Just as Shishi was rolling in the bed with depression, He Mu called again, "Simei, how about it? Have you vented enough?"

"Not enough, why are you hanging up my phone? You..." Shishi didn't dare to lose her temper. She could only complain a few times when He Mu hung up the phone, "Can you wait for me for a while?" Shishi was already a little humble.

"Shi Shi, it really doesn't matter whether or not this play is a small-cost movie. It's an experimental work for me as a film producer. Don't worry, when Brother Mu becomes more capable in the future, I'll let you act in a blockbuster." Although He Mu hung up the phone decisively before, he was still worried that Shi Shi would feel uncomfortable. Since "Xin Shi Si Niang", the two of them have not collaborated again. Not only did Shi Shi want to work together again, but He Mu also wanted to find out how he felt when filming together, but this drama really cannot be postponed, otherwise the strategies he had formulated before would be in vain.

Shishi is a very sensible girl, but she was a little confused about He Mu. She didn't give up completely until she felt that there was really no hope. At this time, they had been struggling for an hour, and Shishi's voice was almost hoarse, "I remember what you said, and I will definitely let me play your heroine at that time." Shishi said with a hoarse voice.

"Let's practice your acting skills first, kid." He Mu teased.

"I can even play the female devil now, and Director Li praised me for being good at acting." Shishi said proudly. She felt that she had chosen Long Kui but not Xue Jian. Zixuan really chose the right choice. Although Xue Jian is also two roles, Zixuan has played for three lifetimes, but it is not as good as the two Long Kui. In short, she played the role very well this time and felt that she had made great progress.

"Okay, okay, female devil. You will definitely have the opportunity to show your acting skills in the future." He Mu comforted Shishi as if coaxing a child.

Shishi must not work anymore. Similarly, Yang Mi and Tang Qi, who were working with her in Hengdian, did not consider it, so He Mu had to turn on the phone book again.

Zheng Qing? The class that had delayed her for more than a month almost made their department head come to her, so she didn't consider this.

Sun Li? It seems that she is filming the new movie "Auntie Duohe". This cannot be seen in the corner.

Tong Liya, Lin Yuan, Li Qian, these are all more suitable. They have similar appearance and personality to Tang Xiaolian, and their acting skills are also good, but they are not famous and lack topicality. They can be used as alternatives. He Mu marked it.

He Mu has been in the entertainment industry for so many years and has accumulated a lot of female friends resources. After searching through the phone book, he found Li Qiner, a suitable candidate. Although this little girl has not debuted for a long time, she has starred in "Chang'an Rural" and "New Dream of Red Mansions". Although "New Dream of Red Mansions" has not been aired yet, the popularity of "Chang'an Rural" alone is enough to play the leading role in a small-budget movie.

Of course, this is just what He Mu knew. If he had a private phone call, his choice could not be limited to these people. That night, He Mu announced his first film plan as a producer through three channels: blog, personal official website, and tiger and wolf official website, and he and Xu Zheng co-starred. The heroine was not decided, and no other news was disclosed.

I believe that the news on Hulang's official website will allow those agency companies with ideas to contact Hulang. If you can play the heroine in He Mu's plays these days, you will basically be destined to become famous. Although it is not clear whether this rule applies to movies, TV series are very effective.

At this time, the promotion of "Night Store" had begun. After He Mu announced this news, it soon appeared on major portals. With He Mu's current popularity and a low-key style, once news appears, it will be published quickly. Unlike Huang Xiaoming and Nao Bingbing, there are too many news announcements and some over-consumptions, He Mu is seriously under-consumption, so every news of him is very concerned.

Soon, this new film with no information other than the two starring actors immediately became a hot topic. The focus of the topic was what type of film it was.

As we all know, Xu Zheng is famous for comedy. Although he has also starred in suspense films like "The Third Man" with Gao Yuanyuan, the audience is not buying it, so the possibility of comedy films is the greatest. Since He Mu debuted, he has appeared in four films, including two costume blockbusters, one action film and one inspirational art film. Comedy films are types he has never been exposed to. If he really works with Teacher Xu Zheng, it will make fans who like He Mu feel worried for him, and at the same time, it is full of expectations. What is He Mu like to act in comedy? Before "The Good Man of the Tang Dynasty" was broadcast, I really don't know what He Mu looks like without a formality.

The two starring actors were announced on the first day, and the genre was announced on the second day. That's right, it was a comedy film. He Mu announced through his blog that the type of new film was a comedy film. "This is Teacher Xu's strength, and it is not an unfamiliar area to me, because I usually feel more funny."

