Chapter 62 Advertising Investment Promotion Association
Puhua Town has always been a lively place. However, the most lively thing is today.
There were nearly a hundred people standing in the open space that was usually used to teach the townspeople. Judging from their clothes, most of them should be rich people, and any one of them was a well-known person.
The remaining people dressed relatively low-key and were not as fancy as others. However, their temperament was not bad. They raised their hands and talked and laughed with a full accent. It seemed that they worked in wealthy families all year round.
There was a large number of cars and horses parked on the roadside outside the forest. This post road was originally quite wide, but now it was also overcrowded. Large cars coming in the opposite direction had to pass in order to avoid being blocked on the road.
"Please take your seats according to the names on the chairs!"
Shao Ning, who was sweating profusely, not only had to be busy accepting seats, but also took time to support all the "uncles and uncles". Most of those who came today were famous businessmen from Ruidu and surrounding areas, and some of them just couldn't get away.
Then he sent the shopkeeper over. Nearly half of the people here knew Shaoning, so naturally they wanted to say hello and chat with him. After going back and forth, Mr. Shao turned out to be the busiest person in the room.
"When did Xiao Pan leave?" Xiao Jing glanced at the busy Shaoning from behind the stage and said, "At noon, he should be able to come back, right?"
Dong Xiaoya pursed her lips and smiled and said: "Don't worry, young master, Brother Pan went out early in the morning. There is such a big event today, and he won't dare to neglect it no matter how sleepy he is."
A few days ago, Xiao Jing explained to everyone what an "Advertising Investment Promotion Conference" was. Although everyone still seemed to understand it, past experience has proven that as long as you follow Xiao Jing's instructions, you will be right.
After seeing this scene today and corroborating what he said, Dong Xiaoya slowly understood what he meant.
"Is it almost ready outside?" Xiao Jing looked over and said, "Well, it's my turn. Xiaoya, remember what we agreed, don't forget it!"
Dong Xiaoya nodded and said: "Yes, Young Master!"
Xiao Jing smiled at her, then walked confidently from behind the stage to the front, and then walked to the stage again.
All the guests have been seated. Thanks to Mr. Shao who knows the business world of the capital very well, the seats of these people have been arranged according to his instructions, so there should be no mistakes.
"Hello everyone, welcome to the Mirror Advertising Investment Conference." Xiao Jing said loudly: "Although many people know me, let me introduce myself! My name is Xiao Jing, and I am the president and editor-in-chief of the Mirror!"
When he was a teacher, he often had to shout with his neck stretched out. Over time, his voice and vocal cords became very tough. Even if he had to shout for an hour, there would be no problem.
The only fly in the ointment is that in Da Rui Dynasty, even clapping hands is a courtesy, let alone vigorous, neat applause in the modern sense. Therefore, the atmosphere is inevitably a bit bad. As the speaker, Xiao Jing naturally
Will feel sorry.
"I called you here today because of the advertisement." Xiao Jing cleared his throat and said: "As you all know, there was an advertisement in the Mirror. So, how effective is the advertisement? Everyone should have seen it during this period, right?
!”
Everyone's eyes turned to Mr. Shao who was sitting in the first row. Many people's eyes were full of envy. You must know that in the past period of time, the various businesses of the Shao family can almost be said to be "Daily Dou".
"Gold" is used to describe it. A large number of guests and abundant financial resources are what all businesses are looking forward to!
Shao Yuanwai smiled and nodded to the people around him. However, in Shao Ning's eyes, this smile had another meaning.
Standing at the edge of the field, he quietly looked away and curled his lips and said, "What did the old man do? Look carefully, it's obvious that he is still a little unhappy."
Go back a few months ago.
As soon as he got the two thousand taels of silver, Xiao Jing published three advertisements for Shao's shops in the next issue of the Mirror as promised. As for Shao Yuanwai, he naturally wanted to pay attention to the return on this investment. On the day of the newspaper's sale, about the shops
Various news continued to reach his ears. The more he heard, the more surprised he became, and finally he couldn't help but ran to see the situation in person.
Mr. Shao immediately realized the huge role of advertising. Looking at the crowd of people in front of the store who were about to cross the threshold, he couldn't help but said to himself: "It turns out that guy is not asking for prices..."
The next day, he found Xiao Jing and proposed the idea of "buying all the advertising space in the Mirror".
Shaoning on the side interjected: "Dad, are you crazy? You have spent so much money, why don't you give him the money? Why don't you let him give the remaining space to our family..."
"Shut up!" Officer Shao glared at this shabby boy who had only been home for a few days: "I am discussing business with Mr. Xiao, so you have no right to interrupt!"
Shaoning immediately withered. He looked at Xiao Jing faintly, as if he was complaining: Somehow, you are a generation older than me!
Shao Yuanwai looked confident, which made Xiao Jing a little bit unbearable. However, he still shook his head and said: "Thank you very much Yuan Yuanwai for your kind words. Xiao can't agree, so please forgive me."
"Why?" Mr. Shao frowned and said, "But are you not satisfied with the price? If you have an opinion, just give me a price."
Xiao Jing hurriedly said: "The staff member has misunderstood. The amount you gave is excellent. Xiao never dreamed of having so much money. Since you value me so much, I might as well say it bluntly: If these positions are sold, I'm afraid they won't even be able to make money."
I can’t sell three CDs at your price.”
"Then why?"
Why? This question is actually easy to answer.
All advertisements are contracted by the Shao family, which means that the Mirror's advertisements have to be hung from a tree. For Xiao Jing, who wants to maximize his income channels and does not want to put all his eggs in the same basket,
This is unacceptable.
As far as the attributes of the media are concerned, this is also a taboo. If the sources of income are too concentrated, newspapers will inevitably be controlled by others, and they will have to consider the will of advertisers in everything, and eventually lose their independence. Even if they do not become a gun in the hands of others,
It is also difficult to be completely objective and impartial.
For example, if there is any case of harming consumers in Shao's store, should the Mirror report it?
If that's the case, why call the Mirror? Wouldn't it be better to simply change the name of the newspaper to Shaw Media Group, and then ask Mr. Shaw to come up with a name for the newspaper?
Xiao Jing spent a lot of effort to do the job of Tong Shao. As a shrewd businessman, he naturally knew that "all the benefits in the mall cannot be monopolized by one person", so in the end he had to reluctantly accept his words.
.
It is understandable that Shao Shao was unhappy.
Chapter completed!