There is no problem with North American Fantasy Comics and North American Wolf Smoke Games, as long as they are implemented according to the established development plan.

However, no plan can be perfect, and there will certainly be various problems encountered during implementation.

And David Maxwell, the head of these two companies, is here to solve these things.

So after communicating with the heads of these two companies, we asked them to leave.

The last people who walked into Chu Huan's office were Li Haojun, general manager of Qingjin Clothing, and Taylor Smith, deputy general manager.

"What Nike wants to do is not just sports shoes, but all sports products including sports shoes, clothing, sports bags, various sports equipment, etc. These are what Nike will do this year!"

Chu Huan calmly spoke to the two of them.

David Maxwell was sitting on the sofa and was reading about Nike, Qingjin Clothing's O and several low-end brands. At this time, he heard Chu Huan's instructions to Li Haojun and Taylor Smith and looked up at Chu Huan.

joyous.

David Maxwell believes that everyone's energy and ability should be limited. Someone who shows genius-like abilities in a certain field may not have such strong abilities in his field.

But when he sat here and watched Chu Huan have a very detailed understanding of every company under his name, not just his own company, but the industry in which the company was located, and more importantly, he also discovered that Chu Huan

Huan can always find the direction that his company needs to develop with the most accurate vision.

At this time, David Maxwell would inevitably feel admiration in his heart.

If someone had told him a month ago that in the future he would have admiration for a 23-year-old young man in the business field, David Maxwell would have told him that this was nonsense.

But now he had his own thoughts of admiration.

Just now it seemed that Chu Huan was just talking about the simplest trend of Nike's future development, but in fact after looking at Nike's operating conditions, we can understand that this is an extremely important step for Nike's future development.

Looking at current sports brands, Adidas has already started producing and selling products other than sports shoes in 1972.

However, Nike's current products are still too single, giving sellers the impression that this brand is still just a relatively average brand.

Sports clothing and sports bags are all products that can enhance brand value.

Chu Huan didn't know what David Maxwell was thinking, but continued to preach to Li Haojun and Taylor Smith, "In addition, you should pay attention to expanding the diversity of products, not letting you expand endlessly. At this stage,

The expansion of those long-term products must be very cautious, and don’t touch this type of product before the company has developed it!”

In the late 1970s and early 1980s, Nike was known as one of the most successful companies in North America. However, some people have said that if Nike could reduce its production scope, cut off those long-term products, and concentrate its advantages, its achievements would be much greater.

Bigger.

What Chu Huan has to do is to maintain Nike's diversity, but not let Nike run wildly in diversified fields like a wild horse.

Li Haojun nodded and said, "Yes."

Chu Huan continued, "The company's most important product this year is sports shoes with new waffle-style soles."

The new waffle-style sole is a Nike innovation.

One Sunday morning last year, Bowman, one of the founders of Nike, fiddled with a urethane rubber in a waffle iron mold and used it to make a new type of shoe sole. In this waffle-style sole

Small rubber round spikes are installed on the top, making the soles more elastic than other popular shoes on the market.

This seemingly simple product improvement became the starting point of Knight and Bowman's career, and also gave Nike a qualitative leap in sales for the first time.

Last year, Nike's sales were 5 million US dollars, but this year, Nike's sales will increase directly to 14 million US dollars because of this improvement.

It's just that Nike's Bowman can't see the current situation.

Taylor Smith said, "Chairman, after we acquired Nike, I visited the company's directly-operated stores and some shopping malls, and found that this sneaker is indeed the best-selling one and the most popular among buyers."

"This shows that technological innovation is applicable to any industry!" Chu Huan said with a smile, "So I decided to let Nike set up a research and development department, a research committee, and an advisory committee.

The research and development department needs to hire researchers with various degrees in biomechanics, experimental physiology, engineering technology, industrial design, chemistry, etc., and requires them to develop the most technological and beneficial products based on existing technology.

Sneakers and sportswear come out!

The research and advisory committee hires coaches, athletes, trainers, equipment operators, podiatrists, and plastic surgeons. They meet regularly with the company to review various design plans, materials, and improve the original sports shoes.

And for all this, the company will allocate US$3 million to these three departments every year. What I want is the most advanced sports technology and the most human-oriented research."

Li Haojun and Taylor Smith looked at each other. Adidas' product innovation has topped the entire sports product category, but its annual R&D expenses are only 1 million U.S. dollars. Now Chu Huan actually invests 3 million U.S. dollars in Nike every year.

Although there is a research and advisory committee for R&D, it does not take up much funds. At most, it costs 500,000 US dollars per year.

In other words, Nike’s pure R&D expenses are US$2.5 million per year, which is definitely the most among global sports brands.

This also made the two of them understand Chu Huan's emphasis on technological development.

Not only the two of them discovered it, but also David Maxwell who was sitting on the sofa. It was precisely because of this discovery that Maxwell set his sights on technological products for his future.

investment laid the foundation.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! Then Chu Huan brought an even greater shock to David Maxwell, because Chu Huan not only gave the general direction of development, but also gave

A more specific plan was proposed.

