Chapter 166
There is no doubt that Feng Jianxiong has a very thorough understanding of the Internet traffic dividends in China over the past decades - the so-called decades, including the past 15 years and the 15 years that have not yet arrived in the future.
Before 2004 and 2005, the most cost-effective traffic dividend was still on major portals. However, the Internet winter at the end of the last century had not yet passed completely, so the so-called dividend was only relatively speaking. If it was really worth discussing the absolute value, it was not worth mentioning compared to later.
After 2005, by the 2008 economic crisis, the most cost-effective traffic dividend in China was SEO, search engine optimization. In those years, companies with good vision and willingness to invest money for the SEO algorithm technology team and optimize their brand network arrival rate basically earned excess brand value, which was much more than peers who spent the same advertising fees on other channels.
Then there is the two-year Baidu bid search bonus period after Google withdrew from China.
Perhaps some viewers think that Baidu's bidding ranking search dividends have to continue to be completely destroyed after the incident of Wei Moumou in later generations, but in fact this is a misunderstanding - in fact, from the end of 2009 to the first half of 2010, based on the review of business analysis data from later generations, the advertising fee efficiency on Taobao Mall and Tmall has exceeded Baidu's bidding rankings.
To put it simply, a company also needs to invest 100,000 yuan in advertising fees. Perhaps investing in Baidu bidding rankings can only lead to additional sales of 700,000 to 800,000 yuan, while investing in Tmall may result in sales of 1 million or even more.
The reason why Baidu's bidding ranking gives people the illusion of tenacious vitality is mainly that Tmall traffic is limited to "goods sales" and cannot cover "service product sales". It is precisely because of the reverse efficiency of Tmall advertising traffic that all merchants selling physical goods have leaked a large amount of advertising fees from Baidu after 2011, so Baidu can only grasp the last straw of the "service industry".
So in the end, most of the people who search for demand solutions on Baidu were "service needs" - people needed to teach, doctors, and consult... These things were not supported by tangible "goods" and Tmall could not do it.
Historically, the years when Tmall's traffic cost-effectiveness dividends coincided with the rising value of pure Air Force e-commerce brands such as "Three Squirrels", and it can be said that the times have created heroes.
Of course, the current "squirrel fruit industry" has nothing to do with another time and space. Tian Haimo's unyielding struggle has opened up another path. However, the external momentum of "good wind relies on its power" has not changed. How can the opportunity that can be seized can be allowed to flow away?
What's more, the "Three Squirrels" in history also because they took a chance, and finally succeeded and failed. After the Tmall traffic dividend period declined, they were unable to recover due to the heavy cost of sunk, and did not catch up with the next wave of transformation traffic dividends. Even though there was no decline, there were stagflation and pauses. After all, Tmall traffic would become more and more expensive, and eventually lost its commercial value.
Nowadays, with Feng Jianxiong's insight, he certainly hopes that Tian Haimo will not become an existence that "a brief and short-term glory in one period of time and space" like that with his peers in another time and space.
Tmall's traffic is becoming more and more expensive, and it is thus declining, and it is replaced by Weibo's big v internet celebrity traffic.
The credibility of Weibo celebrities will also be the result of more and more marketing accounts overdrawing their monetization capabilities, resulting in less and less high-quality content on Weibo and more advertisements, which is disliked by netizens, and the unit information density transmission rate decreases...
Then what rose was the flash of micro-business traffic dividend. But the shamelessness and self-defeat of this thing will only be faster than the big Weibo celebrity V, and will be more exhausted...
The traffic dividend of China's Internet economy is always the rise of a channel. After the entrance to the Internet, it immediately overdraws its own credit within a few years, and then the audience despises it, pays the cost of cognitive trust again, picks up the next one, and then loses the waters and becomes corrupt...
It repeats itself.
Therefore, true visionaries never trust any traffic channel. They only know that "if the air force is low, the air force is low, and if the ground costs are low, the ground costs are low, even if one day the physical stores that look very low, because everyone goes online to market, the rent is cheaper and the unit price is lower than that of online exposure. They will return to the level of opening physical stores and promoting them without hesitation."
What's the big deal about low? Just like the big blue and green factories and the ov brothers, it's better to sell factory girls. Marketing costs and cost-effectiveness are the bottom line.
...
"You said you should look at each traffic channel from a sports and development perspective? Although Tmall's advertising fee efficiency seems to be slightly weaker than bidding for Baidu, Baidu's credibility has declined, and the turning point of users' communication fatigue has reached? Can you get a lot of money when you go to Tmall to drink water?"
"After Tmall's traffic decline, do you predict that Weibo will replace any group marketing? The most important thing is to look at the truth. Which credit is slow to corrupt?"
Gao Suiguo retelled it very carefully, and obviously listened to Feng Jianxiong's long speech just now.
Feng Jianxiong's analysis and rhetoric are indeed much more prominent than Tian Haimo, and when it sounds, the overall view is very convincing.
After all, Feng Jianxiong had countless examples of making ruthless and making jokes and making jokes to predict the general trend of the world, and each time it came true.
His description of the details of the future game was like seeing it with his own eyes.
The key to persuasion lies in the deduction of this "game" detailed process.
