"Thank you sister-in-law." He Mu politely took the plate from Ailena's hand, but he didn't expect that he was still a Chinese food lover.

"Don't be polite." Ailena said generously.

"Let me first talk about what scale your new film is?" Du Wen asked He Mu on the dining table.

"I'm not hiding you. This is a film I invested in with my own money. It is a small-cost comedy film. The production cost and promotional cost are about five million. The director is also a new director. He has filmed some garbage films that cannot be named before. This time, he spent a year writing a script and received recommendation from Xu Zheng. Finally, he came to my hands and decided to do this project. The biggest highlight of this film is the dual-starring lineup of Xu Zheng and me. The other actors have not yet confirmed it, and I don't plan to hire a big brand."

It was the first time that He Mu talked about this kind of thing, and Du Wen was not an ordinary businessman, and there was some friendship between the two, so He Mu did not hide anything and said everything. Du Wen did not show any contempt for the script he called a low-cost non-famous director, but asked very professionally, "I want to know what story this movie tells, what form should Xi'ao's products be inserted into the movie, what level can it be done, how many times can the name be mentioned, and how many seconds will there be shots."

Du Wen is too familiar with the use of implanted advertisements. He is far more professional than He Mu. He Mu just has this idea, but he has never thought about how long his movie can provide the brand Xi'ao. "Let me think about it, almost all of this movies were filmed in supermarkets. And there are several times when several starring actors use drinks. I don't want to make the implanted advertisements too obvious, so Xi'ao's name will not appear more than three times. The trademark close-up will not exceed five times, and the total appearance time will be about one minute." He Mu still doesn't want the movie he made to become an advertisement. Although it is a commercial film, he doesn't want the implantation of advertisements to affect the audience's viewing experience.

After hearing He Mu's words, Du Wen was not disappointed, but became more interested. "Are you saying that this movie was completely completed in a supermarket?"

"yes."

Du Wen said excitedly, "That's too much for the sake of it. There are too many business opportunities here. Maybe your movie can recover your investment before it is released."

He Mu curled his lips, "Come on, although there are all kinds of products in the supermarket, I can't implant all the products. How much time can I have to tell stories?"

"Of course you don't need to implant them all. But implanting more than a dozen brands should not be a problem. Do you know how much revenue Feng Xiaogang's "The World Without Thieves" is in the advertising industry?" Du Wen asked.

Although He Mu is a filmmaker, his knowledge in this regard is not as good as Du Wen, "I don't know."

"According to friends in the advertising circle, the advertising revenue of "The World Without Thieves" is almost 20 million, accounting for half of the movie investment. Among them, China Mobile has sold more than 6 million yuan, and the "If You Are the One" that has not yet been released seems to have tens of millions of advertising revenue. Of course, the combination of you and Xu Zheng is definitely not as powerful as Feng Xiaogang, Ge You and Liu Dehua, but it is not difficult to operate well for 5 million yuan. After all, you still have a very good market in the advertising industry. I suggest you find an advertising company to plan carefully and strive to maximize your interests."

"Then do you agree to the implantation of Xi'ao advertisements?"

"Agree, why don't you agree? And I also have to be the chief sponsor." Du Wen said proudly.

"Then how much advertising fee are you willing to pay?" He Mu asked with his eyes glowing.

"In this way, the cost of your movie is about one-tenth of "The World Without Thieves". Mobile invested 6 million in "The World Without Thieves", and how about we spend 600,000 yuan on "The World without Thieves"?"

"Six hundred thousand!" He Mu grew up. He didn't expect Du Wen to offer such a high price. He originally thought that even if Du Wen could agree, it would be almost 100,000 at most. After all, the production cost of "Night Shop" was only about three million, and 600,000 was equivalent to one-fifth of the production fee. This was a surprise.

Seeing He Mu's expression, Du Wen thought he was not satisfied and explained: "Don't think it's too small. Nowadays, not all small-cost movies can get implanted advertisements. Not everyone can get Feng Xiaogang's treatment. Not to mention that "The World Without Thieves" has a box office of more than 100 million. If you think about the countless pirated videos and TV broadcasts behind this movie, you can imagine the advertising value of Feng's comedy. Now, except for Zhang Yimou, a small group of people in China, they are far from reaching this price. If you think it's too small, in this way, if the box office of this movie exceeds 30 million, I will increase the implantation fee to 1 million. However, it is necessary to ensure Xi'ao's unique position in the film. You can modify and modify the script now. The script must be approved by the company's advertising promotion department. Don't worry, we won't go too far."

1 million! No wonder Feng Xiaogang likes advertising so much. He feels that he has done this and the pressure as an investor will be much less, even almost nothing.

"Brother Wen," He Mu started to shout intimately, "Do you think there are any better implantation strategies for this movie? I know you are an advertising master, so give me some advice."

