Six thousand taels.
Even for the Shao family, which has abundant wealth, this is a large amount. After coming to Darui Dynasty, Xiao Jing once calculated the purchasing power of silver in this era based on the price of rice, and concluded that one tael of silver here is roughly equivalent to
More than 600 yuan.
In other words, Xiao Jing, who was looking for advertisers, asked for nearly 4 million as soon as he opened his mouth.
More importantly, the future of the newspaper is uncertain. The first four issues were indeed successful and prosperous, but this does not mean that it will be able to continue in the future. Although there is an example of the fourth issue, Xiao Jing's commitment to advertising is of great significance to the newspaper.
Shao, who has no concept of advertising, is just a castle in the air. Even if people say that he is empty-handed, he has no strong arguments to defend himself.
Investing in a few more rounds to let the other party see better results is an effective method. However, he is in urgent need of funds and cannot wait that long.
"It turns out that the young master is entertaining me." Shao Yuanwai frowned and said coldly: "In that case, please come back, the young master. You and I have nothing to talk about."
Xiao Jing was not anxious or annoyed, he just said calmly: "Three thousand taels of these six thousand liang are for Shaoning. It's time to end the agreement you made with him. Could it be that the father and son are going to be separated like this?
Two places? Aren't you afraid of the villagers poking his spine and scolding him? Even if he fails to raise enough money at the end of the year, do you think he will go home as promised? Even if he comes back, do you think the relationship between father and son can still be as good as before?
Is it so harmonious?"
Shao's frown relaxed slightly.
Xiao Jing continued: "Since Shaoning ran away, I went to Changshou Nunnery with him several times. Although Miss Su is not from a good background, she is well-educated, dignified and elegant, and has an upright and quiet personality. She is really a rare good woman. I believe that she is a good person.
Members, you have also heard about it. If there is such a girl in charge, I believe Shaoning can put away those impetuous thoughts and do something good. It is also a rare good thing for the Shao family."
After saying that, Xiao Jing stood up, bowed his head to the ground, and said sincerely: "Please help him and Miss Su."
The other party did not speak, and Xiao Jing also maintained his saluting posture. After a long time, Shao Yuanwai slowly said: "Sir, please sit down. I'll let you think about this for a while."
Xiao Jing calmly sat back on the chair. Su Yuxian had lived in Changshou Temple for so long, so the Shao family must have been observing her every move. What kind of girl this girl is, the Shao family should know very well. This move was made with affection.
Eli, it can be seen that his position has been greatly relaxed, just give him some more time.
The guests and hosts were silent for a moment, each with their own thoughts in mind. Seeing Mr. Shao, who was looking down in thought, raise his head, Xiao Jing said again: "The courtyard where I live is valued at nearly a thousand taels. If the deed tax is included, it is exactly a thousand taels of silver. So, what's left is
Of the three thousand taels I placed down, I wanted the officer to give it up to Xiao."
It is extremely important for Xiao Jing to have a foundation. With the development of the newspaper, his work will only become busier in the future. He does not want to make the same mistake as Old Wei Tou one day in the future.
Being kicked out of the place where I was staying.
The editorial department is always going to expand. When Shaoning and his wife get their beauty back, they won’t continue to shamelessly live in the Xiao family, right? By then, Xiao Jing plans to turn the three main rooms into offices, with the left one being used for the editorial office.
, the right side is for journalists’ offices, and the main room in the middle is used as a conference room. The wing rooms on both sides are used to store office debris, such as paper and pens, engravings, manuscripts, past newspapers, etc.
In this way, it looks a bit like an editorial department.
"It's a simple matter, I just agree." Shao Yuanwai's face looked better than before: "Thanks to the young master, Ning'er not only got rid of the bad reputation in the past, but also gained a reputation in the countryside and even in the capital.
.Just for the "Recruitment Page" he wrote and the article he wrote in the Mirror, I have heard people mention it several times. Even if the young master doesn't talk about the yard, the Shao family should give it to him as a token of gratitude.
.In the coming days, I will send someone to take care of this matter. There is no need for you to worry about the clan members and the surrounding neighbors.”
Xiao Jing perked up. He thought this matter would be difficult to handle, but he didn't expect that someone had already intended to give him a favor, but he thought too much.
"Thank you so much, member." Xiao Jing said with gratitude: "The remaining two thousand taels will be needed in cash."
As he spoke, he took out a sample of the newspaper and spread it out in front of him, saying: "Commissioners, please take a look, this is the revised Mirror Newspaper. The place in the upper right corner is called the newspaper eye. The large block at the bottom is called the banner.
.This entire page is full of advertisements, which are full-page advertisements. These positions are the best positions in newspapers at the moment."
Having said this, Xiao Jing paused and then said: "You paid six thousand taels of silver. In the next year, these three positions will only display Shao family's advertisements. These advertisements will be done by Xiao himself.
; All Shao's stores can take turns to go to these locations, and the publicity effect is guaranteed."
Shao Yuanwai's expression became much more serious. After all, what impresses businessmen the most is profit.
"Just now you said that Huibinlou's account charge for that day was 30% to 40% more." Xiao Jing said with a smile: "Then, what if each of your stores can create more revenue through advertising? Not to mention 30% or 40%.
If the profit is that much, it is only 10% or 20%. How much money is it accumulated over time? By then, it will not only be enough to recover the cost of advertising, right?"
Having said this, Xiao Jing stood up and looked out the door with a smile: "When your business is booming, it will naturally be difficult for your opponents, such as the restaurant opposite the Huibin Building. If you have more guests, his guests will be less.
"When your reputation becomes famous, his reputation will become weak. How many benefits will it bring when you go in and out, inside and outside?"
He spoke briskly, but his heart was bleeding. Of the six thousand taels of silver, three thousand taels were just spinning around in the hands of Shao Ning and Shao Yuanwai. To them, it was as if they had never been released.
The remaining three thousand taels of silver will not be as painful to the Shao family as the six thousand taels.
According to Xiao Jing's estimation, if these three key advertising spaces are operated properly, it is not a problem to earn six to seven thousand taels per year, and it is not impossible to earn ten thousand taels per year. The Shao family only spent three thousand taels to secure these three advertising spaces.
The one-year right to use it has to be said to be an extremely cost-effective deal. A conservative estimate is that it is equivalent to a half discount for him.
The remaining advertising spaces are not as good as these three. Besides, content is king in the early days of the publication, and Xiao Jing would not be able to cover the entire page with "psoriasis", which would make readers feel uncomfortable after reading it, which would be more of a loss than a gain.
It is impossible for other advertisers to know him as well as Mr. Shao. Why do they believe you and why do they invest so much money in you? Even if there are pioneers who are willing to test the waters, they can only do it on a small scale at most.
Give it a try. At least in the first two months, it will be difficult for the Mirror to get any meaningful income from other advertising spaces.
Thinking of this, Xiao Jing also felt aggrieved.
But then again, he is a man who knows how to repay kindness.
The relatively stable life we ​​have now is thanks to Shao Yuanwai. In life, the little money from selling candied haws on a stick can only supplement the family income, so from the beginning of running the newspaper to now, most of the money spent is from Shao.
Ning came out.
The Shao family treated him well, so he naturally wanted something in return. So, everything fell into place.
Xiao Jing has finished his introduction, but Shao's eyes are still on the sample sheets of the newspaper. His expression is changing, and his hands on the table are sometimes clenched and sometimes loosened; it can be seen that he is making a not-so-easy decision.
.
Chapter completed!