Even if a normal person travels through time and is reborn, he will report the conclusion directly and tell others what to do. Others will only slap back in the face: Where did the madman come from? Pretend to be a prophet and play prophecy?
However, if there is a derivation process that can understand the reactions of people's hearts to the game process, the credibility will greatly increase.
And this is the skill that lawyers who speak verbally are best at.
He fell into Feng Jianxiong's sect.
"Yo, I'm so happy to chat. I've tried the lion's head with stewed crab noodles and bald butter." Tian Haimo appeared at the kitchen door with a bowl of steaming hairy crab dishes, walked over and placed the plate in front of Gaosuiguo.
"Well, Xiaoxiong, you eat it first. It would be a pity if this is cold. It's fishy. Let's talk later." Gao Suiguo swallowed and pretended to smile and advised Feng Jianxiong.
"Momo, you have done too much again. This is a waste and I can't eat it." Feng Jianxiong complained to Tian Haimo.
"You can eat one or two fruits too - it's hard to make if you don't have any less." Tian Haimo went with the flow.
Gao Suiguo really didn't persist anymore.
In the end, she ate more than Feng Jianxiong.
"Oh, Momo's crab removal skills are good. She has such a low calories and can't find a second one. I really want this company to stay for the rest of her life." Gao Suiguo sighed unconsciously while burping.
"You are so kind, what are you talking about just now - Xiaoxiong is not too dedicated, he started to sneak out to talk about important things at the dinner table." Tian Haimo asked.
Gao Suiguo was very proud of her IQ because she had a good time and had a shorter time: "Momo, let's stop pretending. Xiaoxiong was the lobbyist you brought to you, I know. However, I jumped on this pitfall. Since he said so well-I also understand that you had the right to violently suppress me by relying on equity voting rights. It would be fine if you didn't reason with me. I was already convinced that Xiaoxiong was able to analyze this step."
"If you can understand, that's the best..." Tian Haimo smiled awkwardly.
"Hmph, you 'adulterators', it would be great if you didn't join forces to bully me like the fat girl who no one wants. How dare you apologize~" Gao Suiguo complained unconventionally, and it seemed that she gave up treatment and gave up on herself.
"Guoguo... don't say that." Tian Haimo didn't know how to comfort her.
We have been graduating and starting a business for more than two years. Gao Suiguo is older than Tian Haimo. Because she was not outstanding in a normal university when she was studying, no one wanted it. She was busy with work after graduation, and because she often tried to taste cakes, she felt more fleshy, and the problem of unsalable sales was very serious.
Tian Haimo still has no high-quality boys to introduce to her.
Feng Jianxiong was not very good at coaxing girls who were not his women, nor was he careless, so he said bluntly: "That's because you have a high value, so you have a narrow choice. Sister Guoguo, it's not me that according to the theory of A, a girl who earns hundreds of millions a year can still control it. But when a man has the ability to earn 100 million yuan a year, who will..."
"You want to say, how can a man with the ability to earn 100 million yuan a year find a fat girl?" Gao Suiguo gave a vicious look, "If you have something, just say it. I know it in my heart~ But you also underestimate me. I don't care whether a man has money. As long as that man is good, he will not be inferior to me. If he is poor, he will not be inferior. If he is normal, he will have his own goals. If he is poor, he will be poor. Xiaoxiong, he cannot treat his sister badly if he has resources."
Feng Jianxiong was a little embarrassed, but he didn't realize that Gao Suiguo was so direct and generous.
Since this is the case, he will show some sincerity and help search it.
After thinking for a while, he asked without confidence: "What do you think about the character you are asking for? As long as you don't mess with girls, even if you have a good character? A little bitch and a little bit perverted in the second dimension, it's not considered a bad character, right?"
Gao Suiguo said carelessly: "That doesn't count - in comparison, I actually think it's better to be disgusting than you. If I had been with Momo and knew that you had four or five girls outside, I would have chopped you up! Uh, I wasn't interested in you at first, so I'm talking directly, don't be surprised."
"It's just right, it's not strange." Feng Jianxiong ignored the other party and did not even have any "anger" thoughts.
Of course, according to the explanations of "Mona consciousness" and "Alaya consciousness", when one person cannot "annoy" towards another person's "thoughts" will often appear in place.
Well, to translate it in human terms, it means "If you won't be angry with someone, it's often because you look down on him", just like "If a person is bitten by a dog, do you have to bite him back?" The same mentality is similar.
"Then that's it, Sister Guoguo, I'll introduce you to a boy. As long as you don't dislike him for just graduated and he's a bit bad-hearted - but he looks a little handsome, and girls have absolutely no experience of making trouble. You can earn a million yuan a year in the future. If you are interested, just get to know him." Feng Jianxiong suggested bluntly.
"Hey, are you sure? I have no objection to these conditions. Of course, I have to see him before I know whether he can see him-but don't fool me. If he doesn't like fat girls, it will embarrass me, then I..."
Feng Jianxiong quickly made a promise and interrupted Gao Suiguo's harsh words: "Absolutely not. I saw that he was obsessed with the second-dimensional virtual singer since his junior year. What is his name? Super sexy nun? Well..."
In the eyes of that kind of aesthetic slaughter, as long as it is big enough, the fleshiness is also the king.
Feng Jianxiong felt that he had done something great.
Chapter completed!