anything is a resource if put in the right place. Such a girl may be able to stay in Squirrel Fruit Industry for the rest of her life, and may just make her greatest life value..."

When Gao Suiguo rudely pulled the last of the crab meat tofu soup in the bowl into his bowl, Feng Jianxiong looked at her strong figure with her punch to kill the triceratops, and shook her head maliciously.

When Gaosuiguo completely put down the bowls and chopsticks, Tian Haimo smiled gently and said politely: "Are you full? If you don't have enough, I will take out two more crabs..."

"Ah, enough is enough. Uh... you didn't eat much, it seems that I've eaten crab noodles!" Gao Suiguo said politely, and then said shyly, "Then are you hungry? Momo, don't worry about me, ask Xiaoxiong if he is still hungry, it's okay if he is hungry, and I promise not to eat them..."

"I'm not hungry, I'll finish lunch at 3:30 in the afternoon." Feng Jianxiong quickly denied.

Tian Haimo glanced at Feng Jianxiong, gave him a deep look, then changed his smile, and decided kindly: "Then I'll just dismantle two more. Anyway, there are too many on the steamer, it's no problem. Xiaoxiong, you talk to Guoguo first."

Tian Haimo knew that after a while, she would stew other auxiliary ingredients and stew the Gaosui Fruit. The words she said "I promise not to eat" were not credible at all.

However, people who eat people have short mouths and talk about things while waiting for crab noodles are always the most efficient and easiest to convince.

For Tian Haimo, her cooking skills are not only an important weapon to conquer Feng Jianxiong, but also an important weapon to conquer women.

Gao Suiguo really looked very embarrassed.

"Sister Guo, Momo basically told me. You have your own opinions on the company's future business direction. Please refer to it for your reference." Feng Jianxiong spoke just right, and also handed each a cup of chrysanthemum wine to relieve the cold air of crab meat (not Japanese chrysanthemum wine, but Wu Yue's chrysanthemum wine).

Gao Suiguo immediately replied politely: "I can't say that the opinion is just too radical. Moreover, the current Taobao mall - uh, that is, the platform Momo said is about to become a 'Tmall' platform, the advertising fee on it is really expensive. I have seen the preliminary quote she received from Ali - it actually costs 60,000 yuan for a day to pull a banner on the homepage! Calculate the traffic value, it is better to go to Baidu to bid for rankings..."

Feng Jianxiong was not in a hurry to persuade him. A good lobbyist could never be in a hurry, but should act as a full listener.

Therefore, he kept a slightly smile and a deep thoughtful look and his eyes remained looking at Gao Suiguo's eyes for one third of the time, and he lowered his head slightly to ponder.

Well-trained negotiators know that such a posture is the most hinting that they listen very seriously without putting psychological pressure on the other party.

Of course, under normal negotiations, the time ratio of "sincere eyes" with the other party should actually be slightly lower. The reason why Feng Jianxiong did this was also the right medicine. Considering that Gao Suiguo was fat and never had a man interested in her, he might have some inferiority complex. For girls who want to trick her, they need to moderately increase the eye ratio, which will help relieve the other party's inferiority complex.

Until Gao Suiguo talked about it and talked about a specific number.

"It is indeed a bit domineering to set a banner for 60,000 yuan a day." Feng Jianxiong first stood on Gao Suiguo's position, repeated the other party's point of view, and pretended to be "indignant" just right, and then changed the subject, "So, you think that the exposure effect of Tmall advertising fees in the future is not as good as spending the same amount of money on Baidu bidding rankings?"

"That's what I mean."

When Gao Suiguo saw that Feng Jianxiong could understand her, she did not come up and took out the attitude of "because he and Tian Haimo are a man and a woman, but he and himself are passers-by, so he has no brains to help Tian Haimo". Her guard suddenly became a little relaxed.

"Your considerations also make sense. In theory, the promotional value of every traffic has the best solution. However, Sister Guoguo, I hope you realize a problem - the information from every channel is credible and fatigued in consumers. This is a cyclical matter, and there is no good channel to continue to be better.

I'll do some calculations for you. For example, do you think the most cost-effective thing at the moment is to go to Baidu to buy bidding rankings, but two years ago, do you think this is still cost-effective?

Obviously not, I don’t need to say it. I believe you also know that at that time, I gave money to search engine optimization companies, that is, SEO, and used algorithm optimization to improve the search results sorting of 360 companies in Baidu, Google, and 360 companies, and the early exposure rate was slightly higher than the cost-effectiveness of the direct bidding ranking.
Chapter completed!