"According to research conducted by the research laboratories of Xiangjiang Jiaku and the Massachusetts Institute of Technology in North America, polyurethane-encapsulated air chambers can increase the elasticity of insoles. The first project studied by Nike's research and development department is to make this technology successful.

Put it on Nike sneakers.”

In the early development history of Nike, there were two developments that were very important. The first was the new waffle-style sole discovered by Bowman in 1975, and the second was the Shunfeng brand that used polyurethane-coated air chamber insoles.

running shoes.

In another time and space, this research and development was completed in 1979. In the same year, Nike launched the revolutionary Shunfeng brand sports shoes and called them a new generation of sports shoes.

Shunfeng brand was developed by a former aerospace engineer from Rockwell International. The soles are padded with polyurethane-coated air chambers to enhance elasticity.

This research took a full three years, and it was started this year. But in this time and space, when Chu Huan wanted to acquire Nike, he had already thought of this technology, so last year, he

It has been studied by Jiaku and MIT research laboratories.

It is still in the research and development stage. After Nike's research and development department is established, it will be jointly studied with the MIT research laboratory.

In another time and space, after the Shunfeng brand running shoes were developed, Nike advertised heavily with the theme of "air travel".

And during the three-year research and development activities, the company mobilized many people to try the new product, from police officers to podiatrists. The highest selling price of this kind of sports shoes reached $50, becoming the industry's leading brand.

Highest price.

Despite this, the product was still in short supply, so that Nike had to allocate quotas to each dealer.

It was the success of this research and development that made Nike become the most popular sports brand in North America. It was also because of this research and development that Nike surpassed Adidas and became the industry leader of North American sports brands, with a market share of

50, which also allowed Nike to successfully go public. At that time, its market value reached US$47.5 billion. Two years later, Nike’s sales reached US$69.4 billion.

This is a very confident person!

David Maxwell admired in his heart.

From what Chu Huan said just now, David Maxwell could understand that this research was definitely being done before Qingjin Clothing completed the acquisition of Nike.

There is only one reason for Chu Huan to do this. He is sure that he can successfully acquire Nike!

Li Haojun said, "I will immediately arrange for people from the company to contact the research laboratory at MIT!"

Chu Huan took a list from Xu Yi's hand and placed it in front of Li Haojun and Taylor Smith.

"Also, the two of you told me before that you have cleared out some of the company's inactive senior management, so why don't you explain to me what happened to these people?"

Seeing Chu Huan's serious expression, the two of them carefully picked up the list and read it.

When they saw the names on the list, they instantly understood why Chu Huan was angry.

Taylor Smith said with some helplessness, "Chairman, these people are all problems left over from the Phil Knight and Bill Bowman eras of Nike. After all, Nike is a new brand. In terms of attracting spokespersons, it is different from Adidas, Puma, Converse, etc."

Compared with big companies, it is still a bit inferior after all.

So the two of them came up with a way, which is not only to pay the endorsement fees of these athletes, but also to recruit many retired sports athletes to become the company's management and serve as heads of various departments."

This has become a tradition for Nike. Even if Chu Huan had not appeared, in 1983, Knight would have handed over the position of general manager of Nike to a high jump champion named Robert Woodell. 15 months later

, Knight took back this power.

This is almost unimaginable for a modern enterprise, and naturally it is not acceptable to Chu Huan.

But this incident also revealed some helplessness. After all, Nike is a new brand, and it is inevitable to make some strange moves when cultivating this brand.

But now Chu Huan doesn't need such a strange move. There is no need for such a strange move, but he cannot fire all these people at once, otherwise it will create an image for those athletes that Nike is trying to kill the donkey.

"Establish an independent department in the company that does not involve any operations of the company."

Having said this, Chu Huan suddenly stopped his thoughts and fell into silence.

Seeing Chu Huan like this, Li Haojun and Taylor Smith wanted to speak out, but Xu Yi stopped them with his eyes.

After a while, Chu Huan said, "Just set up a new external relations department at Nike, let all these athletes who retired and join Nike join this department, pay them the same salary, and tell them to contact various sports projects."

As long as new athletes can pass the company's review and become the company's spokesperson, the company will also pay them a certain amount of fees."

If someone can complete these tasks outstandingly, Chu Huan will not dislike them because of their background, and will also assign important positions to them, but the premise of all is that this person must be capable.

When the other people in the office heard Chu Huan's statement, their eyes lit up. No one thought that Chu Huan would have the idea of ​​reusing resources.

These people come from the sports circle, and their connections are naturally beyond the reach of outsiders.

And according to what Chu Huan meant, the spokespersons they found needed to be reviewed by the company. This also prevented these people from finding a bunch of ignorant young people to join the company for commissions to the greatest extent.

Tyler Smith said, "What does the chairman mean by letting these people do sports agent work?"
To be continued...