Du Wen thought for a while, "First of all, Huiyuan's products cannot appear. Now it is Xi'ao's biggest competitor in China."

"I don't drink Huiyuan's for this purpose, I only drink Xi'ao." Now Xi'ao is not only carrot juice, peach juice, orange juice and other fruit beverage series, as well as Xi'ao mineral water, but its market share in similar products in China can almost reach the top five.

"By the way, the one you endorsed before and that chewing gum is good. I think the merchant should agree to the advertising implant."

He Mu wrote it down, and Du Wen said again, "Oh, by the way, do you have any special requirements in the supermarket where you film?"

"There are no special requirements, just be big enough, because there are some other designs."

"I recommend you a retail giant in our province, 36524. They are very important partners of Xi'ao. Now they are eager to go out of the province to develop franchise stores in other provinces, but their popularity has always been limited to the province. I think it should be good if I cooperate with them. Of course, these are just some of my small suggestions. After all, I don't know what your script is like, and it's not easy to direct randomly. You can find some professional advertising companies to plan. Inserting advertising is a trend, especially urban-type movies."

He Mu was very inspired by this conversation with Du Wen today, but he also knew that he had to stay awake and not really let the movie become an advertising exhibition, otherwise the movie would really ruin him. If he was just an audience or an actor, He Mu would not hate the fact that the implantation of advertisements was not deeply averse, but he would definitely not like it. However, carrying the burden of the producer on his body forced him to consider this issue. What he could do was to try to make the advertising implant less abrupt and make it so as to moisten things silently.

Hulang Film and Television also has a department responsible for contacting advertising. The advertising implantation of the TV series "Days of Living with the Flight Attendant" was good, but the film version strives for fine products, so it rejected the advertising implantation worth 2 million, and the result was that it lost more. Moreover, after the drama version of "Flight Attendant", Hulang did not produce excellent urban-themed dramas, so the advertising implantation was not good. However, He Mu still contacted Wen Bichun, who was responsible for this, and he came forward to negotiate the details of the cooperation with Xi'ao and developed other advertising values ​​in the script "Night Store".

After giving some work to others, He Mu began to consider the heroine's problem. The actress he knew was naturally the first choice. He took out his cell phone and looked at a personal name in the phone book. The first call was Shishi, "Hey, Shimei, are you still busy?"

Tang Xiaolian is a beautiful and smart girl. She is smart and calm when facing danger. Although He Mu doesn't think Shibao is smart, she is still very calm in normal times and is not prone to excessive emotional fluctuations. This is somewhat similar to Zi Lin, but there are subtle differences. In short, He Mu thinks Shishi is the most suitable candidate for Tang Xiaolian, so she is the best candidate. The director cannot say no, unless Shishi herself says no.

"Of course I'm busy, I'm so busy. Why? Have you returned to China? I thought you were still in Japan." Shishi teased. Everyone knows that He Mu's beating people in Japan. When Tian Shishi was filming in Hengdian, she always heard people talking about this. Whether it was actors or other staff members, when they heard their praise for He Mu, Shishi felt honored.

"I've been back early and I'm busy shooting commercials recently. Oh, by the way, when will your "Sword of Fairy 3" be finished?"

"What, do you miss me? You're not afraid that Sister Zilin will be jealous?" Shishi can now easily joke with He Mu.

"You sister Zilin is so arrogant. We haven't seen her jealous for so long. Don't interrupt. When will it be finished? I have a movie that I want to find you. The female lead in the movie. Are you interested?" Shishi hasn't made a movie yet. He Mu feels that when Shishi has enough accumulation in the field of TV dramas, he will enter this circle sooner or later. Now if he has the chance, He Mu still hopes to bring her along. Tang Xiaolian's performance is not very difficult.

"What, really!" Shishi was obviously excited, "When will my scene be finished soon!"

"How about next month?"

"What, next month, doesn't it take several months to prepare for the preliminary preparations? Don't be so anxious, okay?" Shishi began to persuade He Mu to slow down so that she would not fall too fast.

He Mu immediately understood, "To be honest, when will you finish the filming?"

"Next, next year." Shishi bit her lip and said that she hated "The Legend of Sword and Fairy 3" now. "The Good Man of the Tang Dynasty" of almost the same period has been completed for a month, and they are still far away.

Next year! He Mu smiled, "What, I'll hang up first, go to bed early."

"Hey, hey, don't... He Mu, you have no conscience!" Shishi shouted viciously at the phone.

…(To be continued, please search for Astronomy, novels are better, updated and faster!

ps:【ps: The second update, there will be the third update later, I’m sorry, I wanted to fight hard, but I was still lazy, but I remember that Lao Fo would never forget what he owe. Now I owe 3 chapters~]
Chapter completed!