When Xiao Jing said this, everyone opened the "Investment Instruction Manual" in their hands and read it attentively.
For such a gadget, Xiao Jing and others worked hard day and night for a long time. Everyone present should know what "singing and selling" is, and the auction system was explained in the manual.
At this investment meeting, there are more than twenty advertising spaces to be auctioned. There are many pages at the back of the manual to introduce these locations. It not only has a schematic diagram of the advertising space, but also explains the advantages and disadvantages of the position, and the starting price.
, the extent of price increase, etc. Everyone who can come here is a good person. Even those who have never participated in similar activities will understand what to do after reading this detailed and rich manual.
Xiao Jing was very satisfied with people's reaction. He took two steps forward with his head held high and said loudly: "Seniors in the business world! From the first issue to the present, the Mirror has been with you for five months.
Thank you very much for your support! Before the auction starts, I have some news to share with you!"
People in the audience raised their heads one after another. Xiao Jing smiled and said: "What news? That is, according to our newspaper's survey, the 5,000 mirror newspapers issued in the last issue had a direct audience of nearly 70,000 people!"
After that, he explained what an audience was. Everyone was in an uproar after hearing this. Some were whispering to each other, some had their eyes shining, and some shook their heads with disdain.
Even if the Mirror is very popular, the figure of 70,000 people is a bit exaggerated!
After the discussion below subsided, Xiao Jingcai said: "You may not believe it, so let Xiao explain it to you. In order to estimate the figures, we interviewed nearly 500 readers. According to statistics, including buyers,
In 60% of households, at least two people can read newspapers; among the remaining 40%, newspaper buyers can help at least one family member read the newspaper!
According to the survey, on average, every person who buys a newspaper will lend it to three households. At the same time, we also found many handwritten manuscripts that readers copied after getting the newspaper. After going through this, you can think
Think about it, how many people can the Mirror reach?
There are people who resell newspapers in Switzerland. According to them, people come to buy the newspapers ten days after they are released. There are as many as three to four hundred copies of the newspapers and even transcripts that have been circulated through their hands. How many readers will this bring?
?”
Xiao Jing smiled confidently and added: "Seventy thousand people is just a conservative number. Besides, people will spread the news by word of mouth after reading the newspaper. This is impossible to count. In Xiao's opinion, the first
The readers of ten issues of Mirror in Ruidu are at least 100,000 people!"
so much?
Sweden is a big city with a population of over one million. One hundred thousand readers means that one out of ten people has read the Mirror. With a circulation of only five thousand copies, this is definitely a miracle.
The businessmen couldn't sit still. Many people who were originally skeptical had completely dispelled the doubts in their eyes, and were replaced by eyes full of expectation. People who were already determined to win became more eager to give it a try, and they just regretted why the auction didn't start soon.
.
Even if there are worried people who cannot believe the figures provided by Xiao Jing, they will not say anything. After all, the popularity of the Mirror is obvious to all, and Xiao Jing's investigation and inference are reasonable. Even if the actual figures are slightly higher than the estimates,
That should be within a reasonable range.
"What's the matter with that boy today? He seems to be so energetic?" Shao Ning, who looked envious and jealous, muttered softly: "As the saying goes, a person depends on his clothes, but even if he wears new clothes today, he won't change them.
Looks like a person? Tsk, look at that personable appearance, he almost outshines me..."
As a speaker, Xiao Jing's heroic appearance is not without reason. Firstly, as a modern man, he has given speeches on stage several times and is more familiar with such scenes than anyone else; secondly, he has absolute confidence in the Mirror.
Confidence and confidence are naturally high.
There are very few people in advertising investment associations who don't brag. Compared with those who brag to the sky but appear to be strong and powerful, Xiao Jing is much calmer. Because Mirror News is very awesome and what he says is true.
"What Young Master Xiao said is true, I am very convinced." An old man stood up and said, "It's just that I still don't know something. No matter how good the advertisement in the Mirror is, there will still be so many customers, right? A store that does well in advertising will have a better business.
It’s better; if the advertising is poor or there is no advertising, it can only barely maintain or lose money. In this case, why do the people behind them still invest money in advertising?”
All the businessmen nodded. He asked a question that everyone was concerned about: No matter how advertising changes, the pie is so big, is it worth everyone's increase in advertising investment?
Xiao Jing bowed and said, "Thank you, Mr. Chen, for your question. In Xiao's opinion, this matter can be divided into two parts."
He walked a few steps on the stage with his hands behind his back and said loudly: "You are all smart people who have been in the mall for a long time. Before there was advertising, who didn't have several competitors?"
Many people in the audience glanced furtively at someone not far away from them. It has always been common for store owners to set traps for each other, isn't it?
Xiao Jing continued: "Take away the example of the restaurant. Usually, the different shops on the street compete with each other to see whose wine smells better, whose prostitutes or alcoholic prostitutes are more beautiful, and whose dishes are more tempting."
People? Sometimes, you also need to organize a "bounty flag" activity to get more customers to come to your store, right?
Competition is everywhere, and newspaper advertising is just a new way of playing for you. In fact, advertising is not only about everyone showing off their magical powers, but also requires strong strength from the store. With advertising, okay
Stores will naturally gain a reputation and become more popular; even if a bad store is famous in advertisements, people will not take it seriously.
Xiao believes that all of your shops are the best in Ruidu. Are you still afraid of comparing them to others?
As for the number of customers, Xiao understands everyone’s concerns. In this regard, the person with the most say is Shao Yuanwai. I would like to ask Yuanwai Shao, after placing the advertisement in the Mirror, did the store have many more strangers? "
Shao Yuanwai nodded and said: "That's true. My silk and satin shop has a lot of customers. Some of them come from other places in the city, and some of them live nearby and have never bought silk before."
Xiao Jing smiled and said: "That's it. Advertising can not only bring customers to the store, but also promote consumption and develop new customer sources for all stores. People who didn't like eating in restaurants before will make mistakes after seeing the advertisement.
If you are greedy, you will end up going to a restaurant to eat; if you didn't like wearing silk and satin before, you will be tempted when you see the advertisement, and you will end up going to a silk and satin shop to have your clothes tailor-made.
As long as many people come here once, they will come a second or third time; if the old customers are gone and new ones are coming, how bad can the business be? When there are more customers, no matter how prosperous a store is, it will not be possible to
All the business in the city has been done, right? You have to leave something for others to eat, right? In the future, the Mirror will expand its circulation, and more people will see the advertisements in the newspaper. Millions of Swiss people
How many new customers will be generated to take care of your business? If there is no advertising, we will fall behind and miss the opportunity to become famous. Wouldn't it be a pity?"
Chapter completed!