On the third day, He Mu announced the name of the movie, which was written by him in a private script with a brush, and then took a photo and posted it online. The banner read "night club", but what does the big ink dot mean between the two characters? Is it punctuation mark or is it accidentally dripping with ink too much?

He Mu did not give an explanation, which made netizens sigh that He Mu's calligraphy is beautiful and also question the meaning of the title. If it is a "night club", it should be a comedy about the nightlife of young people. If it is a "night shop", it will be more possibilities, making people confused and more full of expectations.

The first stage of the promotion ends here. The name of the movie has a certain popularity and dissemination, and the two selling points of the movie have also appeared. He Mu and Xu Zheng, one has a very high appeal among young people, and the other has a good audience favor with a ten-year acting career, and is especially loved by comedy audiences.

The market positioning of "Night Store" is very clear. It is aimed at young people who like or know He Mu and those who love comedy films. They have a good impression of the crazy series represented by Xu Zheng. In addition, young couples and a family of three or four are also their targets. "Night Store" was released in early February. Just after Valentine's Day on February 14, the implicit love between Li Junwei and Tang Xiaolian is prepared for young couples who are in heat at this time.

November has entered after the first phase of the publicity work, and the filming license for "Night Store" has also been released. Chen Li suggested opening an official website to announce information such as new characters and movie progress. However, at this time, He Mu saw that the post "Night Store" had appeared on the Internet, and its popularity is not low. He Mu felt that the communication function and effect of the nightclub bar were better, and it felt lively, and the cost was lower than the production website, and it basically did not require any cost. So he decided to release the nightclub bar in the future.

If you don’t be a leader, you don’t know how expensive it is. In "Tang Man", Lao Cai was in charge of the accounting. Now He Mu is completely in charge of the production costs. He is very content to save the website production costs. He saves money and the publicity effect will not be reduced. This is the most important thing.

The second stage of the publicity starts with the heroine. He Mu sent someone to publish a survey on the heroine's candidates at nightclub bar. The heroine candidates are He Mu's own actress friends and the young actresses who are more active at the moment. For example, Shishi Yangmi's who cannot coordinate in the period are not included.

This poll is about the popularity of actresses, or to be more precise, the popularity of the Internet. Of course, Li Qiner, who became popular in the role of "Happy", won the victory. Netizens in the bar thought they were entertaining themselves, but unexpectedly, after the investigation results came out, He Mu announced on his blog the next day that the heroine of "Night Store" was Li Qiner, which made them feel that they were influenced by the casting of the film, and they felt respected, and it seemed that they were closer to the movie, which also made them believe that it would be a good movie before they saw the movie, and decided to actively help promote it.

The truth is that before the so-called investigation appeared in the nightclub, He Mu had already contacted Li Qin'er and decided that she would play the leading female lead Tang Xiaolian. This was the decision made by He Mu after comparing more than ten candidates. After completing the major project of "New Dream of Red Mansions", Qin'er also readily agreed, and her agency did not object.

Then there was an investigation. If the selection direction was not Li Qin'er, He Mu would have a way to make the final result her. Then she would announce the candidate for the heroine, creating a feeling of respecting netizens. He Mu, Xu Zheng, Li Qin'er is the three main protagonists in the film, and there are also several secondary roles such as Tires, Zhu Liao, the boss lady, and the robber. The principle of He Da's production is to only choose the most suitable ones, not the most expensive ones. When Ning Hao chose the team of "Crazy Stone", they were basically unknown, but now they have become independent comedy celebrities, so non-famous actors may not always be unfamous.

This part of the main supporting roles were basically selected by He Mu and Yang Qing. Xu Zheng also gave some suggestions. Except for He Mu who chose Zhang Jiayi as a robber, everyone else was not familiar with each other and could not name them, but they were all very suitable for the characters in the film. He Mu believes that people will remember them after the movie is released.

In the script of "Night Store", there are many roles that play customers. They often only appear for two or three minutes. Although they are short, they are all very highlights. It can be said that they form a dense joke every few minutes of "Night Store". These characters He Mu wanted to invite some familiar comedians. His connections were not enough, and he only invited one Guo Degang. The rest of the guest actors were basically negotiated by Xu Zheng. This made He Mu feel a little ashamed while being grateful, ashamed that his pay was higher than Xu Zheng. (To be continued...)
Chapter completed!