Shao Mansion.

When I came here today, Xiao Jing entered the palace for the third time.

Every time he came, his mood was different. The first time he was nervous, the second time he was mixed, and the third time... he should be confident.

For safety reasons, he came alone, and Shaoning was sent to find material with Pan Feiyu. If Shaoning quarrels with his father again, what was originally a good thing will turn into a bad thing, and the scene will inevitably become chaotic.

tidy.

Xiao Jing picked up the cup of tea in front of him and took a sip. He had been sitting here for a long time. It was almost time for Shao to show up, right?

Just as he was thinking about it, Shao Yuanwai quickly walked into the living room and said loudly: "I'm sorry to have you waiting, Mr. Xiao. I felt a little cold the night before, so I just took medicine and went to sleep before noon, and I just woke up."

Xiao Jing hurriedly greeted him and saluted: "It's okay. Since you are occasionally ill, you should get more rest. If I don't have something important to discuss with you, I will go back now."

Shao Yuanwai waved his hand and said: "Young master, you don't need to be restrained. Thanks to your help, Ning'er is finally a bit human now. Now, you and him are like brothers, and you are like my nephew in the later generation. When you come to the Shao family, you will be treated as if you are here."

At home, just do whatever you want."

The two sat down separately, Xiao Jing, who lowered his head slightly, quietly looked at each other's face.

If Shao Yuanwai was old and mentally ill, that would be true. If it was said that he was unwell due to cold, Xiao Jing really didn't notice it at all.

For a period of time when they first sat down, the two sides talked about some very unproductive topics. For example, are you still used to living in Puhua Town?

They went around and around but didn't get to the point. The two sat in the hall and chatted until the sun turned to the west. Only then did Shao smile and pat his forehead and said: "We had so much fun talking today that I even forgot about it."

Time. By the way, I wonder what the young master is doing here?"

Can we finally get to the point?

Xiao Jing smiled slightly and said, "You should have seen the newspaper I ran."

Shao Yuanwai nodded slightly. Although he didn't say anything, he was very concerned about Shao Ning's every move. He already knew everything about the newspaper.

Xiao Jing smiled and said: "Today we have good news for all members. In the fourth issue of the Mirror, we tried to place some free advertisements in several reserved advertising spaces. According to my observation, the effect is pretty good.

"

Officer Shao frowned and said, "Advertisement? What is that? What does it have to do with me?"

Xiao Jing said slowly: "Advertisers advertise widely. The signs and cover you see are all simple advertisements. However, advertisements in newspapers are different from signboards. For example, here.

"

As he spoke, he took out a newspaper and pointed to the position of the newspaper eye.

Dozens of small characters are densely written in a small square. Because the characters are too small to engrave, this block in all newspapers is handwritten by hard-working editors and reporters:

"The dishes at Huibinlou are exquisite, affordable, and carefully prepared. They are well-known for making people salivate. The shopkeeper is kind and the waiter is enthusiastic. The windows are bright, the cups are clean, the bowls are clean, the scenery is beautiful, and it is the best choice for dining friends."

If a modern person with trypophobia sees these unreadable words, he will definitely say: Is this even called an advertisement?

But in this era when the concept of modern media advertising was just introduced by the "Mirror", this is the most typical form of advertising, bar none!

"Shenbao" is a very representative newspaper in the development history of my country's newspaper industry.

If anyone can go to the National Library to check the microfilm version of "Declaration", you will find that most of the advertisements above are like this!

Of course, many similar advertisements will be accompanied by illustrations to enhance the visual effect; unfortunately, Xiao Jing's team does not yet have such talents, and using engraving color overprinting will greatly increase the time cost, so it can only be temporarily abandoned.

Even if this kind of advertisement is so simple that it is annoying, if it is used for ten or eight years in this era, there will be no problem at all.

Shao Yuanwai didn't say anything, but just nodded. Xiao Jing continued: "Did Yuanwai Yuan know about what happened at the Huibin Building the day before yesterday?"

"I heard it from someone." Mr. Shao showed a playful smile: "I heard that the house was packed with guests that day, and there was a long queue of people waiting to eat. No one was interested in the restaurant opposite. The accounts

Come on, it should be 30 to 40% more than usual."

Xiao Jing said "hmm" and then said: "Then, where is Ruixiang Silk and Satin Shop?"

A strange look flashed in Mr. Shao's eyes. After a while, he stroked his beard and said, "It's not good. No one came to the door all day long, but the shop opposite is doing a good business. I don't know what the reason is."

The reason? Isn’t it obvious?

Xiao Jing said apologetically: "To be honest, I tried to place an advertisement to make the shop across the street famous."

He pointed to a newspaper advertisement at the bottom of the front page, bowed and said, "I'm sorry for causing you any trouble."

"It's nothing." Shao Yuanwai was very open-minded: "In business, there are losses and profits. You have contributed to my family's restaurant. It's too late for me to thank you. How can I blame you for such a trivial matter?

you?"

Xiao Jing chuckled and said: "Xiao is really grateful that a member of the staff can think this way. Since you have seen the usefulness of advertising, I have a question to ask: Do you intend to publish advertisements in the Mirror for a long time?"

Shao Yuanwai's face remained calm. However, at a certain moment, he moved the corner of his mouth slightly, and his eyes turned to the side slightly.

"As far as I know, the Shao family has many businesses. In addition to restaurants and silk and satin shops, there are also gouache shops, teahouses, grain and rice shops, etc." Xiao Jing said confidently: "If we can cooperate with Mirror News, it will definitely be of great help.

.I believe that all businessmen want their business to prosper, and you are no exception."

Mr. Shao pondered for a moment and then said: "The advertisement you mentioned will naturally be strange to people when they see it for the first time. However, if they see it more often, will anyone still be like the one they did the day before yesterday?"

Xiao Jing said brightly: "You can rest assured. The styles of advertisements are ever-changing, and even the words and expressions have countless tricks. Nowadays, what you see is just talking about how good the restaurant itself is, which is just the most common rhetoric.

If you use other methods in the future, are you afraid that more people will not patronize your store?"

After thinking for a while, he added: "The Mirror is only published now, and the readership is not that big yet. In the future, when the printing problem is solved, more people will see our advertisements, and the effect at that time will only be

It will be better.”

Mr. Shao responded noncommittally, and then said: "Master Xiao is so confident that even I am attracted by it. But, this advertisement will cost money, right?"

After talking about it for a long time, I finally got to the point!

Xiao Jing smiled and stretched out his hand to make a six sign.

"Sixty taels?"

Xiao Jing shook his head.

"Six hundred taels?"

Xiao Jing shook his head again.
Chapter completed!