Chapter 64 What is he going to do?
After listening to Xiao Jing's words, the businessmen in the audience became more confident. The impatient ones had already touched the small wooden sign with handle next to the chair, as if the auction was about to start.
However, Xiao Jing was disappointing again. He seemed to have completely forgotten that there was such a thing as an auction. No matter how bright-eyed the people below him were, he just rambled on about content that had nothing to do with the advertising space.
Just when everyone was getting more and more anxious, he suddenly said seriously: "Before the auction begins, I would like to emphasize one last thing, and that is the 'four things that are not good' in advertising!"
The two words "finally" were like a clear spring nourishing the hearts of the businessmen who were about to dry up. Several people who could hardly sit still quickly sat up straight: the main event is coming soon, and it is impossible not to have a good image.
!
In fact, this is also the case in later generations. When the leader holds a meeting, what everyone wants to hear most is "Let me talk about the last point", right?
Xiao Jing, with a solemn expression, spoke: "The manual says 'Four No Top', you should have seen it. Before the auction starts, I will explain it to you in detail."
After saying that, his eyes swept over every face in the audience. After a long time, he said: "The so-called 'four no's' mean: advertisements involving illegal business are not allowed to be posted; advertisements that maliciously exclude peers are not allowed to be posted.
"Ads with false and exaggerated content will not be accepted; advertisements that may be harmful to customers will not be accepted."
The manual was very thick, and many people simply flipped through the front and focused on the auction information. After Xiao Jing specifically mentioned "Four Nos", they turned back to this section and read it carefully.
Xiao Jing added: "All of you here are business elites from Da Rui. I believe that you are all pure businessmen. However, Xiao still wants to say something upfront: Any violation of the law will not be tolerated by the government.
Do not use the goods for advertising. It does not matter whether the goods themselves are defective or the goods are not defective but are smuggled!
After buying the advertising space, how will the advertisement be published? You can design your own advertising words, or you can pay an extra 10% of the advertising fee and let us write it. If you want to write it yourself, remember that you can only write it yourself.
Shops, goods; if anyone uses advertising to criticize his opponent, his advertising documents will be invalidated immediately!
As the saying goes, when Wang Po sells melons, she sells herself and boasts; everyone wants to boast that their own products are good, and this is understandable. However, please do not boast or even make false advertisements. Second-rate jade cannot be said to be superior; it will not be effective.
The supplements are touted as a miracle cure for all diseases...Similar advertisements cannot appear in the advertising space of the Mirror.
In addition, there are some goods that are not banned by the government but are harmful to the people. There are not many such examples, so I will not list them. If anyone is unsure, just ask Xiao."
Xiao Jing finished explaining these rules in one breath and then turned his attention to the crowd in the audience.
Some people were thinking intently, while others were whispering to the people around them; there were also a few people whose expressions changed obviously, with their lips curled up in sorrow, as if they were considering countermeasures.
"After the auction, the person who won the advertising spot is asked to come to me and sign the paperwork." Xiao Jing said with a smile: "Now I announce that the auction has officially begun!"
Compared to the long wait before, this news came a bit suddenly. After hearing his words, everyone immediately raised their heads with bated breath. After all, this is the main show that everyone is most looking forward to.
Xiao Jing picked up the auction book and took a look at it, and said: "Everyone already knows the rules of this auction. All advertising spaces are sold for the right to use next month. After that, we will hold the auction again. So,
Our first auction item is... the front page of the Mirror newspaper! This position is just below the newspaper, which is very conspicuous. Anyone who wants to read the content on the front page is unlikely to avoid it. Of course, it also has
The disadvantage is that the space is too small, there are not many words that can be written, and the content reflected is also limited. Buyers interested in this location should consider it carefully!"
After a pause, he said loudly: "The front page of the Mirror newspaper reads the newspaper, the starting price is fifty taels, and the increase will be ten taels each time..."
Before he finished speaking, someone shouted loudly: "Sixty taels!"
This man was so excited that he didn't hold up the sign and shouted out the price himself. Xiao Jing, who was dumbfounded, just wanted to remind him that several people raised their signs as high as if they had just woken up from a dream.
It was definitely lifted with the intensity of "vowing to poke a hole in the sky".
"Seventy taels!"
As soon as Xiao Jing finished speaking, several more brands caught his eye...
In the crowd, there was an obese fat man who shook his head disdainfully: "Why are you so excited now? Isn't it a waste of effort? If you want to raise the placard, just raise it later and wait until the five hundred taels. It's not too tiring to do this again and again.
ah……"
Just when he looked disapproving, the price had already reached two hundred and ninety taels.
Instead of decreasing, the number of bidders increased. It seems that there are not a few people who have the same idea as Fatty.
At this moment, a man in blue clothes in the crowd raised the sign first. After him, four or five people also raised the sign, but their movements were half a beat slower than him.
"Three hundred taels, deal!" Xiao Jing slammed the gong on the table with a mallet: "Sir, the advertising space for the front page of the Mirror is yours!"
The man in blue stood up proudly and bowed in all directions. The fat man's chin almost hit the ground: Why is it over?
As if to answer him, Xiao Jing smiled and said: "Everyone, please pay attention to the rules. Today's first auction, we adopt a quick-win auction method. The auctioneer...that is, I have a preset
The reserve price is set; once the advertising space in the auction reaches or exceeds this price, the first person to raise the sign to bid will win the auction. Everyone understands, right? Then, our second lot is the Mirror's No. 1
The starting price for the half-passage position on the second page is twenty taels..."
The midday sun shone on Xiao Jing's body. From below, his whole body was covered with a hazy halo.
All the more than 20 advertising spaces were sold, and the Mirror made a total of more than 1,300 taels.
Just when those who had bought the advertising space were feeling proud and those who had not bought the advertising space were feeling upset, Xiao Jing suddenly said: "Everyone, let me announce another piece of good news to you. The Mirror will publish another advertising page.
Anyone who doesn’t get anything from today’s auction can place an ad for free!”
Everyone cheered. Although the effect of this free advertising space will not be very good, it is better than nothing. Besides, it is everyone's intention.
Shao Ning quietly walked up to Shao Yuanwai and asked in a low voice: "Dad, what is he going to do? What kind of 'quick-win auction' is he giving away ads for free, and then auctioning it off at such a low price?"
All locations are sold, what do you mean..."
Chapter completed!